printing co. logo

[minicom]

hi,
here is my new printing co. logo,
i use LF shortform to represent my logo
pls comment !!!
thank you!!!!!!!!!!

[Logo-Mechanix]

I think the design on the inside which I looks to be an offset printing press should line up with the right side the same way the text does. If you are going to make the design a printing press I would make it more noticable asa press and maybe make the sheet of paper coming out of the end of the press. Just a suggestion, try it though I think it will make a big difference just lining it up.

[jimking]

I agree. To me it does not look like a offset press, maybe a docutec.

[minicom]

2nd version logo
see!!!

[LancasterJohn]

Do you really have to represent the equipment in the logo design? To me it looks more like a mailbox than anything. If you are appealing to a broad range of people -- especially outside the printing industry -- maybe it should be more general looking. Trying to carry across the name of the company as well as represent the product may be too much to convey in this instance. They really should have a tagline to strengthen the ID., which may free you up to pursue a different approach.

Design-wise, I'm not really seeing the letterforms in the design... catching the "f," but not the "L."

[typographics]

^ i agree ^

[minicom]

3rd version
below:::

[LancasterJohn]

If you have the time, I would set this concept aside and start something from scratch. Maybe try an all typographic version... LONG FAT (L O N G (thin)/ FAT (in BOLD)) has a lot of typographic potential and could be more memorable in the end.

Don't lose the company name or tagline either. The samples above would not read well when scaled down, so keep that in mind.

[AlexNJ210]

lancasterj makes a good point.

If you really like the idea of using a press in your logo, i suggest exclude using the letters "L F" to construct it. Honestly in all versions the "L" isnt readable or noticable to me. Your designs transfer well to black and white so that is a positve. Your style works well that way.
"Maybe try an all typographic version... LONG FAT (L O N G (thin)/ FAT (in BOLD)) has a lot of typographic potential..."
I strongly agree with that. I think embodying the NAME is more effective here than promoting the product. You have a substantial description "Offset Printing Co." in the name so i dont think the press is necessary. Personally i think "Long Fat" is a memorable name for any company. So work with that, its really the strong point. Good luck!!

[cjoe]

you logo is too complex, i have to agree with these guys ^. Try a logo type instead.

[minicom]

if something like that below ?

[Sketcher]

Anyone who hasn't had that much experience in printing isn't going to recognize that as a press. The logo needs to be able to be read as a printing company to people with different varieties of knowledge on printing. I think maybe your being too literal with the image. Maybe if you just used the image of the paper going through the press without the actual press.

And I agree with a couple of the posts above about the name. I think the name itself can be made into a great logo. But the way you have it now, the image is over powering your company name.

[EC]

Ok. I've been on several tours of of various print shops, I wouldn't recognize an offset press if it hit me in the arse. Yet I *may* be your potential customer.

I think this concept means more to the people behind the scenes than in front of it. Sketcher makes a great point.

[minicom]

Ok, if you say like that for above point, i think so simple and general design if use all typographic version,
because i see many different printing co. logo they use abstract image with font to represent their logo. for example abstract logo below
if you have example for this type logo, pls tell me
thank you!!!!!!!!!!!!!

[rockem]

as has been said i think you need to get away from this design, changing a few colors around is not designing either, once a silid concept is built then proceed

[minicom]

how about this one?

http://img160.imageshack.us/img160/9369/newlf9bp.jpg

[LancasterJohn]

minicom, I know you're really working hard on this, but to what end? You're revising the same idea over and over again -- beatin' a dead horse. Set this one aside, think about different approaches and do some pencil sketches. Think about your target audience and what is meaningful to them. Think about what the company ultimately wants to convey to the client via this logo. You're not going to get a great logo by some happy accident in Illustrator.