Click to See Complete Forum and Search --> : logo - going in right direction?
sally_ann6
02-21-2006, 09:08 PM
Working through some online briefs, this one is a logo design for a Sushi restaurant that wishes to covey the image of being - Classy, modern, trustworthy. Have loads of ideas, really enjoying doing layout sheets as well, so far come up with the following.
http://www.rosaceaforum.net/scrumptious/sushilogopage.jpg
:: JJ ::
02-21-2006, 09:12 PM
The top middle one works for me in the description you have given. Although maybe making the image of the chop sticks and sushi vector based instead of photographic. :)
sally_ann6
02-21-2006, 09:15 PM
Thats the one i like least. Funny how it works out that way :cool:
Navian
02-21-2006, 09:16 PM
Do you have a Black and White version?
sally_ann6
02-21-2006, 09:19 PM
Very good point, no i haven't.
Navian
02-21-2006, 09:22 PM
Also if you want classy and traditional, you should try to stick with those styles of fonts.
*edit* but use them in a way to stay simple, but I'd say utilize the chopsticks, they help protray the sushi/japanese feel.
sally_ann6
02-21-2006, 09:25 PM
black and white;
http://www.rosaceaforum.net/scrumptious/sushilogopageb&w.jpg
well what I've learned from the prepress gurus around here -- grayscale is NOT black and white. if they fax their specials (one of my restaurant clients does this on a large scale), it might not reproduce very well. Or if they have an ink stamp (my restaurant client also uses these for various purposes) ... or if they make stickers to slap on pre-made meals or doggie bags, etc. -- you need black and white.
If you can do this as a vector, and start in black and white, it will avoid some possible problems down the road.
That said, I am liking many of these ideas actually. The top left is great, the next one over is also great -- but something about that font lacks sophistication (this is my word of the day, sorry -- I'm not sure really how to articulate what I don't love about it), the top right is also nice.
The bottom ones don't appeal to me as much because I'm not feeling the typography there. Though I do think that fish is cute. :)
The link above are not black and white concepts.
You were just lazy and changed the color mode in photoshop to grayscale.
*edit* beat me to it EC ;)
Thomas51471
02-21-2006, 09:40 PM
I'd say go with #1. I like it alot, it has that Americanized Japanese feel to it. Plus, it would be the classier one that is mostly vector ready.
You gotta make these vectors and try to keep them more simple. The top middle one looks good, but you are gonna have alot of problems printing or embroidering it.
Craig B
02-21-2006, 09:41 PM
I agree with EC about black and white ... try a few that are pure black and whie, and not just grayscale.
My 2 cents, which goes against everyone else's opinions so far is that the bottom left has some possibilities. I htink "boxing it in" causes problems though. Try removing the background pink box and using the "woodblack"-esqu silhouette of the fish, and possibly moving the type away from the fish. Doing so would also lend itself to black and white better.
Just my 2 cents.
The bottom ones would be pretty easy to reproduce in vector/black and white as well. I'd LOVE to see that one without the background and with a different type treatment.
sally_ann6
02-21-2006, 09:48 PM
The link above are not black and white concepts.
You were just lazy and changed the color mode in photoshop to grayscale.
*edit* beat me to it EC ;)
I know!! :D I thought Navian was saying look at them in B&W as a way of showing which ones were unsuccessful. i wasn't trying to make out they were designed to be B&W ;)
I'd say go with #1. I like it alot, it has that Americanized Japanese feel to it. Plus, it would be the classier one that is mostly vector ready.
Bloody horrah! A man with taste
Navian
02-21-2006, 09:48 PM
I like the top right one more, if you simplified it, like taking out those small red lines in sushi. Use simple chopsticks too.
Your going to have a hard time embrodering the top left one, top middle one, and the bottom 3. I have a jacket from work they embroidered.
When creating a logo always keep in mind, you will have to be able to shrink it small to fit on a business card, and enlarge it to fit a billboard/sign/side of a building, yet simple to get it embrodered into clothes (shirts/jackets/hats). I'd also ask if they are going to use the logo on clothing, if so you should try to simplify them a little more.
If you dont mind, I'll get something together when I get to class tonight (in 2hrs)
Eraser Nubbin
02-21-2006, 09:50 PM
I think that you need to nail the font on this one. I would say that the top right one is closest as it stands right now... but I would try some more options. I think the colours on that one are closest as well.
As far as the colours on the other ones, they don't tie into food for me. Kind of the same shades as ECs blog for that chef were. They are nice pastels, but maybe not necessarily nice for a restaurant?
OH yeah that's another good point. My restaurant client sells merchandise -- tshirts, hats, etc.
I know you don't dig it as much, but that one in the middle on the top? That, more than the others, says "modern" to me. sowwy. ;)
As far as the colours on the other ones, they don't tie into food for me. Kind of the same shades as ECs blog for that chef were. They are nice pastels, but maybe not necessarily nice for a restaurant?
Haha hey I heard that! lol
sally_ann6
02-21-2006, 09:55 PM
These comments are fab! Thanks guys.
I have only recently started using vector images to be honest. When you say 'youve got to make these vectors' please elaborate...
Navian
02-21-2006, 09:58 PM
Not just the selling of the clothing line, the employees will probably have it on there atire fitting to the resturaunt. (including aprons ect..) Or servers will have polo's (applebees, tgifridays, etc..), cooks may have something on the cook jackets.
Remember in some nice resturaunts they use and abuse the logo everywhere. from napkins, glasses, some do it to there plates, on the buildings, menus (in all sizes), even the black check/receipt/payment booklet thing (usualy the nicer ones are black real or simulated leather). Im out of ideas of what they could print the logo on.
Also you should know what style the resturaunt will be in, that helps with the logo a bit. Because your logo has to fit with the decor/color of the resturaunt. If it doesnt it will clash and look cheap.
Well, you're going to have to draw them using a vector tool like Illustrator or Corel Draw. Yup, you'll have to go in there and completely draw out all of those elements, the type will be easy, some things here probably a little more challenging. :(
Did you draw all of these in photoshop?
Craig B
02-21-2006, 10:00 PM
These comments are fab! Thanks guys.
I have only recently started using vector images to be honest. When you say 'youve got to make these vectors' please elaborate...
I'm sure Morea or someone will point you to a great link better describing vecotr. But the bottom line is it needs to be created in something like Adobe Illustrator. By creating it in a vector program it can be scaled to any size without losing quality. Photoshop should not be used to create logos.
This is actually the logo for the restaurant client I work with quite a bit. I've seen it in design annuals and whatnot, it won some awards. Sadly, I didn't design it. http://snowcitycafe.com/logo_black.gif
Navian
02-21-2006, 10:02 PM
haha EC, that logo makes me want to grab a blanket.
sally_ann6
02-21-2006, 10:06 PM
Yep i thought as much. I shall do some drawing tomorrow and scan in. Ive got to go to bed now as im knackered. Thanks again everyone, been really helpful x
haha EC, that logo makes me want to grab a blanket.
Or perhaps a hot cup of soup or warm plate of meatloaf and mashed taters! Hmmm, wonder if that was his intention. ;)
Yep i thought as much. I shall do some drawing tomorrow and scan in. Ive got to go to bed now as im knackered. Thanks again everyone, been really helpful x
Ok wait! lol If you scan in, you'll be at the same place you are now. You'll need to draw it WITH a vector tool.
Right?
Navian
02-21-2006, 10:09 PM
Or perhaps a hot cup of soup or warm plate of meatloaf and mashed taters! Hmmm, wonder if that was his intention. ;)
Oh no.. you said those two bad words. I've been trying to get that out of my head for months.. Now you gone and dun it all back.
Dont make me Do it.. Mashed Taters.. Dont make me... Oh too late:
MASHED TATERS! (http://www.albinoblacksheep.com/flash/taters)
Oh no.. you said those two bad words. I've been trying to get that out of my head for months.. Now you gone and dun it all back.
Dont make me Do it.. Mashed Taters.. Dont make me... Oh too late:
MASHED TATERS! (http://www.albinoblacksheep.com/flash/taters)
LOL
Boil 'em Mash 'em Stick 'em in a stew! lol
Navian
02-21-2006, 10:23 PM
LOL
Boil 'em Mash 'em Stick 'em in a stew! lol
Now watch it again, then show your friends, individualy, then resist trying to listen to again, and when someone says mashed potatoes or mashed taters, you will think of that video, and it tends to drive you bonkers, like that song you cant get out of your head.
Navian, how can I ever thank you enough? lol
Navian
02-21-2006, 10:30 PM
Navian, how can I ever thank you enough? lol
Your welcome, no need. :D
Ovaltine
02-22-2006, 12:07 AM
I like the top middle one best, even with it's complications (pointed out by others).
I like that it's not boxed in, and that I can read the text imediately. I like that I can recognize the images imediately.
IF you can create a very simple vector version of it for B/W production, I'd go with it. This version for color output, and the simplified version for B/W and embroidery etc.
sally_ann6
02-22-2006, 06:57 AM
Ok wait! lol If you scan in, you'll be at the same place you are now. You'll need to draw it WITH a vector tool.
Right?[/B][/URL]
Right.
Vector tool.
Ok :)
Navian
02-22-2006, 01:05 PM
Right.
Vector tool.
Ok :)
Yes The vector tools, if you know how to use the pen tool in Photoshop, the pen tool in illustrator is no different, except you have more control. (white arrow, allows you to select specific vector points and allows you to adjust the grips on the curves.)
http://img162.imageshack.us/img162/3987/vectortools7ag.jpg
(Like my cheesy MSPaint slap-together? :D )
sally_ann6
02-22-2006, 02:40 PM
Thanks Navian.
I am now suitably tooled up and have the relevant literature to hand. I shall be back with vector images AND black and white versions of those i choose to take further.
sally_ann6
02-22-2006, 05:08 PM
Haven't actually done these as vector images yet as i wanted to get a clean design to work from. Really pleased with these and shall use them as my first set of designs.
http://www.rosaceaforum.net/scrumptious/sushi.jpg
BTW the image above the I is actually a shrimp tail and not fire, i shall clean that up and make it more stereotypically fish like ;)
Navian
02-22-2006, 05:11 PM
Those are alot cleaner and crisp.
Could you extend the shrimp tail just a bit? I dont know, i think you might have something with just the shrimp tail. Or try that fish that was mentioned before.
morea
02-22-2006, 05:14 PM
I thought Navian was saying look at them in B&W as a way of showing which ones were unsuccessful.
actually, that's why you need to show a straight black and white version.
At some point the logo will be faxed, or could be flat foil stamped, imprinted on stock forms, engraved on an award, etc...
that's why it is best to start your design in straight black and white to ensure that the logo will work effectively in all possible scenarios.
morea
02-22-2006, 05:19 PM
the more recent versions work better for me, although I think you could drop the chopsticks and still have an effective logo...
you really do want to work a logo out as a vector or else you will have to redo it in vector format. It's all about resolution. Here's a good explanation:
http://www.graphicdesignforum.com/forum/forumdisplay.php?f=23
it may work fine as a 3" wide logo, but if your PS document needs to be printed on something huge, like a poster, a sign, or a billboard / display, that's where a vector will come in handy. Vectors are scalable to any size without having to worry about resolution.
sally_ann6
02-22-2006, 05:24 PM
Yep, i was reading about vector earlier and it makes absolute sense. Also has given me the impetus to start using Illustrator. Your point about starting in black and white makes sense too. Its surprisingly difficult!
Cheers Navian. I will try varieties on a theme i think, i jut wanted to narrow down the theme and feel pretty good about that basic design. I'll do some without the chopsticks and just a fish theme too.
morea
02-22-2006, 05:26 PM
you're doing well though, keep at it!
Love seeing your progress. ;)
Navian
02-22-2006, 05:31 PM
you're doing well though, keep at it!
Love seeing your progress. ;)
I couldnt have said it better.
Have you asked your client about there colors/style of the resturaunt?
That might also help to work the logo around aswell. So you can keep the theme and colors similar and complimentary. Just an idea.
flutterby nut
02-22-2006, 05:33 PM
i really like these latest versions...good job!
sally_ann6
02-22-2006, 05:45 PM
The client is fictional ;)
morea
02-22-2006, 05:46 PM
that means YOU'RE the client! :p
Navian
02-22-2006, 05:48 PM
The client is fictional ;)
Well? Did you ask your client? :p
Imaginary clients can be very ignorant sometimes. :D
sally_ann6
02-22-2006, 06:15 PM
He's loving my work, apparantly :cool:
sally_ann6
02-23-2006, 10:34 PM
Well. have had a slight trauma regarding illustrator and the whole vector thingie. As that was pissing me rite off i carried on designing in Photoshop. happy with these too and LOVE the last one although i'm not sure it would translate effectively offline.
http://www.rosaceaforum.net/scrumptious/sushimama15.jpg
http://www.rosaceaforum.net/scrumptious/sushimama17.jpg
http://www.rosaceaforum.net/scrumptious/sushimama16.jpg
mar1300
02-23-2006, 10:57 PM
I'm not really into these new ones....i liked your last versions a lot better....just work on the shrimp tail and loss the chopstick.
I actually really like the middle one with the shrimp chillin on the text.
wait, did you just reverse that as I typed that out ... or am I crazy?
sally_ann6
02-23-2006, 11:00 PM
I've done nuthin!
I'm going to bed, I'll be dreaming of raw fish soon!
lesliegraphics
02-23-2006, 11:23 PM
I like the first one, not crazy about the chop sticks as a design element. I like the red, black, and white. Those three really look crisp and modern together. Try the first one with a white fish print on the black (take the other stuff out and off the logo type, just the letterforms and the fish print) I also like the lowercase type in the middle top row version, it's clean and sort of elegant on white.
OK, now I'm hungry....
"Desperately Seeking Sushi"
sally_ann6
02-24-2006, 06:43 AM
how many designs would one be advised to produce for a client? I guess if this was a professional project i would have been given a direction by the client based on the concept they preferred.
Having said that as this is in essence a portfolio project how many would you normally choose to include? just the one worked through and put into the menu etc? Or a selection of ideas?
ETA: Step i love yr sig quote. I was always the last and now trying very hard to be the first ;)
morea
02-24-2006, 12:21 PM
we did a poll a while back, and I believe that the majority of designers present about 3 concepts to their clients.
Of course, you sketch and develop more than that, but only show the 3 you believe best meet the clients needs.
I still like the last set better... I'd worry about using the photo of the shrimp because it isn't vector and you don't really want to use a photo as part of a logo because of resolution issues.
sally_ann6
02-24-2006, 03:14 PM
Fantastic advice, thanks everyone x