Click to See Complete Forum and Search --> : Something I've noticed
Lochness
11-02-2006, 11:00 PM
When you look at professional designs, you notice that the font has been altered. It's usually very minor. For example, the whole text of the name of a product will be in a font with an extension on one of the letters or something like that. Is this strictly for style or are there legal reasons? If one was designing a cracker box for Ritz crackers, would it be legal to put the name Ritz all in the font Helvetica without altering at least one letter?
Designers alter fonts to make the logo look original. Changing the font slightly will help the logo type stand out.
rejex
11-07-2006, 06:46 PM
Yes, once a design firm has purchased the rights to use a font, they can alter it in any way they want. This is very common in packaging design.
Tim Robertson
Creative Director
http://www.BigCitygraphics.ca
Lochness
11-07-2006, 06:58 PM
Do you have to purchase a font if you want to use it commercially? I understand when you would have to purchase a special font. But, do you have to purchase Geneva or Helvetica or the other fonts that came free on your computer?
hewligan
11-07-2006, 10:26 PM
The license to use those fonts was included in the cost of the operating system that was installed on the computer when you bought it.