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09-07-2006, 02:31 PM
I don't know if there are any hard and fast typography rules on the usage of "and" or "&" in body copy or in headlines/taglines. Aside from simply being consistant, what guidelines do you follow when using either the word "and", or the ampersand glyph?
09-07-2006, 03:11 PM
In body copy I'd spell it out & in Headlines or taglines it's your choice.
< yes I did that on purpose >
I guess it depends on what style your going for, document space, and visual space.
What patkennedy said...headlines when I need the space, but not in body copy. I have a client that insists on using the ampersand in body copy and it just looks wrong...IMO.
I think the only time you really shouldn't use the ampersand would be in a straight up journalistic context (newspaper headline) or in any paragraph of copy. Pretty much any other context would be a matter of personal preference, aesthetics or space constrictions. But definitely be consistent!
09-08-2006, 03:33 PM
Sounds good. Pretty much what I expected people to say. Thank you for the comments.