hush hush : club event logo

[Alex Traska]

I do a lot of work for nightclubs (especially flyers, posters, e-flyers and other promotional material) and occasionally do work on branding or re-branding entire nights. Working with a new one at the moment and knocked up this logo for them. They said they wanted a clean and tidy image, but something a little naughty.

Thoughts? All comments appreciated

http://www.myhouse-yourhouse.net/flyers/other/hushhush_logo_zipper.jpg

Thanks
:)

[EC]

love it.

[balou]

Very nice! Is the black hush smaller thant the white hush or is it an optical illusion?

[Alex Traska]

Very nice! Is the black hush smaller thant the white hush or is it an optical illusion?

must be an illusion. how odd. lol

thanks :)

[balou]

I Am Not Odd! :D

[cjoe]

brilliant!

[morea]

<- odd :D




and proud

[ecsyle]

Love it :)

I wonder what it would look like if the zipper were flipped horizontally though.

[Cass54321]

Awesome! I cant find anything that bothers me about it...looks really good (and a little naughty at the same time).

[Kool]

I like it too. http://home.comcast.net/~rnick9/koolsmiley.gif

But come on, there must be something wrong with it. It can't be the first perfect logo. Typographics? TZ? Don't make me let rockem back in here. :D

[Rocketpig]

Big fan. I'd like to see the black text outlined slightly (not bolded) just to make it equal the weight of the white text but the idea is brilliant.

Good show, chap.

[Rocketpig]

PS. is there a way to make the two words more congruous? With the (apparent) weight difference and the distance between the two words, it makes sense that they should appear more in line and closer together.

[Mitch Wood]

Don't make me let rockem back in here. :D

Kool, he has been banned? I reckon he should be back.

I thought he gave some great crits. Might not agree with everyone, but he raised points that others glossed over, that I certainly found in one of my crits (the first Visionary job, Re: keylines and quotes), and yes it did improve the job.

[Mitch Wood]

Oh yeah, the crit, I too like the mark, it is simple and yes it is suggestive and works as a unit.

Sorry not too much to improve from me.

Nice work.

[G-Man79]

Love the logo. However, the the main metal part (with the reverse hush) looks a little off (almost phallic too). The second hush could be closer

Well done though for the most part.

[typographics]

I like it too. http://home.comcast.net/~rnick9/koolsmiley.gif

But come on, there must be something wrong with it. It can't be the first perfect logo. Typographics? TZ? Don't make me let rockem back in here. :D
what? am i the guy that hates everything? lol.

the concept is based entirely on the clients suggested "naughty" theme, as opposed to focusing more on the nightlife demographic. this logo would be better suited for a strip club, as opposed to a dance event.

[Alex Traska]

what? am i the guy that hates everything? lol.

the concept is based entirely on the clients suggested "naughty" theme, as opposed to focusing more on the nightlife demographic. this logo would be better suited for a strip club, as opposed to a dance event.

a fair point. But it's not "entirely" based on the "naughty" theme (the zipper suggests an allusion to the term "zip it", meaning shut up).

also, re: not focussing on the nightlife demographic: anything logo for this market that is clearly "dance" or "nightclub" is a bit passe/cliche/done. Most current well recognised nightclub logos have absolutely nothing to do with "the nightlife demographic". Chibuku Shake Shake (one of the most sucessfull recent brands) uses a drinks carton as a logo.

Thanks tho.

RE: The weight of the black "hush". They aren't different weights. I tried setting one a bit heavier, but it looked whack.

RE: looks like a phallus?! LOL. Hahah

[typographics]

anything logo for this market that is clearly "dance" or "nightclub" is a bit passe/cliche/done.
that could be said about anything. the challege of design is working around those obsticles, not bypassing them completely because the task is difficult. should we throw out target demographics all together? should we simply forget about communication and just make pretty things?

[Alex Traska]

my logo hasn't thrown out target demographics all together.

[jlknauff]

Very nice! Is the black hush smaller thant the white hush or is it an optical illusion?That is a commonly known optical illusion.

FYI - I would consider rotating the logo vertically and change the orientation of the text. That way it could be larger on the doors of the club, and still be just as large on the signage. An unexpected orientation will also help to draw more attention IMO.

[Alex Traska]

That is a commonly known optical illusion.

FYI - I would consider rotating the logo vertically and change the orientation of the text. That way it could be larger on the doors of the club, and still be just as large on the signage. An unexpected orientation will also help to draw more attention IMO.

Yea I played with different orientations and a verticle orientation didn't work (and the client ultimately had the choice). The logo isn't a NIGHTCLUB logo it's a logo for an EVENT at the club, hence it won't ever be on the "doors" as you suggest. Its orientation is perfect for use on vinyl banners. Thanks for the suggestion tho. :)

[mac.FINN]

I don't know exactly what it is, but I don't really like it. I understand the concept and I think the idea is great, but there's something about the execution that needs work.

I will say this I'm glad you didn't just do lips with a finger over them.

But it's not "entirely" based on the "naughty" theme (the zipper suggests an allusion to the term "zip it", meaning shut up).

To me, the logo implies the opposite. I guess it's because the zipper is obviously unzipping, instead of zipping up.

Anyway, it's good work, but to me it looks... boring. I think it would look better as a whole Identity: like business cards and letterheads that are unzipping, and you could definately do something along the same lines for the actual storefront of the club.

[mac.FINN]

well after reading the last post... my suggestions don't really fit.

[Alex Traska]

like business cards and letterheads that are unzipping

yes, this is definitely something i've already suggested to the client re: the flyer and poster designs for the event. Using actual photographs of zips etc. :) nice one