Click to See Complete Forum and Search --> : What do you see in this Logo?
patkennedy78
12-05-2006, 05:34 PM
Here is a logo I created for a company called Car Punch. The company is new and starting up, so I don't want to really spell out what they do in detail, but it's basically online auto sales. Car Punch helps small to medium size auto dealerships get thier inventory online and infront of people visiting the larger used car websites.
http://www.digitaltaffy.com/Images/Carpunch10.jpg
I'm trying to stay away from the car parts / tires / engines aspect, because I feel that gives it more of an aftermarket performance accessory feel. And I'd also like to stay away from car specific imagry and silouettes because this is for any auto dealers who may sell one type of car or all different types of cars. And I don't even want to have copyright laws becomem an issue.
I'll leave it at that for now, I look forward to your feedback.
morea
12-05-2006, 05:44 PM
Hmm. I don't even think you need the gray in the background... I think it would work in straight black and white (which is, of course, a point in your favor!)
Why the angle on the top right corner? Any specific reason? Just curious.
Not sure I like the transition between the lowercase and the upper in the font shown. Something about it feels off to me, though I can't place my finger on it. You might also want to tighten up the kerning between the U and the N a bit.
Something doesn't seem finished to me. Maybe it's the space above the text that looks odd. Maybe make the text a little larger to balance that a bit more? Not sure.
I like your reasoning behind it, and I think it's a great start. Simple, identifyable, and sure to be different from the competitors logos.
fingerPrint.Design
12-05-2006, 07:23 PM
I agree with morea, something about it feels unfinished. I like the stylized license plate holder idea, but Im not sure its working. When looking at a car the saying is "kick the tires" right? Maybe you could use the little black cap the goes on the valve stem where the air goes in for the tires. So it more of a kick the tires online type of thing. Maybe the text wraps around it, or its stacked under it.
I do agree the kerning between the U and N needs to be adjusted, as well as the A and R needs to be tightened up a bit.
budafist
12-05-2006, 07:27 PM
Mmmm...The space above the text is too large. Close that gap up. No actuall, don't close the space up, make the border shape wider so that the text can be bigger inside the shape. There's too much space top and bottom.
Bigger text and then we'll talk.
cornfed
12-05-2006, 07:30 PM
I'm feeling a license plate, but the top angle and type are working against the feel. I would use a license plate font. OCRA maybe. While not a font in the traditional sense, I think it would work here.
CamarotaDesign
12-05-2006, 07:39 PM
I was thinking the same as cornfed. How about make it look more like a license plate using a different font and the same shape as the plate?
patkennedy78
12-05-2006, 08:04 PM
Well I'm glad everyone saw the liscense plate, that was the obvious part I wanted to get across. The abstract part that I'm not sure is working or not is the angle on the upper right. It is representing a memory card for a digital camera. This is an aspect that really big part of the business, and I'm hesitant to say how, just because it's a start up and all with a unique idea.
I knew I'd hear about the kerning, yes it will be fixed. :)
The type is problematic too. I want the liscense plate look, but I think the liscense plate type on there would be tacky. And even though it says PUNCH, I soooo don't want an emboss. I need keep playing there.
The abstract part that I'm not sure is working or not is the angle on the upper right. It is representing a memory card for a digital camera. This is an aspect that really big part of the business, and I'm hesitant to say how, just because it's a start up and all with a unique idea.
Seems like too many ideas to get across in one logo. That's just me tho.
I want the liscense plate look, but I think the liscense plate type on there would be tacky. And even though it says PUNCH, I soooo don't want an emboss. I need keep playing there.
I actually think the license plate type would look great, embossed or not! But the shape of the whole think needs to be in the right proportions to a real license plate. Maybe something along these lines....
http://www.onieward.com/car.punch.jpg
Just a thought....I like the license plate idea tho...alot.
budafist
12-05-2006, 09:29 PM
I really like Ms.O's version.
patkennedy78
12-05-2006, 09:38 PM
Seems like too many ideas to get across in one logo. That's just me tho.
I think you hit the nail on the head here! So I went back to simplify things. But now I wonder if I'm lacking the 'unique' part of a logo, if this isn't just a liscense plate? Hmm, any thoughts on what could make this more distinctive?
The tagline could get problematic at small sizes:
http://digitaltaffy.com/Images/Carpunch11.jpg
without the tagline:
http://digitaltaffy.com/Images/Carpunch12.JPG
budafist
12-05-2006, 09:59 PM
It could be "just a license plate" but it's a logo - with a concept.
MisterClips
12-05-2006, 11:55 PM
If you want to get accross the idea of a memory stick or memory card,
I think you'll need to show some more depth.
Something more like this...
http://misterclips.com/images/carpunch.gif
capezio
12-06-2006, 09:33 AM
I'm glad you squared of the corner to look like a licence plate 'cos at first glance I thought it was a stylised bus/coach. But that's me I see wierd things all the time when others see straighforward things.
Jackimalyn
12-06-2006, 01:59 PM
http://www.onieward.com/car.punch.jpg
nice variation!
captain spanky
12-06-2006, 02:12 PM
i see robot boobs in the logo.
Samakimoto Graphics
12-06-2006, 02:33 PM
i see robot boobs in the logo.
Hehe...:p
1ooScreamingTrees
12-06-2006, 02:40 PM
Originally Posted by Ms O.
stacking letters in that fashion is a typographic sin, with well reason.
patkennedy78
12-06-2006, 02:47 PM
If you want to get accross the idea of a memory stick or memory card, I think you'll need to show some more depth.
Have you been looking over my shoulder? I was exploring the depth in some sketches a while back. I think I'll revisit that.
http://www.digitaltaffy.com/Images/Logosheet2.JPG
Jackimalyn
12-06-2006, 03:14 PM
stacking letters in that fashion is a typographic sin, with well reason.
Not when used appropriately. All GD rules can be broken... if theyre broken right and for the right reasons.
besides, it says C-A-R... its not like she stacked a novel letter by letter on top of itself.
rainbow2bryte
12-06-2006, 03:27 PM
in one of your last posts, the plate looks too wide.
I'm REALLY not getting the photo card idea.
Do you think other people will?
At first the cut corner was just a little more interesting than your typical plate holder, but i thought it kind fought w/ the italicized text...
Punch? sounds violent! ;)
good start though man, better than what i'd come up with!
can't wait to see the final piece...
was that even helpful??? (rhetorical question)
patkennedy78
12-06-2006, 04:01 PM
in one of your last posts, the plate looks too wide.
I'm glad you mentioned that, I've been meaning to look it up. I checked the aspect ratio for a US liscense plate, it's 12 x 6 inches. The "memory stick" is 21.5mm x 50 mm. So they are roughly the same ratio.
I'm REALLY not getting the photo card idea.
Do you think other people will?
The automotive to digital / online web balence is the one I'm trying to get right at the moment. Ideally they should be equal, because it's 'online automotive sales' and without online AND automotive, the business idea just isn't there. But should the logo tell you that much about the business? The logo should identify the business, right? Hmm Anyway, the photo card is a key part of the biz, I just don't want to reaveal how for the sake of the clients unique idea.
Punch? sounds violent! ;)
Yes, that's why I really want to stay away from the fist / boxing imagry. It carrys so much negative connotations.
was that even helpful??? (rhetorical question)
Even though it's rhetorical, I'll say YES!
patkennedy78
12-06-2006, 05:27 PM
I went back and did another version that has some depth to it. I think this adds a lot to both the liscense plate and the memory card aspects. I know the depth isn't quite right on the 4 holes, but overall I think it's working.
http://www.digitaltaffy.com/Images/Carpunch13.jpg
I've been thinking of the variation Ms O did with the verticle CAR. It keeps boucing around in my head as a novelty, like something cheesy that you'd win at a fair. Does anyone else see that way?
Eraser Nubbin
12-06-2006, 05:29 PM
could you match the font with the actual license plate font that gets used? what about making the "online auto sales expert" bit kind of like the unique comment that each state or province has?
I've been thinking of the variation Ms O did with the verticle CAR. It keeps boucing around in my head as a novelty, like something cheesy that you'd win at a fair. Does anyone else see that way?
I did the vertical CAR because that the many way real license plates use letters, despite the fact that it goes against most design logic.
http://www.platedepot.com/website/az81mc.JPG
Also, I still think you have the proportions of the plate wrong....it's too long and and narrow.
I love the idea, and the 3D version has some good benefits (although in a small view, it might not be seeable)...but the CarPUNCH inside just isn't cutting it, imho.
Ya gotta do something different with those letters....somehow.