Variable Data Postcard

[CamarotaDesign]

Another one of those postcards for HVAC companies. This would be a variable Data. The company has two Locations, Rocklin and San Ramon, so That would change, and then so would "current resident" which would change to each person's name based on the mailing list data. Im still working on tightening the perspective and overall cleaning up , but any thoughts?


http://marketingexpertsinc.net/tonydemo/comingsoonpreview.gif

[patkennedy78]

The concept works well, so do the colors, and the snowflakes are unique and well done. But you don't have me sold on the type. I find it hard to read. I don't think it's just the font that makes it hard to read, I think it's a combination of the angle, the leading, and the black lines in between.

I'd defiantly reduce the thickness of the black lines. I'd also keep the type the same color, or have "Cold Weather Coming Soon" in blue and the rest in black.

The bottom of the sign is also bothering me; I think it's too thick. And I know this isn't supposed to be photorealistic, but your light source is on the top, so the bottom of your sign should be a shadow, a dark color. It's white now, and I think the negative space it creates is distracting.

Do you know the logistics of how the mail list works? Will the program be able to place the residents name in that font with that angle? This could be a major glitch if the design can't accommodate the mailing list program.

[balou]

I agree with what pat said. The other thing that bothers me is that the spotlight would be from the ground up. But even if you do keep it from the top corner looking down - the extension under the sign needs to be adjusted - angle looks out of alignment with the top part.

[CamarotaDesign]

Thanks for the feedback Pat, I agree with you about pretty much everything. I'm going to be reworking this thing. I want to show another version, this is much more simple, and I think works better. I'll be incorporating your feedback into the next design soon.


As far as the mailing list, I was told that as long as the text stays in font format, it will be fine. But I didnt ask about doing perspective type thing. I just emailed the printer to make sure, so waiting to hear back on that. That would definately suck if It couldnt have the perspective effect.


http://www.marketingexpertsinc.net/tonydemo/comingsoonpreview2.gif



The concept works well, so do the colors, and the snowflakes are unique and well done. But you don't have me sold on the type. I find it hard to read. I don't think it's just the font that makes it hard to read, I think it's a combination of the angle, the leading, and the black lines in between.

I'd defiantly reduce the thickness of the black lines. I'd also keep the type the same color, or have "Cold Weather Coming Soon" in blue and the rest in black.

The bottom of the sign is also bothering me; I think it's too thick. And I know this isn't supposed to be photorealistic, but your light source is on the top, so the bottom of your sign should be a shadow, a dark color. It's white now, and I think the negative space it creates is distracting.

Do you know the logistics of how the mail list works? Will the program be able to place the residents name in that font with that angle? This could be a major glitch if the design can't accommodate the mailing list program.

[CamarotaDesign]

just saw that out of perspective, and thinking the same thing about the spotlight too. Maybe I should ditch the spotlight thing and go with a simpler design.

I agree with what pat said. The other thing that bothers me is that the spotlight would be from the ground up. But even if you do keep it from the top corner looking down - the extension under the sign needs to be adjusted - angle looks out of alignment with the top part.

[balou]

I like the spotlight effect on the top one. Maybe start it on bottom left and up towards right?

[patkennedy78]

I'm glad I could help you out. If the mailing service can't do the angle here is a thought, make it a horizontal postcard. Then you could have 2 or 3 lines of text instead of 5. Your angle could come from 1 point perspective, like your standing right infront of the sign looking up at it. Then you'd see the bottom also. I'm looking forward to seeing the updates.

[CamarotaDesign]

Here's pretty close to the finished Product. Im trying to do something better with the type at the bottom, thoughts anyone?


http://www.marketingexpertsinc.net/tonydemo/comingsoonnew.gif

[dark magus]

Maybe try it with the bottom text not skewed.

[balou]

A definite improvement! What if you straightened out the text under the sign? It really doesn't need to angle once it's off the sign and would be easier to read. I'd also change the "spotlight" to be white at the bottom with the blue at top. And the text in the sign should be centered rather than having everything creep to the right. Fun to see the progression on this.

[CamarotaDesign]

I think youre both right about straightening out the text under it, And centering the sign then I can throw in the non-prespective company logo on the front too. I'll try that.

It's definately improving but still amatuerish... It hard to produce great design everytime while uggling 4 unique projects at once and meeting daily deadlines for template jobs. I promise I'll post some of my good stuff worthy of this forum soon. But right now I need feedback on the junk ;)

For what its worth though, it actually looks way better printed out than it does on the screen which is nice considering its usually the other way around.