Click to See Complete Forum and Search --> : Creating an ad that is in a "letter" form
I have a new client who is an attorney and she wants to write a letter to the readers of my publication as her advertisement in December. Do you know anywhere I could find some examples of this? Thanks!
Satchel
11-16-2005, 08:10 PM
Like a letter from the editor - look in any magazine pretty much.
S.
defjoe
11-16-2005, 08:13 PM
take the letter... save as a EPS or tif. Skew it in w new doc and put a drop shadow
D-Zine
11-16-2005, 08:19 PM
Yeah - what Joe said. Auto dealers do it all the time in our paper...usually around holidays. I would post something but I don't have anything still on the server...and probably won't till Christmas week, sorry!
PersonasBinar
11-16-2005, 08:41 PM
I see that in our paper all the time from Polititions and Union Bosses
FreedomDesign
11-16-2005, 08:50 PM
If you don't want to go with a 'traditional' letter look, you can do something like this...
http://www.siyayapublishing.co.za/INDWE/IndweJuly2005/LetterEditor.html
scan in a hand written letter, just make sure its readable!
greyghost
11-17-2005, 12:14 PM
My only problem with this kind of advertising is nobody is going to read it - unless the cereal box has been read over and over again and this ad happens to be in front of them while they munch away.
How many of you - unless you have lots of time and are curled up on the couch with a hot cocoa - actually read the letter from the editor of even your favorite magazine? I might skim the first few lines as they are meant as a "hook" but the rest is all gibberish about the contents of the magazine. Information I could gather far more quickly by simply perusing the Table of Contents page.
Broacher
11-17-2005, 01:01 PM
Gee, I thought everybody loved reading letters from attorneys...
Actually, I think as a device, it can work-- and work superbly. Some of the best ad copy ever written used this format. But it takes a highly skilled copywriter, the right market, placement, timing... forgive my skepticism, but I strongly suspect that such is not the case here. But who knows? Maybe your attorney client is a closet copy genius, maybe she might see the potential in applying a little humour to her pitch (imagine if she headed the piece with a little reverse psychology as suggested in my first sentence, like: "Because everybody enjoys reading a letter from an attorney...")--you never know. There's no such thing as a stupid question, right?
"Um, professor, are you gonna be teaching anything important this afternoon?"
Drorain
11-17-2005, 01:06 PM
I'm telling you a giraffe will make people read the add...It works for Toys are us...or you could try a gazelle...hey maybe you can borrow the gazelle logo that logoworks 'borrowed' from someone else
FreedomDesign
11-17-2005, 01:10 PM
giraffes are good, but monkeys are better. Monkeys do it every time.:p
D-Zine
11-17-2005, 01:47 PM
esp. if their heads bobble! Monkeys that is.
TheBluePanda
11-17-2005, 02:10 PM
Three Toed Sloths are always the way to go! Nothing says excitement, saucyness, and 'living on the edge' like a Sloth! Only three toed. Two toed sloths are stupid.
http://members.aol.com/craigz/jpgs/sloth.jpg