Hi I need help urgently with typography

[elninos]

I am doing my masters in graphic design , specializign in typography..It's dissertation time and I am lost! I want to do something with typeface + corporate identity + corporate communications ...but I don't know how to weave the three into an interesting area of research..can anyone help..pls ?

[budafist]

I'm amazed that you could be at masters level and so hopelessley lost! Surely your 3 years of studying might have conjured up some passionate questions?

What have you brainstormed about this so far?

[Seapony]

I am doing my masters in graphic design , specializign in typography..It's dissertation time and I am lost! I want to do something with typeface + corporate identity + corporate communications ...but I don't know how to weave the three into an interesting area of research..can anyone help..pls ?

Well, in a way, you've answered your own question. Why not do a thesis on the brand effectiveness of different corporate identities which employ custom typography in their mark vs. the ones that don't?

You have many classic and (recent redesigns of classics) to refer to. Explore the impact of their decisions and measure their sales based on the image projected towards their targetted market.

Then to counterpoint, explore the methodology of "generic wordmark, graphic next to it" so often employed by logomills and their brand effectiveness.

:)

Edit: Here's (http://www.underconsideration.com/brandnew/) a good place to start researching.

[elninos]

Well, in a way, you've answered your own question. Why not do a thesis on the brand effectiveness of different corporate identities which employ custom typography in their mark vs. the ones that don't?

You have many classic and (recent redesigns of classics) to refer to. Explore the impact of their decisions and measure their sales based on the image projected towards their targetted market.

Then to counterpoint, explore the methodology of "generic wordmark, graphic next to it" so often employed by logomills and their brand effectiveness.

:)

Edit: Here's (http://www.underconsideration.com/brandnew/) a good place to start researching.
hmmmn...I have been thinking on those lines too ...However I donot know where to start off from as in look up for some matter or case studies !! Could u help em with that..the link you've provided is pretty interesting...British council employs custom typography in their mark so does opel and sl...there are a few others that do that..also I have noticed that the majority of brands are designed using a sans serif.

[morea]

I am doing my masters in graphic design, specializign in typography.

I do not have a 3 year formal degree in this field.

I am confused. :confused:

[elninos]

I am confused. :confused:
why confused ??? is it necessary to have a 3yr formal degree in a particular field to pursue ur masters ???? I know fo people who do their bachelors in a aprticular field and then switch ove rto some other field for their masters..it happens ...

[Seapony]

That's not the usual procedure though. You normally pursue a masters from your bachelor's degree, it's a requirement, unless they've changed things around since I've been in.

hmmmn...I have been thinking on those lines too ...However I donot know where to start off from as in look up for some matter or case studies !! Could u help em with that..the link you've provided is pretty interesting...British council employs custom typography in their mark so does opel and sl...there are a few others that do that..also I have noticed that the majority of brands are designed using a sans serif.

You need to organize yourself. Write up a brief summary of what you hope to accomplish and work backwards. Talk to your professors and poll and interview designers in established forums like these. Don't just ask them to "do" for you. It raises questions, because research is all a part of the writing process. I for example googled "design case studies" and came up with an abundance of links. Click on some and see what you come up with. Even post here with your findings for verification on their validity. Google is your friend. Frankly you should know enough of this subject long enough to have at least heard of organizations like AIGA.

I have to say I'm a bit perplexed too. Whether it's true or not, you're demonstrating an overwhelming need for "hand holding." For a Master's student that is pretty odd behavior...or maybe it means that asking here was the very first thing you did, I don't know.

I've offered a suggestion as to a topic. Take that suggestion (and links for brand suggestions) if you like it, present it to your professor for additional advice on a direction to take, that's what they're there for. And you don't need to work on existing studies—what if there aren't? I'll tell you what, you make your own. You have a wealth of resources at your disposal as we speak. Fortunately for you, many well established industry creatives frequent here so maybe if you ask them nicely you can draw upon their expansive experience to support/refute your findings. That's how these things work, and it takes time.

I'm sorry if I came across as a bit abrupt but I hope you have found some useful nuggets of information that will prove useful. To show that I'm not an absolute ogre, here are a couple of other good resource links for you to look into. Post in them. Pick their brains. These guys know their stuff.

Freshly Squeezed Droplets (http://www.freshlysqueezeddesign.com/pulp/)

Typophile (http://typophile.com/)

Designers Who Blog (http://designers-who-blog.com/)

Creative Latitude (http://www.creativelatitude.com/)

AIGA (http://www.aiga.org/content.cfm?Alias=casestudies)

Go forth and Dissertate.

;)

[elninos]

That's not the usual procedure though. You normally pursue a masters from your bachelor's degree, it's a requirement, unless they've changed things around since I've been in.



You need to organize yourself. Write up a brief summary of what you hope to accomplish and work backwards. Talk to your professors and poll and interview designers in established forums like these. Don't just ask them to "do" for you. It raises questions, because research is all a part of the writing process. I for example googled "design case studies" and came up with an abundance of links. Click on some and see what you come up with. Even post here with your findings for verification on their validity. Google is your friend. Frankly you should know enough of this subject long enough to have at least heard of organizations like AIGA.

I have to say I'm a bit perplexed too. Whether it's true or not, you're demonstrating an overwhelming need for "hand holding." For a Master's student that is pretty odd behavior...or maybe it means that asking here was the very first thing you did, I don't know.

I've offered a suggestion as to a topic. Take that suggestion (and links for brand suggestions) if you like it, present it to your professor for additional advice on a direction to take, that's what they're there for. And you don't need to work on existing studies—what if there aren't? I'll tell you what, you make your own. You have a wealth of resources at your disposal as we speak. Fortunately for you, many well established industry creatives frequent here so maybe if you ask them nicely you can draw upon their expansive experience to support/refute your findings. That's how these things work, and it takes time.

I'm sorry if I came across as a bit abrupt but I hope you have found some useful nuggets of information that will prove useful. To show that I'm not an absolute ogre, here are a couple of other good resource links for you to look into. Post in them. Pick their brains. These guys know their stuff.

Freshly Squeezed Droplets (http://www.freshlysqueezeddesign.com/pulp/)

Typophile (http://typophile.com/)

Designers Who Blog (http://designers-who-blog.com/)

Creative Latitude (http://www.creativelatitude.com/)

AIGA (http://www.aiga.org/content.cfm?Alias=casestudies)

Go forth and Dissertate.

;)
ya perhaps I am . I am sorry about that. It's only been 2 months since I have started studying this subject and taken a keen liking for it. There are a few areas which I have already mentioned above which interests me a lot and I wish to explore it further. It's pretty odd that I wish to write a thesis on something I am so new to..But I am quiet determined to learn..It's gonna be quiet difficult but I am ready for it. Thank you for all your help.Seriously. It has meant a lot.

[Seapony]

It could very well be then that you're jumping a few rungs on the learning ladder and that's what's leaving you a bit flustered. There's generations worth of history and theory of typography to learn and understand before getting into something as ambitious. Two months isn't nearly enough time, but good luck all the same.

:)