Fake Logo

[Jriddim]

Im in the middle of a school project that includes creating a logo and a poster for a fake design house that is called "factory of fonts" (i know kinda cheesy lol) but this is what i have came up with so far, I know kerning etc still needs some work, but any suggestions would be greatly appreciated so I can finally move on to the poster haha.
http://i26.photobucket.com/albums/c142/_Truth_and_rights_/factorycomps1.jpg

[angerisagift]

i really like that F factory in the first three, really cool. and i like it better without the outline (2 and 3) im not a fan of the type at the moment....the top one would be safe but i think there should be a mix of 2 and 3.... i like how the "fonts" is moved in but i think it shouldnt go into the black because it kinda looks wierd with one reversed out letter IMO. i would just move it over so its all in the white then polish it up.
i really like that factory its sweet nice job

-sean

[Sketcher]

I really like the second one. I've always been a fan of the image blending with the type in logos instead of having them be two seperate elements.

[mylkhead]

I like the top one, but "font factory" seems like a catchier name

[Jriddim]

ha thanks.. "font factory" would be wayyyyyyyyyy cooler and wayyyyyyyyyy easier to to work with IMO. I would love to bend the rules, but i think maybe i shouldn't cause "asignment sheet" says factory of fonts lol... but i def appreciate your input and suggestions.

[cjoe]

i love 3.

[Logo-Mechanix]

I kind of like 3 also, stands out real well and is simple. You could do alot of things with that one.

[DesignerScott]

The layout of #3 works best for me although I hate that font. I do really like the "FFactory."
In real life, you don't get to rename the company when creating a logo, no matter how bad their company name is, so keep it factory of fonts.
A few more suggestions: Have you tried adding smoke to the factories, I know that yould probably make the F's curvier, but I think of that kind of grunge when you say factory.
Also, when I think about marketing fonts, there seems to be two kind of people who buy fonts to me:
1. the major design firms, which are run by people who wear suits, and love clean organized refined logos. i.e. keep it straight.
2. the average quirky designer like most of us, who tend to prefer unique logos that communicate something about the company. i.e. no cheesy play on words.

I think you did an excellent job so far of hitting it up for both markets. Maybe just a touch more refinement (pun slightly intended)
~Good Job

[kerrysmagicshirt]

while i like how the text works with the image in 2&3 i think that the first logo works best because the factory looks far more forboding and factory like - where as with 2&3 it looks a little like a castle.

what does IMO mean?

[DesignerScott]

IMO == In My Opinion.
and I agree about the castle, I meant to write that too, which is why I suggested smoke.

[Jriddim]

Cool guys I appreciate it! I shall mess around some more today and hopefully will come to a level of satisfaction... thanks again for all your help

[PrintDriver]

Number three as a mark is very effective. Except for the type. Don't use multiple fonts because it's a font foundry. Come up with a single strong font, not whispy lower case roundness, and see what it looks like. Maybe the name Factory of Fonts in a single line as the baseline for the right hand side of the building. Be careful that it stays legible.

[JaCkinbOx]

First one. "Font Factory" is a better idea, as the others have said. Just change out the F's with a different font; that one's kinda ooglay.

[LancasterJohn]

Number three. Play with different fonts and the negative space.

[Jriddim]

http://i26.photobucket.com/albums/c142/_Truth_and_rights_/fontfactory4.jpg

[EC]

#3 is looking sweet. I don't think you need the "ff smoke" at the top though.

[Jriddim]

thanks

[smashmiester]

I like number 3 too. What would it look like if you took all the strokes off of the factory? Just something to play with.

[cjoe]

yep 3.

[typographics]

jriddim,

i would like to see you focus more on the type, and less on the 'factory'. the typography should be the main driving force of this logo. this is a type foundry after all.

why do designers purchase fonts? why dont we all simply use the same typeface for everything? the reason is because we want to customize our type to match the look, feel, and message of the design piece. type choice is a major decision for designers. acknowledging this, the logo should communicate these ideas. the logo should rely heavily, if not mostly or entirely, on the type to effectively reach your audience. (your target market consisting of mostly other designers)

in your first submitted sketches, you created a ligature between the 'N' and 'T' of the word 'FONTS'. i think this is a much better approach to this identity. focusing on the typography, and creating unique and custom relationships with the individual letters, is a much more effective way of communicating this business.

everyone knows what a factory looks like, and creating 'factory' images seems too easy and obvious. however, making custom letters work beautifully together...that takes skill, patience, and creativity.

"typography can be as exciting as illustration and photography. sometimes you sacrifice legibility to increase impact" ~herb lubalin

just some ideas to think about.

matthew~

[Jriddim]

^ Excellent post matthew, you really are saying the truth. what made me not focus on the type as much was definatley the factory icon. I thought it was pretty clever of making a factory out of the letter fs, and that really did kinda steer me away from really thinking about a type solution. If designers are the target market, I think they care more about a typography solution than a clever icon. I really appreciate your post, It really is quite helpfull.. thank you.

If I end up with the factory design, its soley due to a shortage of time. haha (stupid due dates)

[EC]

I think the mark is clever. But, I think the reason why everyone is loving on #3 is because it's the best type treatment ... (without going back to the original post to see what Matthew is referring to 'cause I'm just waking up and no caffiene yet).

[Pixel8]

Yah...Matthew made some great observations. In that spirit, would you consider doing something with no image at all? Use the letters to create a building, then add curly smoke to indicate a factory?

Could go way wrong and waste precious time, but it might be useful to take a really quick stab at it. Life is all about deadlines, eh? Even in the working world.

I too liked what you had done with the creative lettering of "fonts" in one of the earlier drafts. Good luck on the project!!!!

[Vikia]

jriddim,

i would like to see you focus more on the type, and less on the 'factory'. the typography should be the main driving force of this logo. this is a type foundry after all.

why do designers purchase fonts? why dont we all simply use the same typeface for everything? the reason is because we want to customize our type to match the look, feel, and message of the design piece. type choice is a major decision for designers. acknowledging this, the logo should communicate these ideas. the logo should rely heavily, if not mostly or entirely, on the type to effectively reach your audience. (your target market consisting of mostly other designers)

in your first submitted sketches, you created a ligature between the 'N' and 'T' of the word 'FONTS'. i think this is a much better approach to this identity. focusing on the typography, and creating unique and custom relationships with the individual letters, is a much more effective way of communicating this business.

everyone knows what a factory looks like, and creating 'factory' images seems too easy and obvious. however, making custom letters work beautifully together...that takes skill, patience, and creativity.

"typography can be as exciting as illustration and photography. sometimes you sacrifice legibility to increase impact" ~herb lubalin

just some ideas to think about.

matthew~
I love it when the Left Brain kicks into gear. Great observations Matthew.

[tZ]

Nice job

I'm going to have to say obtion three is the most sucessfull out of the first batch.

I didn't exactly see the concept untill I saw obtion three.

The other's somewhat obscure the concept with the F forming the building due to other objects overlapping.


There for, option three out of the first batch is my first pick.

[Jriddim]

http://i26.photobucket.com/albums/c142/_Truth_and_rights_/fontfactory5.jpg

[Ovaltine]

I think it's getting there, I like these better than the first ones. Maybe something in between the two? I didn't quite see the towers in the first, and losing the middle of the "F" (though it makes the smoke stacks more obvious) makes it seem to say "actory of onts". It's very close.

[Navian]

While "Factory" and "Fonts" are close, "Of" seems like its floating off.

Try not to lose the cross arm of the "F" in Fonts (2nd one) it helps serve reading, the cross arm is an important part of the "F" letter. You can shorten it, but dont remove it.

Also if you have the cross arm of the "F" running into the "O" on Fonts, try to line up the top quadrant of the "O" with the top line of the "F" cross arm. So it has a smooth transition, on the 1st design, it has a minor bump. Grab the cross arm and just nudge it up just a little.

[twogun]

doesnt anyone think that the perspective on the illustration upsets the typography in 2 and 3!

hi kerry, how you doin today?

[rockem]

your doing a logo for fonts and type, you need to make that work, the two ft hing is not working on any of them. Maybe incorporating the two F's in a different matter may work, work it out on paper. The factory thing does not remind me of a factory, It just looks like a few blocks to me. fot this logo you should really be concentrating on typography more so than ever.

[chazdecker]

I like the FF #2/3 in the original post. I think the perspective is pretty neat and unique... have you tried playing with that as it relates to the text... something like this (but of course vector and with more care to the alignment):

[Jriddim]

thanks guys.. i shall try and create a solution today... i really need to get this poster worked out by wed.

[Jriddim]

http://i26.photobucket.com/albums/c142/_Truth_and_rights_/ff6.jpg

[Jriddim]

http://i26.photobucket.com/albums/c142/_Truth_and_rights_/ff7.jpg

[Pixel8]

Well, Jriddim. You've definitely tried a few things, eh? You may consider going with something, because otherwise everyone here will run you around on their 2 cents worth forevermore, ya know?

For my 2 cents, the last one is good, but I think everyone responded positively to your letterstyles in your original "fonts" from option #3 in post #1

The 1st of the 3 choices above (the text-only ones) is my fave of those, but I suggest you go with illustrated smoke curling off instead of those little F's.

Again, consider making a decision and saying "thanks guys". At this point, you're up to 4 pages of suggestions and may not wish to go for 5.

[Jriddim]

Hahaha thanks pixel8! this thread is now closed lol

[Pixel8]

LOL!!!! OK...just post back whatever you have for "final" when you get it, OK??

(and screw my suggestions if you don't like them!)

[rockem]

true i just think all these revisions could have been worked out in 5 minutes of sketching

[Jriddim]

Rockem, You rocket truth

[Jriddim]

http://i26.photobucket.com/albums/c142/_Truth_and_rights_/ff9.jpg

[rockem]

http://i26.photobucket.com/albums/c142/_Truth_and_rights_/ff9.jpg

you could have just posted one of them, its the same thing with the in a different area
:D

[LancasterJohn]

This is a VAST imrovement over the first post, but the negative space on the right "F" background shape is still too "easy" of a solution for me. The little hairline rule to complete the "F" shape... Also, it might be worth an exploration to make the "foreground building shape" larger than the second bar of the "f" (for lack of proper typographical grammar). This is one logo situation where a secondary color may pull this thing together.

[twogun]

eeeekkk! goin in the wrong direction for me!

sorry the building still looks like LEGO and the typograpghy is now all over the place.

i would definately go back to the originals, cut your loses and submit the work, you are in dange of over complicating and overworking the job and anyhow you'll go skint in a week if you worked this way all the time!!!

[rockem]

eeeekkk! goin in the wrong direction for me!

sorry the building still looks like LEGO and the typograpghy is now all over the place.

i would definately go back to the originals, cut your loses and submit the work, you are in dange of over complicating and overworking the job and anyhow you'll go skint in a week if you worked this way all the time!!!

i agree.
legos thats what they look like, it was bothering me but i couldnt think of what it was, a lego castle thats it.
we have seen the same logo a dozen times now

[Jriddim]

Here is a poster idea ive been workin on
http://i26.photobucket.com/albums/c142/_Truth_and_rights_/poster2.jpg

[LancasterJohn]

This is polluting the logo critique. Put it away for now...

[twogun]

i agree, tick one box before you move on..

[cjoe]

well im loving it all!

[Jriddim]

thanks cjoe!

[morea]

hey jriddim.. a couple thoughts.

I like the concept.

In the smoke cloud and in the bottom right corner you have the company name listed as "The Factory of Font" (singular) but in the lower left you have it listed as "The Factory of Fonts" (plural). It should probably be consistent throughout.

As for the part outside of the smoke cloud that says "polluting your design with creativity" - the text is on a curve, but I'm not sure why. The curve doesn't follow the shape of the smoke, and it just looks a little bit awkward. I would consider just setting it in a straight line, or trying to shape the cloud so that the text runs alongside it.

I don't thing that the logo is bad... I saw the "F"s immediately.

A little more variation in and "randomness" to the letters within the cloud would be nice. Don't get discouraged - keep at it!