PDA

Click to See Complete Forum and Search --> : Godmother Store Logo


cool boy
10-29-2005, 03:21 AM
How about this guys for a logo. Comments please. :)

dreamsofdali
10-29-2005, 04:38 AM
First I think the candy should be redrawn or use a lollypop with a swirl instead.

Second, drop the drop shadow

Third, how does it look in black and white...not grayscale but actually black and white?

morea
10-29-2005, 04:47 AM
what does this store do? I can not really tell from either of the ideas you have posted so far. The same advice applies to this concept though...

our store logo (http://www.graphicdesignforum.com/forum/showthread.php?t=11723)

cool boy
10-29-2005, 06:00 AM
It is a candy store. In the first sample, it showed a boy hugging a jar full of candies and in the sample above, it also have a candy. So it is a candy store. Not unless you want me to indicate Godmother Candy Store. :)

cool boy
10-29-2005, 09:49 AM
i dont like the beveled text/font
the candy is "ok" but could do w. a lil "polising"
and as for the drop shaddows, i aggree they should be removed.
keep goin' youll get there eventually :)

well taken. I hope this one shows some improvement.

cool boy
10-29-2005, 09:50 AM
First I think the candy should be redrawn or use a lollypop with a swirl instead.

Second, drop the drop shadow

Third, how does it look in black and white...not grayscale but actually black and white?

here's the bw version...

YNOT
10-29-2005, 11:46 AM
I must say, you've come quite a ways from where you first started (in that other thread).

I would suggest as Liam said...add another color. Or maybe make the candies white with blue 'swirls'...swirls make me think of candy.

Also, I would make the "since 1973" a little larger and center it under store. As it is now, it would most likely get lost once reduced to business card size.

I think you've shown some real improvement from your first idea, but this one still needs just a bit more refining.

Keep truckin...you're gettin' there man.

dreamsofdali
10-29-2005, 04:18 PM
here's the bw version...

No that's grayscale, I want to see it in just black and white. The reason I’m asking is because it has to be able to be printed in black and white at some time and it's going to be alot smaller on a business card or letterhead. Seeing that will let us know how it "works" as a logo. Also the candy still needs to be tightened up a bit. On the candy you have some gaps and the kerning needs to be fixed on the lettering...here are some examples:
http://img.photobucket.com/albums/v410/dreams0fdali/attachment.jpg

I have a feeling that when we see this smaller and in black and white versions it won't work too well. Mostly because of the typeface.

Jeff Fisher LogoMotives
10-29-2005, 11:26 PM
I think the idea is developing well, but here's a suggestion: Why aren't the "o" letterforms in the words the pieces of candy? Then it doesn't look like a type treatment with art elements just slapped up next to it. As others have mentioned you may still have some readability issues with that particular font in smaller sizes - especially since it may already be hard to read in large applications such as signage.

- J.

GreenThumb
10-30-2005, 08:56 AM
According Ot Green Thumb My Comments Are Useless, Please Dont Take Notice Of Them!!!! Take Care,
Bye

I didnt say that...I told you that if you have had no design education and have just recently started messing with Photoshop (as was exemplified by the critiques you recieved for your own phallic endeavors) then don't offer anybody any advice.

My point was to prevent you from giving advice to anyone without a logical thought process/design education to it. Im not saying whatever you say will be wrong...not at all...for example, I agree with your opinion about the color on this logo....but what I am trying to tell you is as designers we need to first understand the WHY before the HOW.

I don't want to derail this thread any further...I was trying to help you save some face. Oh well! :D

PS: This was all PM stuff, why bring it here bro? In that case, would you like to point out the whole freaking novel I typed you in a mail giving you good advice?

cool boy
10-30-2005, 04:51 PM
how about this one guys. You see, i want to have a logo that is simple and not too complicated anyway this is a candy store and not a high tech industry. Also I want it to look as old fashioned as possible. Comments please...

Mitch Wood
10-31-2005, 01:39 PM
I think you need to set yourself a tight breif. Look at the demographics, and what is being sold.

Is it Thorntons or a tuck shop?

I would research logos. You mention an old feel, well why not look at classic art/designs and type treatments and try and incorporate these? Not saying rip em off but look what is out there? This could mean some classic type with ligatures or just a worn yet crisp feel.

Sweets are a treat/luxury, so why not make this logo a visual treat. It doesn't have to be literal and show an actual sweet to give this impression...

Eat some choc/sweets and try and visualize the feelings.

cool boy
10-31-2005, 03:57 PM
Thank you very much for your help guys!! We decided to have this logo...

We're happy with it and just in time for us to have enough time to prepare for our anniversary.

:)

distruktor
10-31-2005, 04:03 PM
i prefered the direction you were going in with the sweets personally... this one looks a bit like a witch stiring a couldron and the type face is hard to read it looks like

'godPmotPher Stone'

if you are keeping this i'd bring the sweet element back in to it somehow so she looks less like a witch and also consider a change of typeface

dis

morea
10-31-2005, 04:06 PM
if you are keeping this i'd bring the sweet element back in to it somehow so she looks less like a witch

that was my first impression, too.

Mynock
10-31-2005, 04:06 PM
You can't save everybody.

PersonasBinar
10-31-2005, 04:36 PM
women and children first

distruktor
10-31-2005, 04:41 PM
also 'godmother store ' sounds like a place you'd go to buy godmothers.... how about 'godmothers candy store'?

Mitch Wood
11-01-2005, 08:29 AM
What is the point in wasting valuable time in giving you a crit, when you take no notice and go for the most unusual direction I have seen so far?

Thanks, cool boy.

cool boy
11-02-2005, 01:10 PM
What is the point in wasting valuable time in giving you a crit, when you take no notice and go for the most unusual direction I have seen so far?

Thanks, cool boy.

So sorry to disappoint you Mitch but we really dont have much time left...

How about this one. Everybody is really in a hurry now.:)

morea
11-02-2005, 01:16 PM
too many colors, won't work at small size.

distruktor
11-02-2005, 01:17 PM
where did the piece of cheese come from? random! and also the strange face on the sweet looks evil... i think there are to many elements going on, remember this is a logo not an illustration you are supposed to be able to look at a logo in total isolation and get what that company does... from this id guess that not only is this a place you can buy godmothers but they also make a decent living from selling really small cheese, flowers and stars.

dis.

morea
11-02-2005, 01:19 PM
too many elements, too. And they don't seem to make sense together... it also looks like clip art.

Like Mitch said... it looks like you are just putting random things together without really listening to the previous advice you have been given. All of that still applies. It should be legible at 1" wide in straight black and white.

A logo isn't just a company name and random graphic... that's why designers spend YEARS learning how to do this. And that's why it's worth the expense to hire one for something like this.

Kool
11-02-2005, 01:21 PM
shudder!!

distruktor
11-02-2005, 01:35 PM
too many elements, too. And they don't seem to make sense together... it also looks like clip art.

Like Mitch said... it looks like you are just putting random things together without really listening to the previous advice you have been given. All of that still applies. It should be legible at 1" wide in straight black and white.

A logo isn't just a company name and random graphic... that's why designers spend YEARS learning how to do this. And that's why it's worth the expense to hire one for something like this.


well said... round of applause for Morea :)

Mitch Wood
11-02-2005, 02:04 PM
So sorry to disappoint you Mitch but we really dont have much time left...

How about this one. Everybody is really in a hurry now.:)

I feel I sounded a little anal there, but I do feel you need to listen to what folks have added.

Somebody said to me a few years ago, "A planned preparation prevents a piss poor peformance" don't take it the wrong way, but if it has ever been evident, it sure is here.

Keep it simple, try and look at the overall feel of the logo, not seperate elements that make a picture/illustration.

You need to asses the market, what they sell, who they intend to sell it too.

When you understand this, it will make it easier to visualize what direction you want to take.

Primarily work in one colour - black, not greyscale, but black only, this will tell you if your design can be translated to embroidery, embossing, newspaper ads etc.

Peronally I feel as time is short, you should follow your idea of a sweet I like your new version better (and only the sweet/wrapper) but feel the face is again complicating it, stylize it so it is individual to your client.
Look at the lines and curves to give a sensual feel or fun feel, depending on the pathway you decide to take aply the text to fit the mark like how a hand would fit a glove, don't look at them as two seperate elements.

Keep it simple, less is far, far more especially when designing a mark for a company.

Good luck, and hope it goes well.

cool boy
11-02-2005, 02:05 PM
where did the piece of cheese come from? random! and also the strange face on the sweet looks evil... i think there are to many elements going on, remember this is a logo not an illustration you are supposed to be able to look at a logo in total isolation and get what that company does... from this id guess that not only is this a place you can buy godmothers but they also make a decent living from selling really small cheese, flowers and stars.

dis.

You see, I dont think there's much you could do with the name GODMOTHER STORE because that's the one that was registered since the store opened in 1973. The elements that were put there is to depict fun and was used to balance the space in the right corner. And someone once told me that the illustrations need not to have a literal meaning with what the company sells or offers.

Why dont you show me some of your work, I might learn from them. :)

morea
11-02-2005, 02:08 PM
And someone once told me that the illustrations need not to have a literal meaning with what the company sells or offers.:)

but cheese? It has nothing to DO with what you are trying to portray. This guidance you were given meant that it could be an abstract idea that is connected somehow to what the company is about - not to use something completely random.

Mitch Wood
11-02-2005, 02:11 PM
You see, I dont think there's much you could do with the name GODMOTHER STORE because that's the one that was registered since the store opened in 1973. The elements that were put there is to depict fun and was used to balance the space in the right corner. And someone once told me that the illustrations need not to have a literal meaning with what the company sells or offers.

Why dont you show me some of your work, I might learn from them. :)


If you wanna depict fun, do some visual research of what makes things fun, or more importantly fun to the market you are persuing.

If it is children, look at disney, kids tv, kids toys etc.

i think you will find that bold energetic elements are called for.

p.s. Distruktors work is pretty darn good and a simple search will guide you to his critiques.

Tyger
11-02-2005, 02:14 PM
one of the challenges with logos is to communicate the service with text and/or images in a simple way. I think the last logo you created can be worked with. The graphic you have on the bottom left shows playfulness and gives the candy image. Try a 2 colour rendition is this is the way you want to go. As mentioned, get rid of the graphics on the bottom right.

Mitch Wood
11-02-2005, 02:47 PM
The elements that were put there is to depict fun and was used to balance the space in the right corner.

Don't take the word balance so literally, look at it like as a composition of unifying (sp?) elements.

As tyger said, the last one is your best shot, but still needs work, as there is no realltion between text and mark.

distruktor
11-02-2005, 02:54 PM
You see, I dont think there's much you could do with the name GODMOTHER STORE because that's the one that was registered since the store opened in 1973. The elements that were put there is to depict fun and was used to balance the space in the right corner. And someone once told me that the illustrations need not to have a literal meaning with what the company sells or offers.

Why dont you show me some of your work, I might learn from them. :)


Like i said in my reply to your private message, there is plenty of my work on here for you to look at

here:
http://www.graphicdesignforum.com/forum/showthread.php?t=11487&page=2

here:
http://www.graphicdesignforum.com/forum/showthread.php?t=11337&page=1

and here:
http://www.graphicdesignforum.com/forum/showthread.php?t=11394

i think you need to simplify this logo... move the sweet element into the logotype and/or do something clever typographically, and yes i agree logos do not need to be literal in fact i prefer logos that arent, but i think using a piece of cheese will throw people of the scent a little as its a totally different food stuff... also how is cheese fun? Its like doing a logo for a car manufacturer and using an image of a motor bike, it just wouldnt work.

dis.


p.s. thanks for the props Mitch :D


p.s. Distruktors work is pretty darn good and a simple search will guide you to his critiques.

Mitch Wood
11-02-2005, 03:49 PM
At least you know what name to put on the cheque my West Country friend! ;)

distruktor
11-02-2005, 03:53 PM
At least you know what name to put on the cheque my West Country friend! ;)


ha ha ha...

GreenThumb
11-02-2005, 05:59 PM
Distruktor,

Ive said it before but I dont say it enough :P ...That kiddie drink packaging rocked my world.....that was awesome.

The Grinch
11-03-2005, 01:56 AM
It sucks dude. Get some formal schooling then you come back with your work.

distruktor
11-03-2005, 09:53 AM
It sucks dude. Get some formal schooling then you come back with your work.


first off Grinch, are you talking to me about my work or are you talking to Cool boy about his godmother logo? Secondly, whichever one of us you're talking to i find you to be quite rude, this is a critique section, simply coming on and saying 'that sucks' isnt a critique, its not constructive and to be totally honest it makes you look like a bit of a fool.

If you think my work, cool boys work or anyones work 'sucks' thats fine, we can take a harsh crit like anyone, so long as it's substantiated by a reasonable argument and a some advice on how (in your eyes) we can improve it.

So come on... enlighten us...

dis.