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Click to See Complete Forum and Search --> : Airline media planning is backwards.


Ned
07-19-2006, 09:53 PM
According to this article (http://www.miami.com/mld/miamiherald/business/15052649.htm) in the Miami Herald, airlines are planning to sell advertising space on air-sickness bags, and to start charging for pillows and blankets.

Is it just me, or is this COMPLETELY backwards?

First point, how often do you grab for an air-sickness bag when you fly, and when you do, would you respond to the advertisement on the bag after you've vomitted in it?

Second point, why are they causing strife by charging paying customers for pillows and blankets, when they could be letting advertisers foot the bill there, and at the same time allowing a REAL opportunity for the advertisers to reach an open-minded market, rather than on puke bags?

Aye-yi-yi, some people just make me shake my head...