Hope 2 Offer Identity

[Mynock]

This is an identity we're doing for a local christian church. It's Hope 2 Offer (H2O). It's kind of this movement they are starting within the church offer hope. It's a group that is going to be helping others. I told them to right down some information so this is what she jubbled down as ideas with me to go with.

water, droplets, fountain, ripple effect - one touches many, cross reflection, streams, contemporary look not cold, refreshing, play with light, movement - not still, overflowing, vision for god's work, we have the hope to offer, joy that comes from being filled (living water) christ, flow, pour out, course through us.

I need you help me pick one of each to have a total of 3 black and white comps for them to choose from. Let me know what you think.

http://img174.imageshack.us/img174/8751/h2o15lj.gif (http://imageshack.us/)

http://img265.imageshack.us/img265/4338/h2o23mo.gif (http://imageshack.us/)

http://img265.imageshack.us/img265/366/h2o39du.gif (http://imageshack.us/)

[reuber1]

The direction in 1 series seems best.

The look of 2 is cool, but I think it loses it's H20 droplet effect. It looks like an alarm sounding off instead. Again, though, I like that look. Maybe keep that one in que just in case it might work for something else. ;)

The ones in 3 I get the impression that the H is actually two "t"s side by side. Kinda hard to read.

I like 1A the best so far, maybe even more so if the bottom was flattened.

[Red Kittie Kat]

I really like 1A

[Eraser Nubbin]

I am leaning towards 1A as well...
It seems to need a bit more of a churchee feel to it... maybe it's the font, or maybe you could achieve that with colours, burgundy or something once you get to that stage.
I like where you were going with the 'H' in 3 but I don't think that it is quite there.

[Mynock]

I need to pick one from each. So one #1, one #2, and one #3 so I can present those three totally different ideas to the client.

[mac.FINN]

1A, 2B, 3A.

But if I had to pick just one, it'd be 1A. It's the most interesting (not necessarily churchy, like Eraser said, but so what).
The second series has potential, but isn't there yet; maybe have the ripples going off in perspective, not just straight up and down.
The third series is just confusing. I get what you were aiming for, but it's just too hard to read. B and C look like the 2 is out front so I read 2lto.

[reuber1]

1A, 2B, 3C. The 3C H looks most like an H while still retaining the cross.

[vtwin_gary]

1a - i like the background flowing with the O
2b - a & c look somewhat like smiley faces
3c - the H looks like a H but not i a & b

my$.02

[Red Kittie Kat]

ok 1A, 2A and 3C ...... but 1A being my fav

[shadepics]

I almost like the third set best, like the idea of the cross and h however, at current, its just a bit too much like a cross than a H. Good work though

[danedawg99]

1A, 2B, 3C. The 3C H looks most like an H while still retaining the cross.
i agree.

[Mynock]

Do you see anything else in the bottom 3?

[SnowAngel]

For me, the white outline on the '2' in 3B segregates the '2' just a bit.....just enough to interrupt the cohesion. 3C is reading 'ITO'....which takes just a tick longer to figure out what it says instead of jumping 'H2O'.

I really like the very first one. Brilliant.

me two cents. :D

[HUNT]

I see "HO 2" at first glance. I'm just sayin.

[Mynock]

I see "HO 2" at first glance. I'm just sayin.In which one(s)?

[mac.FINN]

Anyone else see the face in this one?

http://img62.imageshack.us/img62/1065/1a8vj.gif

[Mynock]

Nice catch mac, I didn't see it. Again can you see anything in the bottom three (3A, 3B, 3C)? The face wasn't intentional.

[balou]

I like 1A and 3C. Would love to see 1A with the H from 3C but with the vertical line on left part of H connected to the cross. The cross is still visible but would see the H first I think.

[amelia]

There is something representational happening with the two circles from the "o" and the top ring of the "2" (the two often looks like a "9" BTW). The most immediate reading is heads, with proportions perhaps mother and child, with cross in background. It seems as though the distortion applied to the type to make the representation readable, if this is what you are doing, makes the type illegible.

[max_nhk]

I'll suggest a fourth logo if you got the time.

Something with a classic touch, probably using serif font. I just find the current ones very much commercial.

[distruktor]

I like 1a but am not sure if all these in section 1 look a little too 'water company' i'd try and get a bit more church back in there.

2b is my fav from that section as it has ripples top and bottom which is more realistic

to be honest i like 3 the best its not quite there yet but it has the whole church thing going on which i think the first two concepts are missing.

[G-Man79]

1A strikes me as a solid start. It is missing something that communicates hope and/or church. Try some more brainstorming and see what you might be able to add on to what've you got.

[panzer]

1A it has the wave effect lol true tho

[Mynock]

Here's an update.
http://img124.imageshack.us/img124/699/h2o1ayj8.gif

http://img62.imageshack.us/img62/2182/h2o3aij0.gif

[tZ]

I'm not seeing the communication to be honest.

Yes yes… not all logos must communicate and what not but, I think this one should.

I do think it is aesthetically interesting but want to see something to me that says hope to offer. This says nothing about hope or offering.

The first thing that comes to mind when I think of offering and hope is the picture of a hand holding something that is conceptual of the meaning of hope.

I would rethink this but first write down a list of things of things that could mean hope and others that could mean offer. Then from there to to merge the two to create something unique and memorable.

[Mynock]

Do you see anything else in the bottom 3?http://img445.imageshack.us/img445/3090/h2ooont3.gif (http://imageshack.us)
Do you see it now?

[Mynock]

Anyone?

[cornfed]

I get what you are trying to do with the crosses. If they weren't from a head on perspective, then you could control the shadows that the two crosses make and have the shadow form the "H". It could be clearly crosses on the top with the shadows and then you could play with the angle of the light until it forms the "H". I'm not sure if I'm being very clear.

[Spectrix]

The direction in 1 series seems best.

The look of 2 is cool, but I think it loses it's H20 droplet effect. It looks like an alarm sounding off instead. Again, though, I like that look. Maybe keep that one in que just in case it might work for something else. ;)

The ones in 3 I get the impression that the H is actually two "t"s side by side. Kinda hard to read.

I like 1A the best so far, maybe even more so if the bottom was flattened.

I couldn't agree more. ;)

[Mynock]

The "2" is kinda a fish in the bottom ones.

[1ooScreamingTrees]

Assuming that it's probably supposed to be a jesus fish like the symbol you see on the backs of cars...


a) no one rotates a logo physically OR mentally to see if there are any hidden symbols within in. not even designers...unless they are extremely bored.

b) even after this logo was rotated, i did not see the fish until it was mentioned. and once it was mentioned, it still took me a second to make sure I was looking at what was intended to be a fish.

[Mynock]

Of course of the three I gave (1A, 2B, and 3C) they chose the one that had ripples that one could say resemble "swooshes" (2B). I hate people. Why can't they have good taste. I have to do some other versions for them.

[Mynock]

As an update this is where we're heading with this.
http://img128.imageshack.us/img128/856/h2oov5.gif (http://imageshack.us)
They're ripples not swooshes. :( Why couldn't've they picked one or three in the series. Oh well.

[Bear]

what about bringing in the whole offer/hope side of things alittle more, an extended/cupped hand(s) catching a droplet for example. I'm kinda losing the whole meaning of what the H20 thing is about and it is starting to look far more like a water product.

the hand and droplet also have the religious connotations without having to use the default cross signifier

sorry to stick an oar in so late...

[Ieatsox]

I really like these ones. They are bold and staright to the point

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[url="http://imageshack.us/"] (http://imageshack.us/)



http://img265.imageshack.us/img265/366/h2o39du.gif (http://imageshack.us/)

[MD]

Of you originals I really liked the idea of somehow incorporating the cross into the H, with a little time I think you could have really made it work. Maybe you could find a way to work it into the new batch of revisions.

Of you latest revisions I would have to say 2I. It has more of a water ripple feel to it rather than a swooshy late 90's corporate look. Play around with a few differnet fonts, maybe something with softer edges.

BTW the Jesus fish 2 was a bit of a stretch ... ;)

[Bear]

ok, i realise my comment wasn't very constructive so in regards to the chosen direction, i agree with MD about 2I in terms of the one that most looks like ripples, but i think it would be good to strengthen the typeface and work with a little bit of displacement on the letters themselves. The ripples are quite solid and harsh, and water is fluid.

My interpretation of the intent of the initiative is to have an impact on the surrounding environment/community of the church, and it would be nice to reflect this in the way the water interacts with the surrounding elements. Maybe print off just the type and submerse it in the sink and photograph some shots with droplets over the O to get a feel for real water ripples

You want to avoid it looking like sound waves/aftershock/radio waves maybe

[Mynock]

Thanks, for all the comments. I find it fun to see how a logo progresses so I'd thought I'd show you how this one is.