Click to See Complete Forum and Search --> : Exile Logo, Critique Please
gbrown
10-05-2006, 07:53 PM
http://i5.photobucket.com/albums/y171/347stroker/exile.jpg
What do you guys think?
Craig B
10-05-2006, 07:58 PM
What is this for?
By itself we can't critique it without knowing who the company is? what do they do? who's their target market? That sort of thing.
After you procide that we can provide an actual critique.
Exodus
10-05-2006, 08:01 PM
^^^Ditto.
gbrown
10-05-2006, 08:04 PM
What is this for?
By itself we can't critique it without knowing who the company is? what do they do? who's their target market? That sort of thing.
After you procide that we can provide an actual critique.
Sorry about that, as for all the info, this is purely a FAKE company. As for what this company could be will call it for a design firm. I guess this company would try to target a younger upstart companies, probably companies that are started by people fresh out of college. Hope that helps.
I don't like #1-6
Yuk. Copperplate. Yawn. Helvetica
If this is a fake company that you have no idea what it does ... how can you "design" an identity for it? Looks like you are just making "pretty" pictures.
A few things to point out.
#1. Your strongest one - but not strong enough to keep or improve upon.
#2 Why is the person so small? I think it gives off negitive connotations about the corporation being bigger and more important the the customer? employee?
#3 Your person does not jive well with copperplate, it seems tacked in and out of place.
#4 A giant x? I think the marketing plan making everything "EXTREME" has passed us by.
#5 I see you found the reflect tool. Good for you.
#6. Yawn. Boring. I thought this was supposed target younger upstarts?
DesignerScott
10-05-2006, 08:37 PM
oooh! Fake logos don't fly so well 'round here.
You'll find it's better practice anyway to start with a company, vision, focus... and then create a logo around that idea.
KingVance
10-05-2006, 08:41 PM
I don't like #1-6
Yuk. Copperplate. Yawn. Helvetica
If this is a fake company that you have no idea what it does ... how can you "design" an identity for it? Looks like you are just making "pretty" pictures.
A few things to point out.
#1. Your strongest one - but not strong enough to keep or improve upon.
#2 Why is the person so small? I think it gives off negitive connotations about the corporation being bigger and more important the the customer? employee?
#3 Your person does not jive well with copperplate, it seems tacked in and out of place.
#4 A giant x? I think the marketing plan making everything "EXTREME" has passed us by.
#5 I see you found the reflect tool. Good for you.
#6. Yawn. Boring. I thought this was supposed target younger upstarts?
wow dude...thats kinda harsh
patkennedy78
10-05-2006, 08:44 PM
1,2,3, & 6: I don't understand the relationship of the font and the 'old wooden toy person' image in those examples. I understand the 'person in exile' feeling you could convey, but I don't think it is executed well. Be careful of the "i" image looking like a phallus.
4 & 5 : Nothing too striking there. Keep playing with the type.
In General: Concept is King, figure out what this company does, who thier market is , why they are different, what their personality is. Why are they called exile? It's a very strong word with an implied negative meaning. It's very important to define this before you start.
Food for thought.
patkennedy78
10-05-2006, 08:51 PM
wow dude...thats kinda harsh
I agree, kinda harsh, but all true. These are questions / issues any good teacher or art director would ask and point out.
Some 2nd thoughts:
Yes #1 is closest to being a 'unique identifying mark of the business" or logo :)
Yeah, the "X" thing is played out. My first thought was xXx movie with the Rock. Anything labeled as extreme or has that implied feeling most likely isn't.
Copperplate is EVERYWHERE. Hit up dafont.com or dig deeper into your font list.
In General: Concept is King, figure out what this company does, who thier market is , why they are different, what their personality is. Why are they called exile? It's a very strong word with an implied negative meaning. It's very important to define this before you start.
I couldn't have said it better myself. My critique was a bit on the harsh side but I did not want to come off like any of the concepts could be saved.
budafist
10-05-2006, 09:08 PM
I don't like them either. I think you need to sit down with a pen and paper and draw up some good concepts before you transfer them onto computer. It looks to me like you're just moving text and images around on the screen and stopping when you think you've got something that looks good.
Samakimoto Graphics
10-06-2006, 05:44 AM
Why Exile?
Why not Exel a play on Excel.
It needs to be positive considering you are targeting upstarts.
budafist
10-06-2006, 07:48 AM
Maybe because young people fresh out of college that can't find a job for about a year decide to start up a new company by themselves is the target. These people are the employment exiles?
People might not like you to point out this fact though...
resdog
10-06-2006, 01:04 PM
Maybe it's the name, but logo #5 looks like it belongs on a perfume/cologne bottle.
Rickster
10-10-2006, 03:09 PM
Like 1 and 2, nr. 3,4 and 5 isn't the right font, to sharp and classic..
nr. 6 is to much out of balance
If I was you I would use nr 1 and make the person (i) a little smaller
Rickster
10-10-2006, 03:14 PM
sorry didn't saw the perfume before my post before..
Allright again: ;)
For a bottle I prefer more a classic font (3,4,5)
the one that I prefer is nr. 5, because 3 and 4 are for my to much out of balance and realy like the hazardous 'E' turn around on a classic letter ;)
cornfed
10-10-2006, 03:35 PM
I didn't find your reply harsh at all. Blunt, yes but not harsh. I like MD's style of critiquing because there is no room for misinterpretation.
That being said, these aren't really jiving that well with me either. I think you definitely want to stay away from #6 cause it looks like you're trying to use the FedEx arrow. I think the stroke of genius in the arrow is really only good once. Everyone after that looks like a copycat to me. I think you should go check out some other fonts, too. There are a ton of them out there that could be better applied here to get your point across! You could get a lot of them for free, too! Keep practicing and I'm sure you'll come up with something that you're much happier with!!
gbrown
10-11-2006, 02:21 AM
I don't find what you guys have said harsh at all. I think that if it looks like crap, smells like crap and tastes like crap then it possibly is crap. And that is exactly what these exile logos are. And i do need to do what you guys have said and that is to get a sketch pad out and start drawing. Hopefully i'll come up with something better. Thanks for all your comments.
ecsyle
10-11-2006, 02:25 AM
That is not my logo!
I write exile / ecsyle.
I will battle you for the f-ing spelling if that is what it takes :P
If the little man in the logo is an exile, why is he so close to all of the letters?
It's been said before, but concept is king.