A6 New year flyer

[Deef]

Hi all.
I have a uber quick job to do for a new bar-restaurant that has just opened.
Very open brief. They needed me to come up with the copy as well as the design. So comments on that greatfully received.
The place is slick, trendly, quite minimalist and not cheap.
I didn't do the logo and have had to nab a low res image of it from their website while they email me the eps/ai file. So the one there will be replaced. The only other excuse is the b.ground colour is much more of a rich midnight blue than has come out in the jpg.
http://img246.imageshack.us/img246/2761/cruzweb1mw4.jpg


I would be very grateful of any thoughts ideas on this bearing in mind New Year is basically upon us and getting these printed in time is gonna be tight as it is.

Cheers all.

Deef

[Deef]

just to let you know I have fixed the typo on Restaurant.

[obesebee]

From a copy point of view there needs to be a umlaut mark (two dots over the 'e') in Moet. And up class restaurants wouldn't put "only" £80, it would just have the £80 per head, and it would probably be better suited after the info about the night.

From a design point of view I like the colours, but the typography seems a little flat to me (and is the space between the copy and subtitles on the back inconsistent?). That logo doesn't help, mind!

[Deef]

Thanks a lot for the input. You're bang on about the 'Only'. I does sound a bit cheap for this quality of restaurant. I've noticed the inconsistant gap you mentioned. I have no idea why that has happened but I will sort it. I've created this in PS up to this point but I think I'll redo the copy in Illy. I don't really like dealing with type in PS. I find it fiddly.
Any suggestions on 'unflattening' the typography? I'm drawing blanks at the moment.

Cheers again.

[obesebee]

I think it just needs to be more considered, it looks like it's just been flowed in without thought as to where and how it interacts with the other elements (no offense - it just seems like that). Also the imagery on the back and front are quite different in their feel. Maybe if the title on the back was really big, and the sub info small at the bottom? I'm not sure, it just doesn't feel dynamic.

[druma]

I think you could do a lot more with the type, to be honest. On the front of the flier it might be worthwhile making the logo a lot smaller in the bottom right corner (it isn't the prettiest logo I've ever seen) - then move the headline from the back "Come celebrate the New Year in style at Cruz" to the front. You could mess around with the size, weight and positioning of each individual word. Just had a thought - drop the "Come" from the beginning of that line. You can emphasize the more important words.



Come celebrate
the New Year in style
at Cruz.


I realize that looks crap, but you get the idea. This text could then be spread across the page horizontally and positioned just above centre vertically.



Obviously this leaves room on the back. I wouldn't space the two paragraphs so far apart. Have them both near the bottom of the page. This frees up some space for a more interesting image to occupy the top half.



A small point - Should “DJs” have an apostrophe?

Hope this helps - just an opinion.

druma

[Bolinball]

I think simplicity is the key here. The type looks fine in my POV but it does need something...

Do a couple more rough copies and then make a decision.

:)

[captain spanky]

DJs should not have an apostrope.
personally thinking... i reckon it needs a brighter colour in there... no offence but it just looks a little flat to be a celebration, if you know what i mean?

[paulrandfan]

Definately do something more dynamic with the type. toss up the sizes and arrangments of the smaller zippier headlines...it will add a lot.

[peder]

How about making "New year" big and flashy, and leave the "at" less important, but there, and move the whole thing down and make it more celebration, like spanky said. At the moment the front doesn't have much to say unless you listen very carefully.

[budafist]

The content is too close to the trim edge for my liking. How is this being printed? You could jazz this simple design up by printing in metallic ink perhaps?

Font is very very boring...

[Deef]

hey all. Thanks very much for you ideas and thoughts.
This is what the client has decided to go with-
http://img209.imageshack.us/img209/3067/frontmockup1copyqp6.jpg

http://img209.imageshack.us/img209/9869/backmockup1copyeh5.jpg

I appreciate that some have said the colour is a bit flat (or words to that affect) but as I said in my initial post the jpg (for some reason) is coming out MUCH more bland and even a bit purple than the print out. It really is a rich, deep, night-sky blue. The client has decided that instead of having just a New Year flyer, they are going to use to it all year round. This has ment adding an additional catagory/section of the establishment as well as removing the 'New Year' elements. I'm quite pleased because there wasn't enough room for the different background/texture graphics that I was going to have to indicate the feel of each area of the place. A6 is not a lot of room for punchy copy.
I know some have said the type/font is boring but the feel of the bar is clean and simple and after mucho dicking around I couldn't find anything that would work better.
The whole place is about less is more.
I just wish I could have met them when they needed the logo designed. 'Cause if you went in the place, you'd see why.

Thanks again to all for the feedback.

Cheers.

Deef