Click to See Complete Forum and Search --> : Logo concepts for an development of town houses
Jason Fraker
10-13-2005, 09:59 PM
what do you guys think about these. I didn't want to do a realistic willow tree, because it would be a bear to make metal, backlit signage out of. This is way more stylized than my original vision, but I think it'll work OK. Anyone care to rip it to shreads?
http://img207.imageshack.us/img207/9729/willows1ko.jpg (http://imageshack.us)
PandaBear
10-13-2005, 10:20 PM
I like the 3rd one the best. It is more "together" and flows better than the others. To improve on this one even more...a few things to consider.
Make the phrase (At Hardin Valley) a bit bigger and have it fall between the red lines I've shown on my example. It will read easier and will feel centered.
Also bring "Willows" to the left a bit so there's a smaller space between "The" and "Willows". I think the gap between the two words needs to be reduced just a bit so it looks unified. It looks as if you're trying not to obscure the W with the branches but it might infact, make the logo better and more complete if the branches from the tree is overhanging onto the W a bit.
D-Zine
10-13-2005, 11:25 PM
These are nice concepts Jason :) I really love the stylized willow tree. At first thought I liked the middle on the best but after looking at them all for a lil while I see that its the last one that I really like. Its more....wispy and more free - much like the tree itself. I think even the font fits the design best too. I'm really diggin the tree. The only suggestion I have it possibly making the "at hardin valley" a little bolder.
Keep us posted on the concepts :) nice work so far!
Skyler
10-13-2005, 11:51 PM
Wow. I like them all, you reallly floored me, and that's the way concepts should be done.
Jeff Fisher LogoMotives
10-13-2005, 11:51 PM
I really like the tree image. Not to sure about the font selections - especially when considering usage of the logo in small sizes. The font in the third image is my least favorite - the detail in the letterforms seems to be "fighting" the detail in your tree and making the combined identity too complicated.
- J.
I like #2, but the "At Hardin Valley" bit isn't working for me. Tigher, stronger. Nice job though, I love the mark!
the logo is great, i'm not sure about the typefaces you have used though. i agree with Jeff, the calligraphic style of the type seems to fight with your tree for attention.
morea
10-14-2005, 03:38 AM
I love your tree! That's great!
I can't decide between #2 and #3, but agree with the other folks that you might want to try some different fonts. I think that of these 3 concepts, I like the font best in #2 and the layout best in #3.
Since the tree is so round, flowing, and free, try to find a similar styled font that will compliment the tree and unify the image. I have a hard time with that myself, but I always seem to get good advice from the others on the good ol' GDF.
ikyut
10-14-2005, 04:42 AM
The Tree is really awesome, I preffer the last version. that logo works perfect.
Ikyut
Sketcher
10-14-2005, 05:24 AM
I would like to see the first logo redone with the typeface you used in the second one.
On the third one, the "underline" and the "at hardin valley" words look like they need to be moved over to the right more to be directly underneath the "The Willow" and the tree.
ikyut
10-14-2005, 05:44 AM
Still unbalanced for me but here another option starting from the #2 option.
I hope this helps you.
Ikyut
GreenThumb
10-14-2005, 06:18 AM
i would keep the original 2 image and make "the willows" small so it fits under the squareish box
Then we would have the problem of "at hardin valley"
JaCkinbOx
10-14-2005, 07:05 AM
I'm really liking the action felt in this piece. I have no significant critique, only some things to explore:
Try making the tree longer.
Try more curl.
Try extending the branches, weaving like tentacles.
LeeIs
10-14-2005, 07:14 AM
The tree is nicely stylized. Like everyone else, i'm not feeling the fonts used. Try using a simple Serif font and stay away from the display type.
Jason Fraker
10-14-2005, 01:21 PM
Thanks so much for the comments, guys. I agree that the typography isn't the strongest part of this logo. I find it difficult to choose a font that complements an image like that, and still conveys the "high end, elegant" nature of these town houses the guy is building. Should I go with something like Garamond or Minion? And, should I use the serif face throughout, or still keep the "At Hardin Valley" in sans-serif for added contrast?
Your suggestions have helped so much, and I will try to keep the new results posted.
Mynock
10-14-2005, 01:28 PM
Can you make it "Hardin Valley" and drop that "At" It just really seams unnecessary and it could be making it harder to design around. I just don't like that "At" at all. It's like the "THE" in The Home Depot.
colonel5
10-14-2005, 01:31 PM
what city/state are these townhomes in? That would affect how I would see the design. I mos def like all the concepts, but I think each of them have their different "locations" they could fit, ya know?
Jason Fraker
10-14-2005, 01:52 PM
Mynock, I think AT is mandatory. I don't have enough influence to make those kinds of changes. I'm lucky they're letting me do my own thing rather than create vector art of their cocktail napkin sketch.
colonel5, this will be just west of Knoxville, TN. I think it'll be a fairly high-end neighborhood. Lotta beemers in the driveways.