Click to See Complete Forum and Search --> : Client presentation: best way to print a hardcopy
08-31-2006, 06:01 PM
What do you guys do when you meet with a client and try to show them a really nice first draft?
We showed up with a laptop and an Adobe document. The client complained that it's hard to see. Later, he suggested that we have a printed copy to show them next time. Everything's cool - they loved the design and stuff - but I need to know how to fix it for next time.
I have a deskjet printer at home. I didn't think I'd need a really, really nice printer. What do you guys think?
08-31-2006, 06:04 PM
Sometimes local print shops and the like will have laser printers and will run off some for a small fee.
08-31-2006, 06:37 PM
So it's basically a color laser printer deal?
08-31-2006, 06:52 PM
08-31-2006, 06:59 PM
I like your quote, Jackimalyn.
08-31-2006, 07:01 PM
Wayne's World, right?
08-31-2006, 07:02 PM
lol yup :)
08-31-2006, 07:11 PM
Take those pdf to your local printer and have them print them.
Yes, get it digitally printed on stock similar they are considering using (if it is a print job).
Mounting the artwork is a bit more time consuming, but can look very swish. If you are doing packaging, always do a mock-up!
09-01-2006, 12:23 PM
You can either get a laser printer or just take it to your local Kinkos or print shop for a quick run. It ususally isn't more than $2-4 for an 11x17in.
09-02-2006, 01:32 AM
Another cool thing to do for a presentation, if you're presenting ads that might run in a magazine, is to go out and buy a couple of magazines you'd envision seeing the work being placed in, and mock the ad up in the actual magazine, so they can see how it works in the context of other advertising within the magazine.
We typically do this at the agency where I work when we're trying to sell a new campaign.
I agree, though, unless you want to buy a laser printer, Kinko's for lasers.
09-02-2006, 02:08 AM
That's a really good idea. Then maybe you could photoshop the ad into a picture of a billboard, so they could see how it would look on a billboard.
09-02-2006, 02:26 AM
We do that too. :) Or bus sides, etc. Just something to put the campaign in the context of the media placement. Believe me, it makes a huge impact for the presentation when they can envision how it will look when it's actually running.
09-02-2006, 02:29 AM
The more I try to stay out of design and in copywriting, the more I get seduced by the creative potential of design. It's stuff like this that really make me want to switch. As it is, I don't want to be known as a copywriter/designer because it can be kinda bad for your career. I'll have to settle for being a copywriter with a "background" in design. :)
You guys rock. I wish I would have known how cool this forum was a long time ago.
09-02-2006, 02:31 AM
The important thing is that you know how cool we are NOW. :D
09-02-2006, 03:05 AM
LOL!! Yeah. True. :)
Oh yeah mock ups are essential. Things on the back of buses, you really have to consider that important infomation isn't getting lost becuase of stuff like license plates, lights, "school bus" signage etc.
I've seen buses that have had the "school but" bit right in the middle of the person's face so you couldn't really tell who the celebrity was. That's just bad design.
If you're doing photographic stuff, then a decent inkjet printer with some high quality paper can never go amiss. They do better jobs than most lasers at photographic images.