College project - leaflet back/front

[sally_ann6]

Did this for my end of basic photoshop course to show what we'd covered. I chose to design a promotional leaflet, front and back, that might be given out to schools/ nurseries etc to promote the jamie oliver school dinner campaign.

The text along the bottom has gone whack due to some software crossover when i changed from PC to MAC. i guess the versions of photoshop were different or something, the print versions were crisp.

http://tinyurl.com/r2dz4
http://tinyurl.com/qoffg

http://www.rosaceaforum.net/scrumptious/college1.jpg
http://www.rosaceaforum.net/scrumptious/college2.jpg

[EC]

link?

[sally_ann6]

link?

link? Was i meant to provide a link instead?

*done*

[EC]

Your images aren't showing up. I was using netscape, then checked firefox, then IE and finally saw the red x where the images should be -- saw that you're using a .tif file. You need to conver this to a .jpg, .gif or .png file for the web browser to be able to recognize it. ;)

[sally_ann6]

Your images aren't showing up. I was using netscape, then checked firefox, then IE and finally saw the red x where the images should be -- saw that you're using a .tif file. You need to conver this to a .jpg, .gif or .png file for the web browser to be able to recognize it. ;)

ah ok, will do that

[EC]

ok that's launching quicktime for me for some reason. lol Nice work though. :)

[sally_ann6]

ok that's launching quicktime for me for some reason. lol Nice work though. :)

Ha ha so going well then!

Should be working now :rolleyes: :)

[lesliegraphics]

Hi Sally ann6,

I think these are nice pieces, but I'll give you my 2cents: I think that the body text would have been cleaner and more readable as sans with a bit more leading. I know fitting copy is a bitch sometimes and it takes alot of time to get it perfect, but it always shows up in the end as having that high end design agency look and feel if the typography is perfect. Type should be so perfect that it flows over the eyes and you read without effort. That is a good sign. Also I try to use sans type because it looks cleaner and you can condense it if fitting is a problem. Serif type works great in all types of design, but it really looks good on formal things like letters from the board of directors and such. If you are placing serif type over photos, dropping it out or just a lighter color which I think you have here, those little bitty serifs have a really hard time holding their little dots together against the photography in the background, so you have to watch your size, or what will happen is the reader will really have to work to read it and then when they are finished reading it their first immediate thought is"god that was hard to read. . . " then they try and think on what the message just was. As far as the content goes, I found it interesting that (as a reader) you are calling for me to get my sissors out, and tape or glue (!!) cut the big block out of the top of the page, affix it to an envelope and then write a letter. Now, I don't know about you but, I don't think many people would actucally do this, I think most people would log onto their email and shoot a letter to the person. That type of thing just isn't in advertising anymore, and if it is, the ROI is so bad, whoever used/printed it won't ever do it again. I know because I did an ad for Old Dominion University in Hampton VA, they wanted the same thing were people had to cut something out and mail it. Didn't get one single one back. Got tons of hits and all to the website we provided. The cut out coupon, mail it to us approach is outdated and you won't see if you look in popular media today. Yes on occasion you will, but not often, because in today's technology it's like. . . . . . ancient.

[sally_ann6]

As far as the content goes, I found it interesting that (as a reader) you are calling for me to get my sissors out, and tape or glue (!!) cut the big block out of the top of the page, affix it to an envelope and then write a letter. Now, I don't know about you but, I don't think many people would actucally do this, I think most people would log onto their email and shoot a letter to the person. That type of thing just isn't in advertising anymore, and if it is, the ROI is so bad, whoever used/printed it won't ever do it again. I know because I did an ad for Old Dominion University in Hampton VA, they wanted the same thing were people had to cut something out and mail it. Didn't get one single one back. Got tons of hits and all to the website we provided. The cut out coupon, mail it to us approach is outdated and you won't see if you look in popular media today. Yes on occasion you will, but not often, because in today's technology it's like. . . . . . ancient.

That has just made me laugh so much :D Yr absolutely right, i had no expectation that anyone would get a pair of scissors out and start sticking it to envelopes, i just had to show the ability to do certain stuff to pass the module and part of that was selecting an icon and utilising it effectively.

Could have made a nice sunday afternoon collage project with a small infant though ;) Lots of glue, glitter and sticky fingers!

yr bang on about the typeface, twas weak.

[lesliegraphics]

So happy I was able to make you laugh, yes what is design if you can't laugh about it, yes? But trust me, when you make it out into the design houses, agencies, etc, or if you freelance, typography will haunt you like a living nightmare if you don't learn to use it and use it well. It's what sets the standard in design, it's a basic element that you just can't laugh off when people are paying you big bucks to make their ad. You can spend hours just finding the right type font to use, but whatever, my bang on about the typeface was weak, but only because your type was weak.

[flutterby nut]

actually, using a serif for body copy is right on and flows better...as a printed medium i think it would render well and be very readable...however, being as how we're viewing it over the web, it's small point size is very difficult to read...for web based media, a sans is most times a better choice...

the major readability issue here is all the white text...the open-type font is difficult to read over the photo background...the 'feed me better' text looks blurry and could do without the drop shadow...the white text along the bottom is just impossible...bold it and increase the point size, or remove the photo background...very difficult to make out otherwise...

just thoughts.

[flutterby nut]

also, you have a line in there that starts off: 'training parents'...the rest of that sentence got lost somewhere...needs finding...

[lesliegraphics]

Keeping in mind that this is a school project, I believe a Photoshop beginner class project, I guess the sans vs. serif is really a style issue. I find that the sans just adds a very clean and fresh look. It opens up space for the eye, especially when there is alot of text. I can just visualize what it would look like and think the sans would really have made a difference. Sometimes projects having to do with educational matter tends to look a bit stuffy like this example if serif is used for the copy. I am merely giving my opinion and lots of people never use sans, it's just not their thing.

[flutterby nut]

guess it's not my thing either then...'specially comic sans...lol...i tend to think serifs add class and sophistication to a piece...which is just merely my opinion...they do aid in readability with large quantities of text...at least some dude who wrote my typography book would have me believe so...what can i say?...again, the body text presents the least number of problems here...

[ironhorse23]

right off the bat, make the very main headline stand out. blends in with the background, its annoying. Make it more eye catching and interesting.

[lesliegraphics]

you are so right, serif type can be elegant, I think it is all in the way it is used, I've seen it in grunge!

[sally_ann6]

Cheers everyone, appreciate yr comments.