cant find a good font

[cmichaud]

having a tough time finding a good font that goes with this ad. any suggestions?

http://img273.imageshack.us/img273/3886/boyxn9.jpg (http://imageshack.us)

[Logo-Mechanix]

When I have trouble finding a font to be used in a logo or something where I only need a title or a name of a company I create my own. I can't view you attachment due to the firewall here at work so it's hard for me to know if you are looking for a single line of text or a whole paragraph.

[steve-o]

Maybe you need to be more methodical with your approach to choosing a font? Start at an abstract level.

What is the ad trying to communicate? What emotions is the ad trying to evoke?

Then think about lines and shapes that help communicate this. For instance what would thin curvey lines communicate? What would thick straight lines communicate etc. etc.

Once you've figured this out, go find a font that contains these.

It may also help to look at some similar ads for other organizations.

Please someone tell me if I'm completely off base on this one.

[cmichaud]

i hear ya. i think the font layout here is killing it too. i am changing them to one lines. i will think on "font feels"

[cmichaud]

revision number 2

http://img154.imageshack.us/img154/5978/boynr3.jpg (http://imageshack.us)

[1ooScreamingTrees]

1st one was much better. The "quality time" being emphasized by being the only white text helped communicate the goal of the program much more clearly. This 2nd revision is much too distracting.

All of the white text competes with one and other because the contast is so intense. "Kisses" "plain ol mom" "on family vacation" - I see what you are trying to do by isolating these elements, but it is not working to the benefit of the message.

The next major problem exists with the alignment of the type at the bottom. How is it aligned in relation to the piece? I understand breaking the grid - but that can only be done when it benefits the message. Currently, the bottom of the grey box is cutting the bottom quarter of the 2nd line of text, and that hinders readability - plus the "we are here" is on top of the body copy, rather than below it.

The 1st version still needs some work - try moving "QUALITY" over, so it is not tangent with the dark image. Moving it slightly (a few pixels - not too far or it will look awkward) to the right will provide it with some needed space.

Why is the "We're Here" flush with the bottom of the image? It seems like an aesthetic choice, which can be fine, but I don't think it belongs in this image. Try aligning it with the bottom of the logo's type: "the new face of 4h." The piece will look much cleaner.

I would also suggest cropping your background image less - and allow all of the main text to fall within its borders. The division that is occuring between the "At"s and the background is rather awkward.

All in all - I like this idea...did you come up with it, or was a marketing team involved?

[cmichaud]

humm. then what do you suggest with the text. if i break the lines it is harder to read.


maybe i can have the we are here breaking the grid and move down the other text box?

[cornfed]

You could put the logo on the little boys butt and run that paragraph of type across the whole bottom part of the ad, thus reducing the amount of lines it takes up. I would use a font like texas hero or something like that for the "at...." lines. You have together misspelled in the body copy.

[1ooScreamingTrees]

I know you're asking for typography help...but right now I'm going through one of those self-hating phases where I'm knee deep in the elements of typographic style, thinking with type, looking closer 4, and many other books - trying to find my personal typographic jesus...

Which I'm pretty sure is the letter "S" sporting a beard, but I'm not quite sure yet.

[rickself]

10,000 channels and nothin on tv

So many fonts makes it hard to choose form what's out there. A good type book, maybe at the library, would give ideas "on paper".

[cmichaud]

not a bad idea. thanks. any suggestions on my type layout in the above

[tZ]

have you considered isolating the text like this to create some consitency?


at 5 they start rubbing off your kisses.

at 8 they trade in momy for plain old mom.

at 15 they want to take their girlfriend on family vacations.

at 18 they say "I'll see ya when I see ya".

Want help sqeezing in some quality time?

4-H- we're here.

I think that read much nicer. The "bold" is just meant to be an identifer for emphasis or contrast not nesecarly making the font actually bold.

I think also part of the promblem is I'm not seeing the layout in thye works- spread. When you design an ad you need to take into consideration everything that will within the composition whether or not you have control of it. So by actually looking at how this will sit in spread might help also- placement, etc.

[cornfed]

I think you should shorten those sentences.

At 5 they're rubbing off your kisses.
At 8 it's mom instead of mommy.
At 15 family vacations include friendly tagalongs.
At 18 they'll see ya when they see ya.

I think you should drop the girlfriend thing and make it friends - 4-H is for girls too. I agree with tZ on the type treatment.

[cmichaud]

good call.....! much better.

[1ooScreamingTrees]

At 15 family vacations include friendly tagalongs.

That's not exactly a staple of "being 15" and could cause a few raised eyebrows.

The image in this design is of a boy. Just because the text reads "girlfriend" does not alienate the female audience anymore than not including an image of a girl does.

Stick with the original text IMO - it makes much more sense.

[cmichaud]

yea. i like gf. it doesnt take too much thinking. i will play with the text and see what looks best.

[cmichaud]

trial 3. i took some suggestions. what ya think?

http://img363.imageshack.us/img363/7136/boyba8.jpg (http://imageshack.us)

[cmichaud]

[img=http://img363.imageshack.us/img363/7136/boyba8.jpg] (http://imageshack.us/)

[cmichaud]

and the frustration continues. try this

http://img363.imageshack.us/my.php?image=boyba8.jpg

[rickself]

use the image that starts with ....and ends with

[eon.]

I think the placement of the text and the general layout looks much better. However, I personally find the font a bit difficult to read. The ages are easy enough but the sentences are a bit hard to make out, I'm not sure if it's because the image is small and maybe enlarging the image will make it easier to read, but my first impression was that those sentences were darn near illegible.

[urstwile]

http://img207.imageshack.us/img207/7451/ilfornoad2xc2.jpg