Click to See Complete Forum and Search --> : New airline changes logo
fredrich
02-23-2007, 12:04 PM
http://news.bbc.co.uk/1/hi/world/europe/6383171.stm
A new Belgian carrier, Brussels Airlines, has been forced to change its logo following complaints from superstitious passengers. The 13 dots making up the stylised 'b' brought a flood of complaints about the "unlucky" design.
captain spanky
02-23-2007, 01:45 PM
cat cat cat
http://news.bbc.co.uk/1/hi/england/west_midlands/6389933.stm
SurfPark
02-24-2007, 06:10 PM
Give me a break. Any company that responds to this issue obviously isn't worrying about the important issues. You can paint over some dots on a plane, but is the engine faulty? Seems to be more of a PR move than a correct to any serious concerns.
Well, I would actually think that an airline would be smarter than to use 13 dots in a logo, knowing the fear that people have about flying, and superstitious people are the most fearful of all. People often have to fly, whether they want to or not. I think it's smart for them to correct this situation, and it was stupid of the original designer to have not thought about this aforehand (as well as the marketing people who okayed it!).
Personally, I know the history behind the number 13, which was origionally a lucky number to the Pagans, and was only made "unlucky" by the Catholic church in order to denounce its Pagan roots. So yes, I think it's stupid of the people to be afraid to fly because of it, but it's even stupider for a corporation to throw away their money, by not seeing these concerns as real.
urstwile
02-24-2007, 09:30 PM
The thing around the number 13 is pretty interesting, actually, especially because it's multicultural.
This is a fascinating history (http://en.wikipedia.org/wiki/13_(number)) of the paranoia around the number 13.
urstwile
02-24-2007, 09:31 PM
cat cat cat
http://news.bbc.co.uk/1/hi/england/west_midlands/6389933.stm
What am I missing?
DesignStudio
02-25-2007, 12:26 AM
"It's been estimated that [U.S] $800 or $900 million is lost in business on this day because people will not fly or do business they would normally do," said Donald Dossey, founder of the Stress Management Center and Phobia Institute in Asheville, North Carolina.
crazy