Logo Comps - Comments?

[Silence04]

what do you guys think of these logo comps i am working on for a new company that is just starting up?

their main target market will be higher end residential home owners, but they also don't want to look like they wouldn't accept business from a lower end area.

http://images.snapfish.com/345%3C%3A33%3B4%7Ffp335%3Enu%3D3276%3E755%3E7%3A7% 3EWSNRCG%3D3233528384559nu0mrj

[angerisagift]

i like 2 and 5. the serifs in 5 make it a little bit more "high end" than 1 or 4, but the cartoony illustration adds the "low end" approachable feel. I think the "Designer Landscape Curbing" part should be either curved like #4 or shortened up a little bit to be flush with the edges of the illustration so that it looks a little more connected. 2 is very nice looking i like the way the curb flows with the "Curb Co" and how the "designer Landscape Curbing" fits right in.

overall nice work

my dos centavos

-sean

[EC]

as I was contemplating this, my boyfriend walked in and looked over my shoulder -- I explained to him "no, I am not designing a logo for a landscaping business" ... then he said "I like that one ... and that one" = same as angerisagift, 2 and 5

I was staring at #4 but I agree that #5 with the serifs definitely gives it a little more "high end" feel. I also agree with anger's suggestions about the type. Basically I'm here just to say "see above, ditto for us."

;)

Great job, as always.

[Jriddim]

Yes angerisagift I agree with you in trying to curve that text in #5 otherwise it looks awesome... ps... Im listening to rage right now! one of my all time fav bands!

[typographics]

silence,

landscape companys are difficult to design for. there are a million of them, and its hard to get away from the obvious imagery of grass and leaves. because of this, it becomes difficult to create something unique and memorable. after looking at your comps, i dont think any of them are working well.

if your target market is high end, then you should stay focused on that. all of these look "cheap" to me. number two has a slimmer of high end feel, but falls short. i dont really understand the image. it looks to me like a storm gutter with grass collected in it.

i wish i could give you more positive feedback. my suggestion would simply be to focus on a high end look. also, if you are going to incorporate imagery, find a way to visually connect the two. the image and the type should look like one visual unit.

matthew~

[Vikia]

I like #5, but I like the grass in #1 better. For some reason, the grass in #4 & #5 looks more like the tops of a pineapple.

[cjoe]

number 6 is my favourite. I like use of the border in this design, it really does say 'curbing' (which is essentially a border), however i am also an advocate of simplicity, and this border contains a little too much detail.

I agree with typographics' assesment of your design direction. Personally i associate designer marks with minimal type, and not too much clutter.

[JaCkinbOx]

2 and 4. But I'd like to see a graphical icon along the same lines of detail as you're incorporating into 3.

Sorry, mate, I'm too tired to offer an in-depth review tonight, but I hope this helps some.

[Sketcher]

Since your going for a high end look, I would say number 3 is your best concept. The others look too cartoony. The only suggestion I have is that I'm not too sure about the placement of the grass in #3. See what it would look like in between the two words. Possibly overlapping the letters and the grass.

[rockem]

silence,

landscape companys are difficult to design for. there are a million of them, and its hard to get away from the obvious imagery of grass and leaves. because of this, it becomes difficult to create something unique and memorable. after looking at your comps, i dont think any of them are working well.

if your target market is high end, then you should stay focused on that. all of these look "cheap" to me. number two has a slimmer of high end feel, but falls short. i dont really understand the image. it looks to me like a storm gutter with grass collected in it.

i wish i could give you more positive feedback. my suggestion would simply be to focus on a high end look. also, if you are going to incorporate imagery, find a way to visually connect the two. the image and the type should look like one visual unit.

matthew~

ditto

[G-Man79]

I think a marriage of 3, 4 and 5 would work. Take the blade of grass shape from 4, the type treatment from 5 and the mosaic-tile style from 3 and put them together. I think this hybrid will give you a broad commerical feel while putting a slight emphasis on higher end clients with the mosaic tile look above and below designer landscape curbing. Good luck with it!

[Silence04]

thank you guys for all the very constructive feedback... :)
but they did tell me that they didn't want thier logo to look too classy by any means, they said they didn't want to look like a curbing company that only did commercial work cause they are geared more towards residetial... i guess i should have mentioned that. not to say that you guys aren't correct... i think your right, they do look a little on the "cheap" side...

but regardless i just got a call today saying they want to change their name...
what a waste of effort! lol

[rockem]

Waste of time but I think a good call on there part, I didnt think that5 was a good name choice for what they were trying to portray

[balou]

You've still got the basic ideas though to work with even with the name change. One thing I saw is that "Designer Landscape Curbing" says "more expensive" to me than "Custom Landscape Curbing".

Hope you're getting some non-designer opionions too. I've never tried it but have often thought about going over to about.com and going into the special interest forum and getting opionions there. Like for this company go to the gardening or home repair forum and see what they say. Couldn't hurt to test the target market.

[Silence04]

thats a good idea balou, i never thought of asking the actual market what they thought of it...