Team building day

[Mitch Wood]

Alright there folks.

This is a job for a corporate team building film day. So targets would be office workers/admin, with the primary recipients being MD’s or their secretaries.

They wanted it to inspire, be fun yet have the professionalism/formality of a corporate document. He had some poorly composed shots of the days shoots that he is adamant I use within the document.

Also the filming caompany (who I am doing the job for) is not distributing these, they are using events companies to do this, so he wanted it fairly ambiguous.

There are more pages, but just wanted to get some input on this direction.

Cheers.

http://server2.uploadit.org/files/MitchWood-Cover.jpg (http://www.uploadit.org)

http://server2.uploadit.org/files/MitchWood-p1.jpg (http://www.uploadit.org)

[Mitch Wood]

http://server3.uploadit.org/files/MitchWood-p2.jpg (http://www.uploadit.org)

[Broacher]

To me, the challenge is the language. Unfortunately (fortunately?), the phrase "team-building" has become so heavily tied to the whole hollow, disingenuousness world of corporate speak. It's become prime comedic fodder (as you've demonstrated with the nicely sarcastic 'Paintball' concept).

Your choice is to avoid it completely or present the same objective meaning in a new, more acceptable phrase. Which would be? I don't know-- but as an office worker I can attest that the whole word 'inspire' falls right after 'team building'.

I think the idea of using the 'have you ever dreamt' question to be the best track. I'd make that the headline. And why not run with it? A movie poster(s)? I find one of the great things about internal posters is the amount of creative freedom you're given-- mostly because it's 1) not very public 2) very cheap, (as in small run -- I presume these are tabloid sized prints?). Jump in!

Grab your camera, Photoshop, and start doctoring and parodying some classic movie posters. If you can convince an exec or two to play along (tell 'em it'll earn them soul points) you could really get people talking.

[Broacher]

Oh, poor shots must be used? Then use 'em-- only he didn't say you couldn't doctor them, right? Great chance to work with high-contrast shapes, effects-- you know--Post processing! (Just like the pros.) Don't let that limit you.

[Mitch Wood]

Cheers for the comment. it has been taken note of.

Sorry forgot to say these will be a pdf to send out primarily. About 10 single pages (not spreads)

[cj2a]

I like the direction. While the movie poster idea is a good one, this is fresh and clean, very eye-catching, IMO.

[Mitch Wood]

Yeah we discussed a parody, but this is not a poster. It is a booklet that will be sent out as a pdf that may make it too print in some form.

But as usual budget and time has played a big part, and getting the images to work up a convincing 'poster styled' multi-page document (brochure) I feel would be a graphical suicide with the constraints I have. After all I couldn't even get decent shots of the day and had to use poxy stock images.

In an ideal world lots of directions would be experimented with, but budget jobs do not allow this.

I must say, I am quite surprised there isn't too much interest in the thread...

Does anyone else fancy giving me their perspective? It is all appreciated.

*Maybe if I named it a my 'thrown together new logo' thread I would have gotten more input... :op

* = Sorry for the sarcasm, I just couldn't help myself...

[Juggnoxalo]

Looks good/professional/eye catching all at the same time.

Great job.

[Mitch Wood]

Anyone else? All input is welcome...