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Misslive
10-06-2006, 03:00 PM
Anybody have a great combo of 2 sans serifs for a brochure?
I'm looking for a very clean look with a serious appeal and a touch of modernism!
I was thinking :
- Sub titles NewsGotMed, 13pt (I know! I dare use an odd font size)
- text Swiss712 LtCn Bt, 10pt but at 90% vertical scale (it's a little to strong and 100%, it overshadows). It looks alright, however it just isn't perfect enough!
I also have to keep everything in a 3,5" pannel (3" width text box); so it can't be too big.
Oye! the joys of formatting!
urstwile
10-07-2006, 03:56 AM
How much body text do you have? To be honest, I'm not crazy about the idea of condensing an already condensed font to begin with, and for body copy, if it's a lot of copy, I think it's going to be hard to read. Or if not hard to read, at least off-putting, making people not want to read it, which is the more important part of that comment.
Must both fonts be sans-serif? Frankly, for one block of body copy, sans-serif is okay, but if it's paragraph after paragraph, I think serif is a better way to go.
Virgo Nightingale
10-07-2006, 05:53 AM
I personally prefer to mix my font types within a piece - like a serif for the header and a sans for the body or vice versa. I think it makes for a better distinction between the two styles. If you're set on the idea of sans for both, perhaps use two fonts within the same family, but in different styles, i.e. Helvetica's medium extended for titling and light condensed for body. That might look more consistent and keep your choice from looking like you meant to use the same font but made a mistake and didn't.
urstwile
10-07-2006, 05:56 AM
^^agree.
Virgo Nightingale
10-07-2006, 06:17 AM
Sub titles NewsGotMed, 13pt (I know! I dare use an odd font size)
lol... Though I'm somewhat obsessive-cumpulsive about the point size I use (I strongly prefer nice round even numbers, especially multiples of 12), the truth is it just doesn't matter. Use the size that works, even if it's 23.62584 points.:D
text Swiss712 LtCn Bt, 10pt but at 90% vertical scale (it's a little to strong and 100%, it overshadows). It looks alright, however it just isn't perfect enough!
I agree with urst on this. If you have to scale a font to make it look the way you want it, then it's probably the wrong font. Try to reserve the scaling for instances where you have to make a block of text fit within a set space. I periodically do Spanish translations of selling guides for a cosmetics company. Since Spanish is much wordier than English and the translated version has to keep the exact same layout as the English, there are times where you have to "coax" a paragraph to fit into the allotted space - if tracking doesn't quite do it, then I'll scale it. Otherwise, I almost never use it.
budafist
10-07-2006, 06:43 AM
I'm not obsessive at all with font pt sizing. I don't even use whole numbers half the time. Especially for busi cards. Whatever works works.
urstwile
10-07-2006, 07:14 AM
Yeah, there's nothing wrong with 13 point type. First of all, let's say you force yourself into using twelve point type all the time. Here's an example of twelve point type in a few different typefaces:
http://img80.imageshack.us/img80/7964/picture2gc4.jpg
The point is that point size doesn't matter, really, since all typefaces are drawn with their own sense of proportion/cap height, etc. So it's the optical size that matters, not the point size.
Virgo Nightingale
10-07-2006, 07:28 AM
I'm officially a font geek. I named all the fonts in that example within 5 seconds. :D
urstwile
10-07-2006, 07:34 AM
LOL, Virgo. :D
My point was to demonstrate that point size doesn't matter. So many typefaces are drawn/created with different cap to x-height proportions, if they have upper and lower case for example. Or if it's an all caps fonts, that's going to look a certain way too.
To judge something by its pointsize is just a wrong use of fonts, IMO.
Font geek to the exponential power times two! boomBLAMO!
budafist
10-07-2006, 10:05 AM
point size doesn't matter.
I'll be sure to tell my bf this :D
urstwile
10-07-2006, 10:04 PM
Teehee. ;)
Red Kittie Kat
10-07-2006, 10:10 PM
point size doesn't matter.
I'll be sure to tell my bf this :D
:eek:
ummmmm ..... well.......... ughhhh...... :p
The_Black_Knight
10-08-2006, 02:33 AM
How the heck does a thread about serif/sans serif fonts get derailed and become risque?
Fascinating.
How the heck does a thread about serif/sans serif fonts get derailed and become risque?
Fascinating.
We in the advertising design field have been far too long taught that "sex sells", and it is difficult for us to stray away from that path. :)
urstwile
10-08-2006, 02:52 AM
True font geeks find fonts sexy. It's a no-brainer. :p
Red Kittie Kat
10-08-2006, 02:59 AM
I think some fonts are very sexy :D
budafist
10-08-2006, 03:19 AM
Same here. Fonts and furniture catalogues make me hot.
The new Comptuer Arts magazine = sexy. It's all on type. *drools* Too bad it's $31NZ I just can't justify paying that much for a magazine, even if it is all on sexy type.
CamarotaDesign
10-08-2006, 03:32 AM
lesseee,
Times New Roman
Century Schoolbook
Myriad
Brush script, something
lucida handwriting or something
Stencil
how far am I off?
I'm officially a font geek. I named all the fonts in that example within 5 seconds. :D
budafist
10-08-2006, 04:10 AM
Times
American Typewriter
Helvetica
Caflisch script
Giddyup
Stencil
Virgo Nightingale
10-08-2006, 04:43 AM
Times
American Typewriter
Helvetica
Caflisch script
Giddyup
Stencil
Budafist wins the prize!
CamarotaDesign
10-08-2006, 04:51 AM
heh, way off. Helvetica? damn, cant believe I didnt recognize that, but I have been drinking.
Congrats Buda!
budafist
10-08-2006, 05:01 AM
Woot! :D What's the prize? Cheese?
Virgo Nightingale
10-08-2006, 05:13 AM
Woot! :D What's the prize? Cheese?
Swiss as a matter of fact - it's a cheese AND a font!!!:D
budafist
10-08-2006, 05:51 AM
Nice one. I like the themed prize :)
urstwile
10-08-2006, 04:28 PM
Good job, Virgo and Buda. Don't know why I used Times, but I wasn't really thinking about my font choices, was just slapping together a quickie example. I'm kinda over Times Roman.
budafist
10-09-2006, 02:39 AM
I take Garamond over Times any day.
urstwile
10-09-2006, 02:52 AM
I'm an ITC Berkeley Oldstyle girl, meself. :D
CamarotaDesign
10-09-2006, 04:06 AM
garamond baby! one of my favorites. I like Berkley too. But I'd have to say Garamond and Minion are my favorite oldstyle serifs
Virgo Nightingale
10-09-2006, 04:14 PM
I avoid Times like the plague. I like Garamond myself, very elegant and understated. I like Caslon too.
urstwile
10-10-2006, 02:00 AM
I do like Garamond, I just try not to use it all the time, otherwise it gets overdone. I also like Sabon, and Adobe Jenson Pro is lurvely.
budafist
10-10-2006, 03:06 AM
I like Garamond for it's low x height. Jenson has it too, but anything else just doesn't look as good in a serif IMO...
CamarotaDesign
10-10-2006, 05:13 AM
I find Low X heights very attractive
urstwile
10-10-2006, 06:08 AM
LOL. Ooh, baby, check out the counters on that font! :D
budafist
10-10-2006, 06:18 AM
*drools
Are we being exploitative of fonts?
urstwile
10-10-2006, 06:23 AM
I think fonts by their nature are exhibitionist, so they probably don't mind. :D
Red Kittie Kat
10-10-2006, 06:39 AM
Hey if people look at them....... they are askin' for it!
:D
Okay... You girls need to throw a toy party... or something... :D
Red Kittie Kat
10-10-2006, 06:52 AM
Don't you mean a Font party? :p