Please critique my flyer

[vanquish]

Hey guys,

Here is the flyer I have been working on. Since this is my first time, I have listed the specs used (in case I have gotten something wrong).

Size: 98mm x 210mm
Resolution: 300 px/inch
Colour Mode: CMYK
Background colour: #064d6a
Font: Century Gothic

I am thinking of getting it printed on 230gsm stock. Another thing I was thinking of (not sure if it is possible) was to have the bottom half of the flyer tear off (i.e throw away the flyer, but keep the details like a business card).

Please guys, your feedback would be great. Let me know what you like/dislike and what I can do to improve it. The target audience are business/shop owners.

Not sure what othe info i can give

Thanks

http://img332.imageshack.us/img332/1474/hailstormflyerside1wu2.jpg http://img332.imageshack.us/img332/8026/hailstormflyerside2bi4.jpg

[tZ]

hierarchy is nice, but I think you need a bit more to keep the viewers attention.

I don't like using the word 'plain' but, something more could definatly help.

[CamarotaDesign]

I'd say make the "want to grow your business" text a little smaller, to create better contrast between that and the focus of the piece, which is "get a website"

overall, its pretty clean, but run of the mill business style design. I am partial to Futura though, and love seeing it used.

[martyng]

It's a tad blue. This isn't such a bad thing, but the logo doesn't really work at the bottom. Especially 'storm'

[Danger_Mouse]

I agree.
You have a great balance going on and as said nice hierarchy.

Suggestion- Since the brochure is set out to generate new business, why not pay some attention to your additional services and less to your past clients ( I would put less emphasis and on the bottom). Your Additional services are whats going to bring in $$$, so more emphasis on this is needed to draw the passing eye.

Yeah agree the logo on bottom a bit lost, thinking on it.

[Kinkaid]

It's professional and competent, but not very dynamic. The supergraphic background sorta works for the front side, but I wouldn't use it twice. I agree about the logo getting lost in the blue- what about changing the background to a complimentary color instead of the logo colors- that could make the logo pop more. You could also take out the past clients part, condense the 2nd side a bit and add thumbnails of 4-6 website designs. At least there would be something to catch the eye and show what you can do. Business owners get tons of fliers like this every day- you need this to catch their eye and provoke an interest to read it. Also- maybe have the front the dark color with the text reversed out, but the 2nd side white w/ the text the dark color from the front, to mix it up.

[budafist]

The large logo on the front - the outline is too thick. The more white showing would help it stand out more.

Back: investmenr should be investment.

Your phone numbers should have gaps between sections for easier reading.

[Kinkaid]

Some text comments:

I would change the sentence "more people are using the internet to find businesses every day" to emphasize that the net now really is the dominant tool for finding businesses.

Take oout the first "with" in the next sentence to read "Hailstorm is able to provide a quality site with pricing that won't make you broke."

Take out "So" in the next sentence

Make the "C" lower case in "We Come to you"

Next page:

In 1st sentence, remove "out" to read: "Have a small business and looking for more clients?"

Change next sentence to read: "This is a great investment (check your spelling) that can pay for itself overnight.(punctuation)"

Take out the "without notice" in the prices subject to change part- sounds rude. Maybe "Prices subject to change, please call for a quote"

From a bad speller and worse typist, remember- always always always spell check.

[vanquish]

It's a tad blue. This isn't such a bad thing, but the logo doesn't really work at the bottom. Especially 'storm'

I was thinking that too, but every shade of blue i have tried doesn't seem to look that good. Could you suggest a shade of blue that would look good?

[martyng]

It's a nice shade already, but as has been said, I would change the other side to white.

If you don't want to change the colours of your logo at least lose the embossing, because it really doesn't look right. Also change the century gothic question mark to something that fits the font. I hate that thing.

[vanquish]

I agree.
You have a great balance going on and as said nice hierarchy.

Suggestion- Since the brochure is set out to generate new business, why not pay some attention to your additional services and less to your past clients ( I would put less emphasis and on the bottom). Your Additional services are whats going to bring in $$$, so more emphasis on this is needed to draw the passing eye.

Yeah agree the logo on bottom a bit lost, thinking on it.

Thanks for the advice Danger Mouse. Would you suggest getting ride of the companies or making it smaller?

[vanquish]

The large logo on the front - the outline is too thick. The more white showing would help it stand out more.

Back: investmenr should be investment.

Your phone numbers should have gaps between sections for easier reading.

Thanks for pointing that out

[Kinkaid]

If you're looking for a quick palette to compliment the blue color, check out this site:

http://colorblender.com/

(I got it from the design resources thread)

[CamarotaDesign]

You could go with a very subtle gradient background going from your current blue to white at the bottom, that would make your logo pop out more. Personally, I'd just make the logo white. There's nothing wrong with a single color logo.