How many comps do you give?

[Benjamin]

Zartan just posted that I must only give 1 comp to a client, although I usually aim to give 3 or 4, so there is a variety for them to choose from. So I'm really interested now, how many comps would you guys give?

I might be missing something here - is there a difference between showing the client a few ideas and doing a full comp?

I've read that it's good to only submit 1 design but I'd like to know what you guys do in practice.

http://www.jackfruitdesign.com/
Om Namah Shivaya

[uncle carbunkle]

depends on the client. if you haven't shown your client ANYthing yet, i'd show i'm 2 or three from the ones you posted on the other thread. part of being a successful designer is being able to communicate (read: manipulate! <-haha, only sometimes....) with your client. so, i would show a couple, but only as 'part of the process'. makes them feel more involved, too. like, you have a, b & c. you WANT them to choose c, so while explaining your process, you show them a and b, and also explain why they might not work as good as (...drum roll...bababaBAAA!) C!!!

it works. f'real.

in any case, you could probably just show your client your favourite one of those samples (the one i chose, thankyouverymuch) and he'll love it. you did a great job.

LUCK!

!!!Laissezles Bon Temps ROULEZ!!!

[ylaenna]

Yeah, it really depends on the circumstances and the client. If you're working on a new logo for a client that you've had no prior business relationship with, it'd be a good idea to show about 3 comps so your client feels like they're in the driver's seat because they get to choose. Whichever one they choose can be nitpicked and revised 'til kingdom come. Actually, no, you should allow a limited number of revisions, after which you should let them know you'll be charging more per change, or per hour.

If the client has a definite idea about how the logo should look and gives you clear instructions and guidelines, then probably just 1 comp should do.

If you're working on something more involved, like, say... a 30-page magazine, then definitely 1 comp should do it, demmit. ;)

THINGS GO WELL AH MAHT BE SHOWIN HER MAH OH FACE...

[Silence04]

yeah, for a brand new client i would give them a lot of options... that way you get a better feel for the type of stuff they like and dis-like for future projects.
for the clients that i've been working with for a while i will usually just give them just one cause i know what type of stuff they like.

<SUP>www.jdcgraphics.net (http://www.jdcgraphics.net/)<SUP>- currentlyunder construction
http://www.jdcgraphics.net/banner.gif

[Zartan]

Graphic Design is a buisness based on credibility, I can see in some cases how you would need to show multiple designes, but I strongly belive that most of the time you should show only one design because that is what your paied to do....your not paied to let the client himself pick out which designs he likes best ( although many times it seems that way with some stubbern clientes ) ....you are paied to design the best logo / poster / whatever, and picking out which faults and what dosnt go is YOUR job, not the clients job...This is just something that I have always been taught, I may be wrong, but I will never show a client multiple designs unless they specifically ask me to :)

edit: and on the poll I see some people saying four?? no, sorry guys.....why even hire a graphic designer if your not even gonna problem solve anything?? And also if you start showing more than one it turns into the client saying 'well i like what you did here and here, can you re-do it with this and that etc.' and that can go on for ever....

http://www.clanbe.com/chlogo.jpg (http://www.clanbe.com)

Post Edited (Zartan) : 7/23/2004 8:34:41 AM GMT

[Silence04]

Zartan said...
And also if you start showing more than one it turns into the client saying 'well i like what you did here and here, can you re-do it with this and that etc.' and that can go on for ever....

i don't understand what the problem is when doing that? all i see is a happier client and a larger invoice that reflects the amount of work i put in for them...

whats wrong with going above and beyond the call of duty for a client?

<SUP>www.jdcgraphics.net (http://www.jdcgraphics.net/)<SUP>- currentlyunder construction
http://www.jdcgraphics.net/banner.gif

[Silence04]

Zartan said...
And also if you start showing more than one it turns into the client saying 'well i like what you did here and here, can you re-do it with this and that etc.' and that can go on for ever...
___________

i don't understand what the problem is when doing that? all i see is a happier client and a larger invoice that reflects the amount of work i put in for them...

whats wrong with going above and beyond the call of duty for a client?

<SUP>www.jdcgraphics.net (http://www.jdcgraphics.net/)<SUP>- currentlyunder construction
http://www.jdcgraphics.net/banner.gif

[Zartan]

You have obviously never have a client do that to you.....I remember this one time when I showed 3 comps when I first started out, the guy liked the font from one of them, the base color of the other one, and the layout of the 3rd and told me to combine all three of them.....My reply was 'well they are all differnt designs that work on thier own, you cant combine them'...he said 'but this is what I want' .... so I went back and did it, and then he still didnt like the way it turned out and I had to go back again....begining to get the picture here? And I never said I wouldnt go 'above and beyond' for the work, If you look at my website I think you will find I work just as hard as anyone else bro....

http://www.clanbe.com/chlogo.jpg (http://www.clanbe.com)

[uncle carbunkle]

okay zartan *gets accustomed to the dizzying height of the soapbox*

perhaps the problem is that you showed your client ''all very different designs'', rather than a couple different VERSIONS of one outstanding design - the theme, colours, feel and inspiration of which was discussed before starting (like benjamin explained in his logo crit thread).

i'll venture to say that there is no 1 person (noobs &amp; students excepted i guess) on this forum who has never been screwed around by a client. there is also no 1 person who can say definatively that one process is better or worse than others - we're giving opinions and guidance here, so there's really no need to get all "jeezus! what's this huge chip doing on my shoulder! ah! ah! get it off, get it off!" on silence there.

and, whilst i DO agree with you in principle (we have been hired for our professional services and opinions - i wouldn't go to a lawyer and then ask if i can just 'change a few things' on whatever document he'd drawn up) i KNOW that my clients are the ones who are paying my wages ( i would instead make it clear to the lawyer what i wanted drawn up. if it didn't meet my specs, i WOULD ask for it to be done again! yes! i am that person!). that's why these things need to be discussed before this stage. and, at the end of the day, you ARE being paid to "let the client pick out what he likes best", because if they aren't satisfied, you'll have a very short list of repeat clients.

ultimately, it all comes down to communication. discuss what the client actually needs and expects from you in terms of tangible results. yes, end product, but also the comps and revisions and meetings along the way. that way EVERYONE is happy, YOU get paid (by your client), and your client gets results - usually over and above what they ever dreamed of.

friendly (<-honest, ask anyone) advice: just try not to get all "you OBVIOUSLY this" or assuming nobody thinks you're hard-working. who said any of that? we're all generally quite amicable and helpful here, and the ones that aren't don't tend to stick around for too long. so, relax and keep posting!

:)


*falls backwards off soapbox in a 'friday-drunk' kinda way...*

!!!Laissezles Bon Temps ROULEZ!!!

[PrintDriver]

Zartan- quite a chip there man.
Chill.
If you can get away with one comp, by all means do it.
I'm with most everyone else. New client or brandy new logo, unless the client has a definite concept, 2 or three choices that are similar but different is usually a good way to go. Usually. You will get that client here and there that will take you to the cleaners even if you show em one.

PrintDriver is a large format digital print dude. His advice/opinions may not apply to the 4color/offset/web world of printing

[Zartan]

where is everyone getting this 'chip' from? lol....My very first post I said 'I may be wrong, but this is how I have always been taught'....

http://www.clanbe.com/chlogo.jpg (http://www.clanbe.com)

[Silence04]

actually that sort of thing happens quite often, with new clients...it frusterating, but hey, as long as they know they are getting charged for it. :)

but what do you do when a client says, 'i'm not sure if i like this one, what else can you show me?'
by bringing more comps to show the client, you are doubling, tirpling, or quadrupling the chances of them liking your work....
i'm not saying you don't work as hard as anyone else.. i'm not saying its wrong only giving one comp.. i just was expressing my views. :)

<SUP>www.jdcgraphics.net (http://www.jdcgraphics.net/)<SUP>- currentlyunder construction
http://www.jdcgraphics.net/banner.gif

[Zartan]

Like I said before I do about 10-20 differnt comps....but the question was how many do you show...I show the one im confident with and if they dont like it...I have 20 backups...but only if they ask. I still dont think everyone here understands that credibility is the biggest concept in graphic design...if your unsure and unconfident in your designs, they will run all over you. But whatever, people are like flaming me so ill shut up now lol.

http://www.clanbe.com/chlogo.jpg (http://www.clanbe.com)

[solcjoye]

I think the bottom line is that do what works for you, Ive dont GD for a decent amount of years, but recently just struck out on my own w/ my own clients etc. w/in the very specific niche of doing wedding invitations, etc. When Ive got a client that wants a,b,c incorporated into their invitation, or whatever, Ive got to give them at least 2-3 ideas because of the fact that there are 2-3 X 1000 ways to go with their initial wants.

I learned from this forum, how to alter my contracts etc. to make sure that yes if you do get that client who wants 1000 changes, I get paid for each and every one of them after Nth change. There are always different ways to get things done, but I think in general you've got to be some what flexible with a client and their desires. #1 If they're not happy, then you lost a reference etc. if that takes going 'above and beyond' then so be it. #2 This is an artform last time I checked, and there is nothing black and white that can be done the FIRST time, its just not reality. So, again, be flexible and figure out what works best for you.

My .02

-S.

[3howards]

zartan, i agree with a lot of what you're saying. one of the best designers i've seen, von glitzchka, shows only one concept to a client. but, this guy spends a lot of time on one thing. but, he does show clients up to 3 concepts. what's funny is he has one requirement for clients, and that is that no frankensteining is allowed. most of the time i only show one concept to my clients. like you zartan, i have others that i worked on just in case. rarely do my clients see those. i have a client here and there that asks for more than one comp.

[D-Frag]

I submit 3-5 for logos, anything else, I don't comp, I just do

http://www.pillargraphicdesign.com/dfrag/dfragsig.jpg

[vision_d]

For example I am working on a 4x6 club flyer and the first thing I did was asked them what kind of feel do you want for the flyer, I am also doing their logo so what every color they choose for their logo will be incorporated in the flyer. But what I did was give them 6 different but very similar flyers to choose from. Changing up the color alittle bit, different direction of spotlights, different pose of shadow people and mixed it up with the layout. I find that if you give the client more choices and in a short amount of time(I usually take 2 days per item to get back to them) they feel more apreciative and think you worked harder for your money. I think that giving a client only 1 design is sort of saying i ran out of creativity so all I came up with was 1 design, or saying that their item can only go in the direction that you made it look to be. Those are just my thoughts though so dont take anything personally.

Great topic by the way!

I completely understand you Zartan and in a way, in a prefect world I wish I could pull this off. I would love to do one design and bang that’s the pic. Sometimes I get so many rejections I think I suck at the end of the day. But as most agree you charge for more then one and it all makes sense at the end of the day.

With new clients I show three no more and then rework them but you have to make a contract and you have to know how to estimate a quote before you present this fashion of work. A professional should know his limits and strengths and bill accordingly.

You can’t be taking swings in the dark and hope you make a profit you have to have a controlled process by which you create and deliver.

To each his own and I congratulate you on being able to pin it down in one comp. (Yes I did read you do more then one)

My problem seems to be I can’t decide which one I like best, so I let the client choose.

And the contract should specify the hours involved and once they are consumed job done or new contract it’s that simple.

[Red]

It depends on the client. 2 would make your life easier. 1 which is your reco and the other one what the client wants or comfortable with. Like a safer client version, sort of a compromise thing. Good luck!

[Mickey]

Zatran Said
'I still dont think everyone here understands that credibility is the biggest concept in graphic design...if your unsure and unconfident in your designs, they will run all over you.'


Whaaaaaaaaaat! I can just imagine your response to a client... 'Trust me this is what you want!' or 'No you don't want that, believe me I'm a DESIGNER!'

Creativity feeds on having choices, If you give them 2 or 3 great designs (for a logo not newsletters, brochures, etc) then you can be confident that they choose the best one, because they all solve the problem of the client. You end up with a happy client that is more than happy to give your their money! and doesn't feel like they could have had something better.

http://home.wi.rr.com/mygraphics/konceptcreative.jpg

[Keyare]

What's Frankensteining?

I mean - I read the book, but ....
I'm stupid.

I usually do three. Two good ones and the red herring - you know the one that's so butt ugly (usually EXACTLY what they asked for) and the other two are actually what they need.

[PrintDriver]

Frankensteining is taking parts of everything to make a new piece. Kinda like building the monster from used parts. They never go together quite right and then there is always Abby Normal's brain in there...

PrintDriver is a large format digital print dude. His advice/opinions may not apply to the 4color/offset/web world of printing

[Zartan]

Micky said:
'Whaaaaaaaaaat! I can just imagine your response to a client... 'Trust me this is what you want!' or 'No you don't want that, believe me I'm a DESIGNER!'

Creativity feeds on having choices, If you give them 2 or 3 great designs (for a logo not newsletters, brochures, etc) then you can be confident that they choose the best one, because they all solve the problem of the client. You end up with a happy client that is more than happy to give your their money! and doesn't feel like they could have had something better.'

Okay well if you want to make money and thats all you care about then go ahead and toy with your clients emotions.....again I say that the client comes to you because the client dosnt know any better, thus you choose wihich design is best....yes in theory you want to make your client happy so they will refer you to others and you get lots of mney, go ahead and live your life like that.....others have bigger visions in mind bro...impressions are everything, and showing 3 comps shows you have no clue what your doing.Somebody said...


http://www.clanbe.com/chlogo.jpg (http://www.clanbe.com)

[ylaenna]

All this time I've been giving my clients options. That must be why I have this big empty feeling in my heart.

THINGS GO WELL AH MAHT BE SHOWIN HER MAH OH FACE...

[Mickey]

Wow! dude your clueless! Pull your head out, you cocky *******!

http://home.wi.rr.com/mygraphics/konceptcreative.jpg

[Mickey]

Zatran Said
again I say that the client comes to you because the client dosnt know any better

Too bad your such a dick! your site has some nice work on it and your quite a tallented designer, I can't believe you would have any repeat business with that crappy of an attitude...

http://home.wi.rr.com/mygraphics/konceptcreative.jpg

[Mickey]

Zatran Said
showing 3 comps shows you have no clue what your doing.


UMMMM OK!

http://home.wi.rr.com/mygraphics/konceptcreative.jpg

[Kool]

LMAO@Mickey

http://home.comcast.net/~rnick9/signew.jpg

'You don't like your job, you don't strike. You go in every day and do it really half-assed. That's the American way.' H. J. Simpson

[D-Zine]

Whuuuuuutttttt TF??

LOL @ 3 comps shows you have no clue what your doing - HAAA!!

Phuk guys...we are ALL clueless idiots! We didn't know it before but now we DO thanks to Zartan! Wow...thanks Zartan

*rolls eyes*

How DO we make our livings being so clueless?? ;o)

Boobie Island or Bust!

[Magnus]

Friend Zartan said on page one:


"but I strongly belive that most of the time you should show only one design because that is what your paied to do....your not paied to let the client himself pick out which designs he likes best"


First of all, a dictionary helps. It's spelled "paid", not paied...this isn't latin. You're paid to do whatever the client requires. If that's coming up with a half dozen different comps, or 3 or so variations of one design so be it. You are speaking from lack of experience. If the client isn't there to pick out what design he likes best, why do you have clients?


"you are paied to design the best logo / poster / whatever, and picking out which faults and what dosnt go is YOUR job, not the clients job"


Actually, it isn't. The idea behind black and white, or colour comps, or proofs and such is so the client CAN pick out what he/she doesn't or does like. That's the whole point of a sample/proof. I don't get specs from a client for a logo...create it, then critique it myself! What's the point? You can't possibly know what they want in regards to the little details, thus the reason you show them. http://www.graphicdesignforum.com/emoticons/dry.gif


"This is just something that I have always been taught, I may be wrong, but I will never show a client multiple designs unless they specifically ask me to :)"


Yeah, you're basically wrong on this one. Not sure where you were taught this...hopefully not school, and from the vibe you give off it doesn't sound like any real world experience. Starting something from scratch usually requires one or more types of design...be it variation or what-have-you. Unless the client brought something in for you to go by, or they were quite descriptive in their job request. Unless they are teaching mind reading in colleges and unniversities now...multiple comps are sort of necessary.


" and on the poll I see some people saying four?? no, sorry guys.....why even hire a graphic designer if your not even gonna problem solve anything??"


Why be a graphic designer if you have tunnel vision on a matter which the majority obviously disagrees with you on? If you can't be a critical thinker and allow yourmind to be a sponge and soak up new ideas, how do you even expect make a living in this? Do you even know what you are talking about?


"well i like what you did here and here, can you re-do it with this and that etc." and that can go on for ever...."


Who cares? They're paying for it. What is funny here, is that it sounds like you've had 1 client your whole life. Most people on this forum have experience dealing with multiple clients with mutliple necessities. Sometimes one comp is all that is allowed due to the job being priced in a certain way. Then there are time restraints...sometimes you have all the time in the world, and a huge budget. Sometimes the client wants more than one design...sometimes designs with variations. There isn't one cut and dried way that clients want to see a proof. Unless of course, you've only had one client your entire "career", then you just don't know any better.


"I remember this one time when I showed 3 comps when I first started out, the guy liked the font from one of them, the base color of the other one, and the layout of the 3rd and told me to combine all three of them.....My reply was "well they are all differnt designs that work on thier own, you cant combine them"


I remember this one time, at band camp...


Hmmmm...can't say much on this one since I didn't see the designs...but saying it can't be done as a graphic designer is A) a poor attitude, B) lack of motivation (I bet you just didn't want to do it, or you were arrogant enough to think your designs didn't need changing...HAHAHAHA), C) Showing your inflexibility.


"so I went back and did it, and then he still didnt like the way it turned out and I had to go back again....begining to get the picture here?"


$hit happens bud. Know what? You charge him for your time. So why are you complaining? This is your JOB!!! You're certainly not god's gift to GD, so expect some clients to be picky, and to have a desire to challenge you.


"Like I said before I do about 10-20 differnt comps...."


I did that in school...who the hell has time to come up with THAT many comps? Time is money...you sure you have actual experience in this field?


"I still dont think everyone here understands that credibility is the biggest concept in graphic design...if your unsure and unconfident in your designs, they will run all over you."


WTF? Do you even know what you are talking about? Do you think people here show customers some dumbass design they came up with using a stub of crayon and a grocery receipt from last week that went through the wash? Do you honestly think this is some newb forum, where people are actually coming to YOU for the honest deal on what it's like in the real world?


You're trying to talk like you're some jedi knight in the GD world. There are people here with over 20 years experience, and they don't come up with comments like the one above here...ha! http://www.graphicdesignforum.com/emoticons/eyecrazy.gif


"again I say that the client comes to you because the client dosnt know any better, thus you choose wihich design is best"


Again, speaking from little or no practical experience. Either that or you've done a LOT of design work for hearing impaired and the blind.
" and showing 3 comps shows you have no clue what your doing."

And I remember the day I turned 14 and got my first pubic hair...

Zartan, you've come across like some 16 year old kid that hasn't the first clue about what they are talking about. Perhaps you're not used to a forum of this type. Where people aren't teenies and actually have first hand, well founded experience in design of all types. I think most people here have found you a bit amusing, but if you truly wish to be a designer, the first thing you have to do is ditch your cocky attitude. Secondly, pay attention and learn a few things here before you go spewing off your ideas of grandeur, especially when its apparent that your experience is lacking. You're best bet is to play the humble game for a while, get a feel for things and go from there.

Sorry, but you've earned this.

http://img.photobucket.com/albums/v39/TlantMagnus/Moron_Medal.jpg

"The function of a warrior is to eliminate an exterior enemy presence. A warrior is an antitoxin, a protector. The warrior does combat where and when necessary and not otherwise. "


- Ambrose Hollingworth Redmoon

[Silence04]

whoa, ouch....lol

<SUP>www.jdcgraphics.net (http://www.jdcgraphics.net/)<SUP>- currentlyunder construction
http://www.jdcgraphics.net/banner.gif

[Mickey]

Mag to the rescue! Perfect, You covered everything... You said everything I was thinking, I'm just to lazy to take the time to put it all down!

Thank you for not being lazy like me.

MAG FOR PRES, in 04

http://home.wi.rr.com/mygraphics/konceptcreative.jpg

[defjoe]

'Designers' like Zartan are a dime a dozen. Heard this attitude before... he'll crash and burn Mickey...do not fret my friend no need to get worked up over this person.

'I will become the most powerful Jedi ever!'

Great job Maguns!

Also if you had a client telling you to change a design multiple times why and better yet HOW, can I believe you show one comp and all is a go...

Contradiction I think?

[D-Frag]

Nice job Magnus, that basically covered it. Comps are subjective to what the client wants, plain and simple, I lay it all down on the table from the get go, explain how many revisions I will go through on a certain project etc.... You just gotta know people man, get a feel for what there aiming for, probe them (not literally), but yeah, you gotta lose the attitude man, cockiness is really bad in this industry and it will not get you far....be humble with your talent and enjoy others input and you might make it in this career.

beeeeeeeeeeeeeeer goooooooooooooood!!

[D-Zine]

/emoticons/cheers.gif /emoticons/cheers.gif /emoticons/cheers.gif

Boobie Island or Bust!

[defjoe]

A well earned award

'I will become the most powerful Jedi ever!'

[Big Perm-dizzle]

wow how did i miss this..... damn damn damn

---- Sheriff of Boobie Island --------

Wayne: Our enemy is wicked, so...
J.D.: Dude, she's Freddy Krueger.
Wayne: Damien.
J.D.: Dude, she's Vader.
Wayne: No! She's the Emperor.
J.D.: Yeah, but with really great ****.

[Big Perm-dizzle]

once you have built a reputation with the client and you have their full trust I would MIGHT give one comp to..... I do atleast three different ideas

---- Sheriff of Boobie Island --------

Wayne: Our enemy is wicked, so...
J.D.: Dude, she's Freddy Krueger.
Wayne: Damien.
J.D.: Dude, she's Vader.
Wayne: No! She's the Emperor.
J.D.: Yeah, but with really great ****.

[DeleteYourself]

Big Perm? said...
wow how did i miss this..... damn damn damn

My sentiments exactly.

How dare this client!!!! He requested I change 3 elements in this comp.!!!!! HOW DARE HE!?!?!?!?!

I AM GD...HEAR</font>.....ME</font>......ROAR!!!!!!!!!!!!!!!</font>

LMAO.

http://www.dafenix.org/todd/dy.gif
Support Music and Arts Education
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[BuckarooB]

No! Your're Oil Wrnog!!! Zartan iz rite and you no it...

Zartan haz knot goon phar eenuff! Shew klients no comps at awl!!!! Zearo Comps!

Donut evan lat theme throw the orafice dore - teh bistros!!! /emoticons/eyecrazy.gif

http://www.whispercreek.us/ImageServe/blastoffSig.jpg

[Magnus]

LMAO...

"...you should show only one design because that is what your paied to do....your not paied to let the client himself pick out which designs he likes best..."

- Zartan the Wise

[Ulysses]

Frakensteining ... argh. This just happened to me for the second time. The client approved a variation of a carefully layed out design, then at the last minute, requested changes that (to me) tipped the design off-balance ... but they loved it. Go figure.

Important note though ... they did approach us with two existing websites, stating they wanted a site like both, but they wanted it to be aimed at the more upper-class users. Not suprisingly, they loved the up-market variation, but increasingly veered to mid-market changes - I think that summed them up; small average company, wanting to look like a large corporate company. But, their taste finally reflected the truth.

As for my portfolio ... I always use my 'preferred' design variation.

[Jeff Fisher LogoMotives]

The number of comps presented does depend on the type of project, the client and my possible knowledge of how that client works. In my identity design work I will usually present a client 3-4 logo designs. Most clients like having a choice and THINKING they are making the final selection. Instead, part of my 'job' becomes the 'selling' of the design concept I think will serve the client's business or organization best. Only present your very best work to a client. Don't include a 'throw away' design to be able to present a certain number of options to a client. Somehow the client will almost always select that particular design.

In numerous cases I have presented a client one concept that I feel meets all the requirements and desires - and they have agreed with me. With most it is a process of coming to a final design for what will represent their business - and still, about 80% of the time, the first concept I came up with will be selected.


- Jeff

:: :: :: :: :: :: ::

Jeff Fisher :: Engineer of Creative Identity
Jeff Fisher LogoMotives (http://www.jfisherlogomotives.com)

:: :: :: :: :: :: ::

Member - HOW Magazine Editorial Advisory Board :: HOW Design Conference Advisory Board

Author - 'The Savvy Designer's Guide to Success: Ideas and tactics for a killer career' - from HOW Design Books.

:: :: :: :: :: :: ::

[Neuro]

So true Jeff. I had that happen to me once because I made the mistake of telling them about the other design. Then to top if off they fell in love with that one. That sure taught me something, other than some clients have such bad tastes!

It really depends on what the clients requests for how many comps I give. I have different packages that allow for different numbers of comps and different numbers of revisions. Usually though I find that they typically want between 3-4.

By the way Jeff...
Ordered the book and can't wait to read it. Sounds like you are getting great reviews everywhere. Congrats!

"Thats just my opinion, I could be wrong." - Dennis Miller

[mac]

I agree with Jeff to. 3 to 4 comps are perfect for logo design. If you give them to many they will try and start mixing and matching, which pretty much puts you back to the starting point again.

If your designing a 12 page book, AR, or brochure your not going to want to do 3 or 4 comps.

How do you tell when you're out of invisible ink?

It doesn't make a difference what temperature a room is, it's always room temperature.

[mFD]

I was wondering if anyone had some thoughts about this situation.
I've stated in my contract with a client that I would present 2-3 options for a conference look and feel that would be replicated across Ads, Direct Mail, Web Banners, and a few other small pieces. The client has indicated that they would like to use one option for the Ad, another for Direct Mail and another for the balance.
What do you all think?

[Jeff Fisher LogoMotives]

I think your client will be sending their target audience a mixed message with the use of three different options. One strong, clean look will project a consistent message and not confuse those seeing the image in a variety of media.

- J.

[mFD]

Thanks, that's a good point. I agree to a certain extent though. Two of the options are close and the third is quite different. I'm trying to build my argument beyond "that's what my contract states". So far, dilution of message is good, but I feel I need more ammo.

[TheBluePanda]

I agree with Jeff.

Wow, this thread is really old. Its covered in dust.
And why was Magnus banned? Was it the cat thing?

[Kool]

Yep this thread's had a birthday.

Magnus was banned because he couldn't get along with the current Jupiter Media management in the forum. The cat post was kind of the final straw in a series of events that has been going on for months. It's sad because he had been here almost from the start. http://home.comcast.net/~rnick9/koolsmiley.gif

[uncle carbunkle]

http://img217.exs.cx/img217/9427/seriousbusiness6xg.jpg