logo

[jor133d]

I posted a similar logo a while back and got some not very good feedback on them. I have been trying to work out something I was satisified with and this is the best I can come up with... What one do you like? How can I improve?

The website is called I Shoot Shotgun.com and it is going to be a website for trap/skeet/sporting clays shooters and clubs. I just don't want the basic clay target flying like every other club and company! I want something fresh and unique.


Logo 1:
http://www.destreedesign.com/try1.gif

Logo 2:
http://www.destreedesign.com/try2.gif

Logo 3:
http://www.destreedesign.com/try3.gif


Thanks
Jordan

[urstwile]

Okay, I see absolutely no difference in the three versions. Am I missing something?

The one version you have up looks pretty good. Do you have a link to the earlier version?

[jor133d]

there is not much difference but the arm on the first two (trying to see if one pronouces the i of ishootshotgun.com more) and the white i in the last one.

This is my old tries...
http://www.destreedesign.com/logo.gif

[urstwile]

Okay, are you playing tricks on me? For some reason, the first time I looked they all looked identical. Then again, sometimes I'm just lame that way. :rolleyes:

I like the first and second one. To me, the i in the 3rd one is unnecessary, I'm having no trouble reading it as an i with just the figure without the i in it.

Have you looked at this in black and white? It may be a broken record, but that's always the best place to start.

[cj2a]

I like what is started here, and there are some avenues you might try.

These suggestions are free, so take them for what they are worth...I like the second one with some additions:

A small half-circle under/overlapping the "pump" part of the shotgun to create the stylized 2nd hand to finish out the shooting position. Aiming the shotgun at a slight angle up, so it isn't horizontal, as a shooter would be following the skeet, and finally, possibly, a clay pigeon disk shape over the type. Maybe even with a small dotted line from shotgun to disk. This might end up too literal, and things may be fine with the hand and the angle revisions. Or not. That's just what hit me while looking at it.

[tZ]

People don't hold shotguns with one hand.

[jor133d]

I know.. it's a logo though not an illustration... so i figured it didn't have to be perfect

[cjoe]

i like the first one of the "old tries" better.

[Mike Stone]

People don't hold shotguns with one hand.

If someone is really, REALLY badass, they could hold a shotgun with one hand.

[*the girl* ryan]

btw, i shoot shotgun is horrible grammar

[nikklemomo]

I like your old tries' color, and that will be great if you combine green and orange together in one logo. A picture in my head: green "i" changes into italic type " i " , express the motion that taking aim at an object , and the aimed object which is flying could be an orange pigeon or a flying saucer.:D

[*the girl* ryan]

maybe forcing the 'i' into being a person isnt working... did you try sketching any other ideas? just seems sooo forced

[DreDre05]

Try ditching the logo and go with some "creative fonting"<---i made that up myself.

[tZ]

^ ditto to dredre05 and *the girl* ryan

It may seem ingenious to you but, compositionally and conceptually its not working very well.

[cornfed]

Did you by any chance try something more subtle like working the site into the o's or something to suggest shooting but not be such an obvious graphic? I don't mean that offensively, I just think there are a lot of opportunities with this logo that haven't hit you yet or that remain unexplored.

[AlexNJ210]

i have an idea for the "i" in your logo. Think of the stem of the i as an arial view of a shooter and the dot of the i as a clay. Then add a swoosh to the dot to imply motion and add to the graphics overall intesity and vibrance.

That'll be $200 :)

[typographics]

Then add a swoosh to the dot to imply motion and add to the graphics overall intesity and vibrance.

That'll be $200 :)
but then we would have to find you $300 for suggesting the use of a "swoosh". so you would owe the poster $100. :)

[AlexNJ210]

in this instance the swoosh suggestion is contratry to the GDF's distinction of "purposeless, entirely aesthetic, swooshes" because it has an actual purpose and relevance to the piece.....so there :)

[logomantis]

As far as text is concerned, there is one rule that I've learned from my typography teacher and truly believe in to this day is, do not mix san serif type and serif type together. They cause to much friction and throw off balance to easily. Your (I) looks like rounded san serif maybe as basic as arial, which is fine, but with a hard edged serif just does not flow. Good concept though.

[tZ]

logomantis wrote:
do not mix san serif type and serif type together. They cause to much friction and throw off balance to easily.

???

largest form of structural contrast.

If anything this is something you want to do so you can avoid a conflicting design.

If you want a concordant design then it is generally better to go with one face and different contrast(s) of that structure. However, if you are mixing typfaces then you need to contrast not to end up at a conflicting design.

Thats why I find this staement inaccurate and would have to disagree.

[logomantis]

Can you show me some professional and successful (culture popular) examples? I'm just interested to see how they made them work.

[typographics]

As far as text is concerned, there is one rule that I've learned from my typography teacher and truly believe in to this day is, do not mix san serif type and serif type together.
wow, im with tZ on this one...

no offense, but your typography teacher apparently has never opened a book on typography before. you should definitely rethink your position on this particular design philosophy. just look at any typography book, and you will quickly notice your mistake.

[Neballer]

People don't hold shotguns with one hand.
Earl D. Parker did.

http://img118.imageshack.us/img118/3351/parkerearldng8.gif

[tZ]

lol

[Samakimoto Graphics]

Gun-metal grey.

I also like your first try in the old posts.

Ha,ha... Ryan; right about the bad grammar, but I doubt that's the point.

[CamarotaDesign]

[QUOTE=logomantis]As far as text is concerned, there is one rule that I've learned from my typography teacher and truly believe in to this day is, do not mix san serif type and serif type together. /QUOTE]

I gotta disagree with your typography teacher. I and I'm thinking most other designers as well were taught in typography class that a good way to create impacting type combos is to combine serifs and sans serifs. Infact, we were taught that mixing two sans serif is not reccomended and hard to pull off because most sans serifs do not contrast well.

Theres a lot of serif and sans serif typefaces that are designed to work together such as perpetua and gill sans, both designed by eric gill. Also, lubalin (a slab serif egyption) and avant garde. (geometric modern) both designed by herb lubalin. I would have to say, though I'm not sure, that many type designers created a serif and sans serif typface with the intention that they could be used together.

[logomantis]

Just so we are all on the same page. When I said mixing serif and san serif fonts was a rule I live by, the statement was in regards to the logo. Since the topic of this thread was critiquing a logo. Yes, Ive used the combination of both in many layouts, via adds, billboards, posters, etc.. My philosophy was in regards to logos only. If you take some time and do some searches, you will see that it is very hard to find major logos where they have combined both. Not saying that there are none out there, just very few, and fewer that work well. But that's what is great about our field, everybody has their own style and rules, making us individualy valuable.

[nineninefour]

"I shoot shotgun" is perfect grammar if you're a redneck.

"Well shoot, I sawr that ther bunny when i wers spittin my tebackie. Boy, I tell you what, I went intuh that ther tule shed an illbedamned, sonboy, cuz when i shoot shotgun, dems bunnies meet dere makers."

And if anyone caught it, there was no need for me to misspell tool because it's phoenetically the same. Give me a break. I was in a good old fashioned alabama marry-my-sister style role-playing groove.

[CamarotaDesign]

^ yeah, I thought it fit nicely considering the audience and people who would find a shotgun appealing.

logomantis -That makes more sense, but I still think that combining serifs and sans serif for logos works well in many applications. Granted, I cant think of many big brands that mix them, but heres a few I found really fast that work ok.

http://www.brandsoftheworld.com/brands/0004/0856/brand.gif

http://www.brandsoftheworld.com/brands/0014/2203/brand.gif

http://www.brandsoftheworld.com/brands/0013/6753/brand.gif

[jor133d]

btw, i shoot shotgun is horrible grammar

domain names are slim pickings... and proper english and shotgun shooting don't mix that well :)

[urstwile]

[QUOTE=logomantis]Theres a lot of serif and sans serif typefaces that are designed to work together such as perpetua and gill sans, both designed by eric gill. Also, lubalin (a slab serif egyption) and avant garde. (geometric modern) both designed by herb lubalin. I would have to say, though I'm not sure, that many type designers created a serif and sans serif typface with the intention that they could be used together.

Wow. I'm in awe of your typographic history knowledge. I thought I was the only one who knew that! :)

[CamarotaDesign]

thanks urst! Im still learning though, currently in the middle of Robert Bringhurst's The Elements of Typographic Style

Do you have any good font layout books? I'm looking primarily for stuff that deals with using proportional formulas and grids, such as the golden section on designing a page layout. Im planning a big splurge on Amazon next paycheck :)