Logo Design for an online business

[LittleBlu]

Okay, another one. This logo is for an online business that will specialize in providing maps to its customers (digitally). In the not-so-distant future, they might expand to have a Google/Yahoo Maps type of section, where residents and tourists in larger cities can search for a restaraunt or store that is near them.

I wanted to follow the map idea but not take it overboard. The most important point was to express connecting, destination and service with an urban type feel (rather than cold, corporate).

The site will be based out of Vancouver, Canada to start so the colours blue and green came to mind but they are not necessity. I'm worried about this design having potential to become another bubbly blue logo.

Any thoughts or suggestions from fresh eyes would be very much appreciated. Thanks!

http://www.jdigital.ca/art/DecLogos.gif

[budafist]

I like the detail you got there - the traffic light is nice. I prefer the original one because otherwise I wouldn't automatically make the distinction between the words "map" and "it". Mapit seems odd to me. The 2 words need to be separated.

Have you tried some other fonts? Sans serif, but something with a wee bit more personality?

[LittleBlu]

I see now what you mean with seperating the words. Its funny how "map it" can be slurred together so easily when spoken (funny bad).

Here is another version I just whipped up in Illustrator. Same tone maybe but it represents the city a bit better as people who live there might see it? I'm totally lost.

http://www.jdigital.ca/art/DecLogos01.gif

[CamarotaDesign]

I liked the green and blue one quite a bit. I agree with buda about seperating the words, but your latest example isnt working visually. more suited for a mountain expedition company or something, definately not metro, unless we are talking about a city in the mountains. How about just seperating the words by changing the color of "it" or the thickness of "map" or vice versa. I really liked the composition of middle one and it seems like green and blue is a good color for this application.

I think that curved line extending from the top of the space needle looking building to the "i" really worked well, tied the composition together, and gave it a sense of speed, as though using the service speeds up your trip, which is probably a main concept.

I think you oughtta get back to work on the middle one, just figure some different ways of seperating the words, and a few different presentation styles of the logo.good work so far.

[LittleBlu]

Thanks a lot Camarota. Vancouver is really hilly and half of it is in the mountains, surrounded by ocean. Really beautiful place. But yeah, this wouldn't necessarily work for business out-of-town. Everything stays emerald green through the whole year so this is a great colour that says "Vancouver".

Just finished fooling around with the last one again. Now its out of my system, I will certainly keep going on the originals. Logos are my weakest point so it means a lot.

Thanks!

http://www.jdigital.ca/art/DecLogos02.gif

[CamarotaDesign]

Ah, now that you say Vancouver, it seems a lot more appropriate. I have been there myself and I second your opinion-- quite a beautiful city indeed. It's Actually one of the cities on my short list of where I would like to move to in the future... (if I can get passed the whole not being a canadian citizen thing)

I decided to put a few minutes into your design, and give myself a quick break at work (I'm stuck on a project myself at the moment so this diversion is helpful)

This is what I took from yours to build on. I used a simple typeface (arial and arial black) and just added some lines what do you think?

[LittleBlu]

You must know most people who live in Vancouver are not originally from there. So the diversity in culture is really neat and it comes out in everything: food, style, design.

Anyways, thanks for the logo mock up. It surprises me that Arial looks really good when applied that way. That is a sharp contrast to Impact for sure. I really like it. The lines look like they are working to balance it out nicely, kind of like a boat floating connotation. (You are really hooked on the arc reference huh?) I do worry a bit that there might be too much going on in the design with so many fine lines. A forever work in progress!

Good luck with your project.

[CamarotaDesign]

Yes! Diversity--another big reason why I would love living there.

I sure am stuck on that arc ;) I think it's because I'm associating it mentally with a compass and of course everyone associates that with directions.

Yeah, Arial actually doesnt look too bad in some applications. I once saw an artical on using it to brand (should such a thing be considered a sin?) because it's free and has no problem being whored out over multiple applications. This was more just to give you another idea on how to work with the type.

Hope it helps, good luck on your work as well.

[cj2a]

I've got to say the original is the strongest design, IMO. Nicely balanced, good visual separation of the words. It really seems the most workable as a logo...just my 2 cents.

[tZ]

I think if you some how used the graphic to communiate both the 'it' and the literal inclination this would be excellent. Somewhat like how the NYC logo uses minor modifications to the typography to not only communiate NYC but, the essence of the city also.

[distruktor]

Maybe suggesting the city rather than illustrating it is an option aswell, i really like the traffic light in the one version you did and thought maybe instead of one dot on the 'i' of 'it' you could do three to represent a traffic light.

ive knocked something up quick to show you, im not saying this is a finished logo but i can draw my ideas better than explain them, hope you dont mind...


dis.