Biodynamics Laboratory Business Card

[1ooScreamingTrees]

I do some part-time network admin work at an ergonomics research laboratory at The Ohio State University. The university, for various reasons, does not allow the graduate / doctorate candidates to print official OSU business cards.

This becomes a problem when they send 5+ of our graduate students to conferences around the country and they do not have an official business card to hand to the miscelaneous contacts.

One of the graduate students wanted to make some business cards in MSWord - so after twitching for a few seconds, I told him I would put something together for him.

The lab's logo can be seen in the upper right corner on the web site: http://www.biodynamics.osu.edu (http://www.biodynamics.osu.edu/) . So as you can see, I had very little to work with, and did not have the liberty to 'change' their logo...they like it.

So after cleaning up the logo (tracing this guy was fun!), I put together the following as a possible business card. These are graduate students - they're too busy paying off loans and the like to have these professionally printed - they are simply going to use our lab's desktop or laser printer.

So - Any changes that you see should be made? I think it looks a bit cluttered with all of the information on there - but of course, it must be there.

Any comments other than "get rid of that horrible logo" are appreciated!

[emmerse]

I'd tie the red bar into something else on the card. As it is, its not serving any purpose to be colored, whereas, if the person's name or bio lab was the same red, you'd have a connection there.

otherwise I like it.

[chalsema]

I agree, the red bar is really heavy compared to everything else. Definitely pull that color in somewhere else or just get rid of it. Taking it off the card might help with the clutter issue.

[Rehab]

Why have they done that to one of the finest drawings ever made - or am i confused.

LEONARDO DA VINCI'S VITRUVIAN MAN


Vitruvian Man was one of the most revered descriptions of a human composition in the Renaissance. Vituvius' description is harmonizing the relation between parts of body looking for perfection that would manifest itself in beauty. Many Renaissance artists used this prescription and even tried to elaborate it until the minutest detail would be harmonized with the whole.

Why was this particular compositional canon so popular? We think that the answer lies in the rational relations between parts, that means that the whole composition is not based on geometry but rationalization of geometrical principles. Every part is rationalized into a whole number not a fraction, thus enabling the ease of assembling and analyzing various particularities of such a concept.

having mentioned that i have to agree that the red is too heavy and i am not a fan of capitalising all the text.

[cjoe]

what is that font? Jensen? You need a bit of work on your typography, that font isn't working on that scale, the x height is too small.

[lesliegraphics]

I agree with ReHab on the DaVinci drawing. It is one of the most recognized drawings on the planet, I would hardly want it for a logo, not to mention it has been used to death in every possible way that human kind could manage to think of.

The red bar needs to go unless there is some reason it is there? Seems to just be taking up space and using ink. Would look less crammed up without it.

[1ooScreamingTrees]

Um - like I said - that's not my logo and I'm not in the position to change it.

They put EMG's on the drawing because that's what they do in the lab...the 'logo' is on the lab's t-shirts and everything - fairly nauseating, I agree.

i am not a fan of capitalising all the text.

Are you talking about the web site? I've only capitalized a few initial letters on the card...so I'm not sure what you're referring to. I don't have anything to do with that horrible site :P

The fonts used are Bernhardt Mod. Std. and Garamond...The x-height does look fairly small - once printed I am fairly happy with it - the "The Ohio State University" needs to be increased slightly.

I think I'll try removing the bar and use the same red, the company's color, for the biodynamics lab text and see how that comes out. Thanks for your input!

[1ooScreamingTrees]

Alright - took some of the above mentioned advice...

I think this 'lite' version works better - and I still managed to get their color in there - so I'm fairly pleased with this version...I'm recieving my standard per hour undergraduate pay for this - so believe me - it's not worth working on any further ;p

I'm not going to put a mockery of the measure of man in my portfolio haha...

[lesliegraphics]

Well done. It looks good for what it is used for and the way it is being printed.

[Rehab]

Actually, I'd like to apologise I looked at this very late last night, then wrote my comment ten minutes after i looked at it - You haven't capped all the text - sorry

[emmerse]

now all I'd do would be to push the text down so there's even space between the right edge and the bottom. Its kind of floating up there as is.