How'd They Do That?

[flutterby nut]

i got on the internet earlier today and saw this on my msn home page (hate me later, lol)...thought it was a cool trick, does anyone know how they did it?

check this out...on msn the swf on the left is usually 3 news headlines that alternate, the swf on the right is an ad banner...stuff to ignore, right?

so...i'm looking at the headlines earlier, and suddenly this dog runs out and starts feverishly digging for something...grabs it in his mouth and jumps into the ad banner, which starts it's animation/advertising...way to hijack your attention!...and so i ask, How'd They Do That?!?

http://img130.imageshack.us/img130/70/jumpdog14nm.jpg

http://img132.imageshack.us/img132/2563/jumpdog27ka.jpg

[orkaknos12]

Make a flash animation
put it in a div then absolute position it above the content
set the wmode parameter to transparent
let'er rip.
anything in the stage that doesn't have vectors overlays will be knocked out and you can see the page below.

only a few networks allow you to use this style of ad and they have strict regulations on what you can do with it.

-Jon

[AlexNJ210]

cool

[erichmond]

Make a flash animation
put it in a div then absolute position it above the content
set the wmode parameter to transparent
let'er rip.
anything in the stage that doesn't have vectors overlays will be knocked out and you can see the page below.

only a few networks allow you to use this style of ad and they have strict regulations on what you can do with it.

-Jon

What is the 'wmode' parameter, is this set in the HTML or the swf?

[PrintDriver]

I had an ad on Weather.com look like it was ripping apart the website I was reading. Great big claw marks came right thru the page. After getting over being startled, I was pissed. I was reading that page, dammit!
Odd, too ,cuz the page was live. So the animation had to be over the top of it somehow.

[flutterby nut]

I had an ad on Weather.com look like it was ripping apart the website I was reading. Great big claw marks came right thru the page. After getting over being startled, I was pissed. I was reading that page, dammit!
Odd, too ,cuz the page was live. So the animation had to be over the top of it somehow.

i was kinda ticked too...seemed like an underhanded kind of tactic to draw attention to the banner ad...yet another inappropriate use of flash i'm thinkin'...very fascinating tho' :D

ps...i, too, would like to know about where to set the parameter...

[DesignerScott]

From what I hear it's easier to do using css, but I friggin hate those things. Worse than any kind of popup if you ask me.

[Thomas51471]

I've seen these alot and just wrote them off to flash stuff that shouldn't be done.

But the thing that most grabbs my attention about the graphic Flutterby has posted is what the HELL is Disney doing on the net that might involve a hot chick in a teddy?!

[G-Man79]

Disney owns ABC. Desparate Housewives is on ABC. Oh, Mickey...you're a baaaaad boy!

[Navian]

Or is it Minnie being a bad mouse wife?

[flutterby nut]

dang!...should've done the screenshot of the ad for the food!...now y'all are distracted by the women!...-sigh- :rolleyes:

[kerrysmagicshirt]

What is the 'wmode' parameter, is this set in the HTML or the swf?

In DW8 insert your swf select it click on perameters type in wmode (tab tab) transparent, simple as.

i did it with a few bits on my site www.toxiccreations.co.uk

[erichmond]

Cool! Thanks Kerry, love the website btw.
apologies for going of subject but I will be launching a t-shirts site soon perhaps you could give me a critique and maybe a link on your site?

t-shirt site (http://www.eyekonic.co.uk)