Getting an H1 tag to display as body text

[wienerdog]

Our SEO vendor suggested tagging a term on our site with an H1 tag and using CSS to make it display in-line as part of the body copy paragraph it was in.

I've tried creating an embedded H1 CSS command but I'm not quite getting it to work.

Here's the HTML file:
http://www.lraworldwide.com/index_revised.html

CSS commands:
<link rel="stylesheet" href="css/style.css" type="text/css" />

<style type="text/css">
#home-left h1 {
font: 11px Verdana, Helvetica, Arial, sans-serif;
font-weight:normal;
color: #000;
margin: 0px 0px 0px 0px;
padding:0px;
display:inline;
}

</style>


<div id="content-home">
<div id="home-left">
<span class="who_is_lra">WHO IS LRA?</span>
<div id="home-text">
<p>We're LRA Worldwide. A leading consulting, organizational development and research firm that specializes in
<a href="about_whatiscem.html"><strong>Customer Experience Management</strong></a> consulting, or CEM.</p>
<p>LRA’s CEM consultants helps companies design, implement and sustain
the optimal customer experience across all customer touch points. We
call it &quot;operationalizing the brand&quot; – translating the brand
promise that you communicate to the public into operational reality
in order to create satisfied, loyal and profitable customer advocates.
You may call it
&quot; <h1>Change Management Consulting</h1>
&quot; or &quot;<a href="http://www.lraworldwide.com/solutions_organizational_dev.html">Internal Branding</a>&quot; – we call it
<a href="http://www.lraworldwide.com/about_whatiscem.html"><strong>Customer Experience Management</strong></a>. </p>
</div>

[Benjamin]

Seems to work for me.

Note that although there may currently be SEO benefits for doing this sort of thing, you're actually messing up the semantic structure of your document, which is not always a good thing. Some assisted technology systems, for example, rely on proper markup to help disabled people navigate the site more easily. And in some situations it is possible that your page may become visible without it's stylesheet, in which case the wrongly nested H1 tag will cause layout problems.

Having said that, it is a judgement call, weighing that against short-term SEO benefits.

[EC]

^ Totally.