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CamarotaDesign
12-18-2006, 09:10 PM
This new piece is definately giving me a hard time.
Heres the background:
Our local Chamber Of commerce sends out a newsletter and ad packet of local businesses to all members of the commerce. The ads are printed seperately and given to the chamber, then inserted into the packet as single pages. They can pretty much be any shape or size that fits into an 8.5"x11" envelope
So I thought it would be interesting to do an ad that uses the golden ratio for its proportions. Hence the non-letter size shape.
The concept was my boss's who really wants to convey the idea that local merchants should use a local marketing agency. He also likes Bob Dylan, and really wanted to use that headline. "Chico" is the name of the city.
What do you guys think is working, and what isnt?
The first thing I noticed is that the rainbow is in the opposite direction of Chico! Maybe you should use a "Now Entering Chico" sign instead of pointing to the opposite direction from the rainbow!
Just a thought.
SharkFinStudios
12-18-2006, 09:50 PM
The first thing I noticed is that the rainbow is in the opposite direction of Chico! Maybe you should use a "Now Entering Chico" sign instead of pointing to the opposite direction from the rainbow!
Just a thought.
I am at a bit of a loss. I am not seeing a rainbow at all. Is that supposed to be one on the far right? If so, it is so bright that on my monitor it looks white.
With or without the rainbow I think Ms. O is on to something. I see the sign for 'CHICO' and then nothing around it. No businesses, no people. Might want to think about that. I like the suggestion of 'Welcome to Chico' or something.
Main thing that sticks out is the dashed lines on the road. The one on the right should be a solid white line, not dashed. And the lines should line-up. They look off center.
I like the concept behind it. When I think 'HOME' though, I think of people and a house/businesses that make me feel welcome.
Just my 2 cents.
Alan G
12-18-2006, 09:57 PM
It really does give the visual impression that you're leaving Chico, implying "home" is somewhere else. Rather the opposite of what you want, I think. A sign that looks like it's the city limits sign would imply the road leads into Chico, which is the real message. The other unfortunate aspect of the current sign is that it points out of the frame, so the eyetrail goes up and out, leaving the entire lower two thirds orphaned.
CamarotaDesign
12-21-2006, 07:39 PM
Ok,
I tried to defend the first version, but alas, after sitting on what you guys said and thinking about it some more......
It was junk.
You guys were all right. I saw no point in trying to continue it or use it with such a flawed photograph.
So here is an all new direction. I like it. I know its got a lot of different headlines in it but I think its working. I can post a better quality version if you need. Thoughts?
Danger_Mouse
12-21-2006, 07:52 PM
I like the first one more. Second looks like a small newspaper ad ( a good one at that)
One the first one.....Why not ditch the image part of it and play with Typography in that area (Grow your profits for exampl), because I really like what you did with the rest of it. Maybe find a suttle background that would look sexy on the black!
Samakimoto Graphics
12-22-2006, 05:50 AM
I like Ms. O's idea of a welcome sign and yes, the first brings it home to me too =).
emmerse
12-23-2006, 03:30 AM
I'll just say either one of those would blow away the utter crap that I see in our "chamber packs" each month.
I dig the design of the second, but I don't know that your average joe business owner would respond well to it. I'd try to do some variations on your first concept. Drop the photo, but flesh out the message in different ways. Doormats, warm living room lights, feet kicking back on the couch - couple of ideas that say "home" to me.