Click to See Complete Forum and Search --> : what does BTL stand for?
captain spanky
12-08-2006, 04:14 PM
There are a number of job adverts i'm looking at which say they are a 'BTL agency' - I'm having a stupid day and can't think what it means... can you?
I welome any and all answers as long as i get a correct one in there somewhere... ;):D
Mynock
12-08-2006, 04:15 PM
Bacon - Tomato - Lettuce
Mynock
12-08-2006, 04:16 PM
Below the Line
http://en.wikipedia.org/wiki/Below_the_line_(advertising)
LeftBrain Artist
12-08-2006, 04:25 PM
By the Lake
LeftBrain Artist
12-08-2006, 04:27 PM
Big tittie licking
In otherwords, cheap-a$$ sweatshop? :D
morea
12-08-2006, 04:32 PM
this site is helpful:
http://www.acronymfinder.com
LeftBrain Artist
12-08-2006, 04:33 PM
Bigshot Tantrum Listening
LeftBrain Artist
12-08-2006, 04:35 PM
Bison testicle levitation
ATL (Above The Line) - Advertising/Marketing term for expensive media like T.V., Radio etc.
BTL ( Below The Line ) - Is commonly referred to print media such as direct mailers, flyers, brochures etc.
(Source http://www.marketingprofs.com/ea/qst_question.asp?qstID=401 (http://www.marketingprofs.com/ea/qst_question.asp?qstID=401))
patkennedy78
12-08-2006, 04:37 PM
So "the line" would indicate the level of mass media exposure?
No, the "line" would indicate your belt-line. ;)
I think it has to do with where the cost of the advertising comes from...
"A colleague of mine told me that the origins of the term refer back to the balance sheet – Above the Line advertising costs are part of ‘costs of sales’ and are deducted before Gross Profit is determined; non-commission baring advertising (BTL) is part of the operating expenses and is deducted before Net Profit is determined."
Again, this is the place I found that info: http://www.marketingprofs.com/ea/qst_question.asp?qstID=401
Danger_Mouse
12-08-2006, 04:44 PM
Where are your Capt? There is a BLT in Toronto, its a design firm.
mac.FINN
12-08-2006, 05:15 PM
That's BLT DM, not BTL. You poor Lysdexic bastard.
Danger_Mouse
12-08-2006, 05:18 PM
LMAO
man.....I don't know what the fek is with me lately, responding to year old posts, not "seeing" things right, it's been a hectic and busy week.
morea
12-08-2006, 05:22 PM
there's only one cure for that... beer! :D
mac.FINN
12-08-2006, 05:29 PM
actually I think beer might be the cause of it. So the only real cure... is more beer
Broacher
12-08-2006, 05:29 PM
Two cures actually. Make that two beers.
Broacher
12-08-2006, 05:30 PM
Great minds drink alike.
Danger_Mouse
12-08-2006, 05:53 PM
two beers and doobie and a backrub
JPnyc
12-08-2006, 05:56 PM
BTL = Bite The Landlord.
LeftBrain Artist
12-08-2006, 06:22 PM
BTL = Bite The Landlord.
Thats disgusting
Broacher
12-08-2006, 06:40 PM
Broacher: Total Latex.
A project that's unfortunately been banned in most of the North American media channels.
rickself
12-08-2006, 07:02 PM
Thats disgusting
Coming from you, LBA, that must REALLY be disgusting!
Virgo Nightingale
12-08-2006, 07:41 PM
two beers and doobie and a backrub
Now THAT's my idea of a date!
Coming from you, LBA, that must REALLY be disgusting!
Thanks. Now I have to imagine LBA's landloard. Ewwwww! :eek:
Kinkaid
12-08-2006, 09:29 PM
I'm going with what I found on the acronym finder:
Between The Legs
Hmmm... Between the Legs Advertising. Just give me a second to wrap around this one... :D
morea
12-08-2006, 09:31 PM
so a BTL Agency is what, a brothel?
(gra-ph!c-D'sig-nah)
12-08-2006, 09:52 PM
BIG TIME LOSER (BTL)
morea
12-08-2006, 09:54 PM
me?!?
http://i30.photobucket.com/albums/c343/gdfmorea/silly%20things/eek.jpg
Kinkaid
12-08-2006, 09:55 PM
Hmmm... Between the Legs Advertising. Just give me a second to wrap around this one... :D
...so to speak...
;)