logo help!!!!!!

[teaorcoffee?]

hi guys.... i have just had to do a new logo for a courier company called first flight, could you tell me what you think about my logo? also try and look beyond the F F.



cheers

critisise me all you want

[morea]

I can see where you're going with this, but I don't think that the execution is working.

Off the bat, why are the two red "F"s different? I see the one between them but why is the crossbar in the second one sloped like that? To be honest, I don't think that it is time to work on color yet... get the concept really nailed down before you even worry about that.

Here's my best advice on logo design:
http://www.graphicdesignforum.com/forum/showthread.php?t=24307

[teaorcoffee?]

i thought that the slope might put an edge, almost like a moving flying edge??

[teaorcoffee?]

ok without colour and without sloping f thing... where to from here???

[budafist]

I like the black and white one better.

The company name is a bit too samey. All caps and no word spacing means it doesn't read well.

I like your idea for the initials, I think push that more. Try different fonts perhaps?

[Craig B]

The rounded top of one F and the flat top of the other seems random.

Have you tried anything like this:

http://img261.imageshack.us/img261/2866/ffly0.gif

Not in a literal sense, but I can see how with some modifying you could get the 2 Fs to look like wings or possibly a biplane flying up. Just a quick thought.

[teaorcoffee?]

Changes Made I Think Its Ooking At Lot Better!! Wat Do You Think

[teaorcoffee?]

Hay Yes I Did Have That Idea In My Sketch Book But Didnt Really Follow It Through

[Seapony]

Without any background on the client and what it'll be used for I can only guess if this direction is a workable one for the client. Looking at what you've presented here, it seems you're using two different concepts together, so too much is going on. Either you work on the double F's as a direction or the F1RSTFLIGHT development. Together they're a bit much.

I'm afraid I don't know what you mean by "looking past the FF." Either it's a part of your identity or it's not. Why am I supposed to ignore it? And I agree that color should be left for after the concept is finalized.

You asked another poster "where to from here?" so I have to wonder if you did enough research and brainstorming (sketching out concepts). If you post up your client's brief or some of your concepts maybe we can help you more effectively.

For example are the clients against visual representations? Because if you invert one of the F's placing them back to back, then placing a slightly larger serifed 1 in the center so the F's look like winged extensions of it. A thought.

:)

[Seapony]

The rounded top of one F and the flat top of the other seems random.

Have you tried anything like this:

http://img261.imageshack.us/img261/2866/ffly0.gif

Not in a literal sense, but I can see how with some modifying you could get the 2 Fs to look like wings or possibly a biplane flying up. Just a quick thought.

Haha, you beat me to the punch while I was posting!

:D

[teaorcoffee?]

When I Mean Look Past The Two F F... There Is A 1 In Between Them. What Do You Think To The New One?? Thanks For Your Help.

[Craig B]

I still am curious as to what the reason is for the first F having the rounded serif.

You beat me to the post, now I see why it's rounded, but I never saw the 1 until you mentioned it.

[teaorcoffee?]

The Serif Makes The One In Between The Two F F. I Thought This Was A Nice Touch And Would Make A Nice Stand Alone Logo Without Any Lettering To Support It?

[Seapony]

When I Mean Look Past The Two F F... There Is A 1 In Between Them. What Do You Think To The New One?? Thanks For Your Help.

You mean in the negative space? I didn't see it, sorry. Maybe with a bit more tweaking that could be a good direction to develop.

I hate to sound harsh, but I can't shake the feeling that you're sort of feeling your way around in the dark a bit here. And to be honest, I feel that way myself because I know little about your client and their needs. I can't tell if this direction is a good fit for them or not. Do you have a client brief? What are their promotional goals? Who's their target market? Who will be seeing this?

:)

[Seapony]

The Serif Makes The One In Between The Two F F. I Thought This Was A Nice Touch And Would Make A Nice Stand Alone Logo Without Any Lettering To Support It?
I see it now. That's going to be hard for Joe public to see it because of the stem of the F cuts off the movement of the eye from finishing the stem of the number. You're going to have to figure out a more creative solution around that. Perhaps if you consider using a thick slab sans serif instead?

:)

[Seapony]

The rounded top of one F and the flat top of the other seems random.

Have you tried anything like this:

http://img261.imageshack.us/img261/2866/ffly0.gif

Not in a literal sense, but I can see how with some modifying you could get the 2 Fs to look like wings or possibly a biplane flying up. Just a quick thought.

I decided to post a quick visual of what I described, what the heck. Maybe he'll find it useful...or not. ;) I was thinking about those airforce embroidered patches.

http://home.earthlink.net/%7Earchetypeds/sitebuildercontent/sitebuilderpictures/f1f.gif
:)

[teaorcoffee?]

I Like It But Not Sure If I Like It More Than The Ff, Maybe You Could Help Me On The 1 In Between The Two Ff...its Killing My Brain.

[teaorcoffee?]

How About This One... I Have Made The 1 Stand Out Abit More With A Bottom Bar, The Second F Could Also Be In Mid Air???????? Yay Or Nay

[DesignerScott]

Here's what I came up with real quick I think it would accentuate the 1 a little more, and be sure to keep the F's proportional on top. (the same height for the top bar) I think it's worth pursuing, but I'm not sure how to expand it for the full name.

[teaorcoffee?]

Thats A Nice One... I Like It. Wat Did You Think To My Previouse One????? Do You Have Any Colours In Mind??

[Seapony]

How About This One... I Have Made The 1 Stand Out Abit More With A Bottom Bar, The Second F Could Also Be In Mid Air???????? Yay Or Nay

The other way. The stem of the first F is breaking off the movement of the eye, keeping it carrying down the line of vision from completing the number one out of the negative space. If you foreshorten the second F you just make it worse because you lose the balance. Adding the "st" isn't mush of a help in making it out either. Keep the two F's the same size and choose a squat typeface (Like a eurostile bold exteded 2 or something) that will be easier to distinguish the number one in the middle.

:)

[budafist]

I saw the 1 right away, but I don't think the general population will. It's a good idea, maybe try and accentuate it a bit more then since it's being missed.

[tZ]

I think you should explore the solution with the two F's representing a airplane and post some studies. I find that solution the most sucessfull thus far.

[Jam]

Need to be careful it doesn't start to look like the formula one logo
http://www.formula1.com

[1ooScreamingTrees]

It reminded me of the Big Ten Conference logo - but it's closer to the forumula one.

http://bigten.cstv.com/

I'd explore further. Numerals as letters and negative space numbering have been beaten to death - it would need to be done exceptionally well in order to be successful .

[Seapony]

Need to be careful it doesn't start to look like the formula one logo
http://www.formula1.com

On a side note, it looks really well done though.

:)

[Seapony]

It reminded me of the Big Ten Conference logo - but it's closer to the forumula one.

http://bigten.cstv.com/

I'd explore further. Numerals as letters and negative space numbering have been beaten to death - it would need to be done exceptionally well in order to be successful .
That logo doesn't make much sense to me. The negative space is forming the number eleven. :confused: I do agree that it has do be well executed to be pulled off and I myself find nothing wrong with that direction so long as that criteria is met...well, that and the fact that it has to meet the client's branding criteria as well.

:)

[MD]

That logo doesn't make much sense to me. The negative space is forming the number eleven. :confused:

Here is an explanation.

About the Conference

The Big Ten Conference is an association of 11 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Intercollegiate athletics has an important place within the mission.

[EC]

stupid penn state. :rolleyes:

[DesignStudio]

That logo doesn't make much sense to me. The negative space is forming the number eleven. :confused: I do agree that it has do be well executed to be pulled off and I myself find nothing wrong with that direction so long as that criteria is met...well, that and the fact that it has to meet the client's branding criteria as well.

:)

there are actually 11 teams in the big ten conference. the best of which of course being U of M!

edit: oops, looks like i should have kept reading, someone already answered that question. well at least i got my plug in for U of M.

[DesignStudio]

so first of all, T or C, the answer is coffee. I personally like trader joe's bay blend, it's nice and strong, but it's an ultra roast so it's low acid and not bitter.

secondly, i'm not as ambitious as some of the other members who are actually making up visuals for you, but i agree that the logo you're working on immedietly made me think of the big ten, and i'm sure it brings the forumula one to mind instantly for others, so you're not on very original ground. but for a totally different way to go, i feel like if you gave it some serious though and did some sketching, you could find a way to create the negative space in the "F" with the side of an airplane, if you viewd the plane from a top view. Something like the wing going between the two horizontal extensions on the "F" and the tail piece creating the bottom. Your "f" would then be a custom letter, you wouldn't really be able to use a standard font, but that'll just make it a little more unique. just a thought.

[DesignStudio]

ok so i lied, i wasn't going to be ambitous, but i tried to get back to work and couldn't get this concept out of my head until i saw whether or not it would work. so i made an exception to my spec work rule for you. here's what i was describing as a rough idea. needs alot of polishing, but might have potential if it hasn't been done. if you use it, please send me $3.34 cents to cover my time at my normal hourly rate. good luck.

http://img237.imageshack.us/img237/8870/firstflightfq5.jpg

[1ooScreamingTrees]

there are actually 11 teams in the big ten conference. the best of which of course being U of M!

Uh oh. I go to OSU.

Oh well, we both made the conference look pathetic in bowl games.

[DesignStudio]

that is true, michigan is a huge embarrasing failure. and osu isn't making the midwest too proud either. now that i'm out in SF, i'm alot more accepting of teams like osu than i was when i lived in ann arbor. at least their from nearby schools that i've been to, so despite being our most hated nemesis, i cheer for them against pretty much any team besides u of m or mi state.

oh sorry, i forgot that you went to osu already, should i not have used such big words like nemesis, or cheer, or team? ooooooooh, burrrrn.

[1ooScreamingTrees]

Haha I'm not done at osu. So we haven't learned those big words yet. Next quarter though, it's on!

P.S. Greg Oden just tore you a new one 3 hours ago! :p