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budafist
02-22-2007, 12:25 AM
Hallmark Releases New Line of Cards
Feb 15th - 2:36pm

By DAVID TWIDDY AP Business Writer

KANSAS CITY, Mo. (AP) - Buying a greeting card for someone's birthday, anniversary or if they're feeling under the weather is pretty straightforward. But what if they're undergoing chemotherapy or struggling with depression? "Get Well Soon" probably won't cut it.

Likewise, most cards lining the store shelves don't work on occasions as someone leaving an abusive spouse, undergoing drug rehab or declaring their sexual orientation.

Read more here (http://www.wtop.com/?nid=111&sid=1063695)

Ovaltine
02-22-2007, 01:33 AM
Interesting idea.

I was hoping to see a reference to Becky Wyco (one of Halmark's current art directors and also, one I had the pleasure of working with), but I guess she works with a different department.

Red Kittie Kat
02-22-2007, 02:48 AM
Interesting concept :)

captain spanky
02-22-2007, 08:36 AM
"Likewise, most cards lining the store shelves don't work on occasions as someone leaving an abusive spouse, undergoing drug rehab or declaring their sexual orientation."

yeah 'cos if that's happened, they're really going to appreciate some random commercialised generic afterthought.
grrrrrrrrrr for greetings cards :(
sorry. just one of my peeves.

MD
02-22-2007, 05:13 PM
They should take this idea one step further and create a humorous shoebox line of cards with these new subject manners.

Front:
Picture of an ugly overweight redneck.

Inside:
I saw the father .. Wise Decision.
Congratulation on the Abortion.

Front:
Heard about your beating ...

Inside:
The good news is having your husband killed is cheaper than a good divorce laywer.

Front:
Congratulation on coming out of the closet.

Inside:
Too bad you do not have their good looks or fashion sense.

Jackimalyn
02-22-2007, 05:18 PM
lmao MD. But this one wouldnt work for lesbians.



Front:
Congratulation on coming out of the closet.

Inside:
Too bad you do not have their good looks or fashion sense.