Is Albert the Neue Helvetica?

[jamodu]

Sorry bout the pun - I couldnt help it! :)

This is more of an observation than a question I guess...but with the apparent stigma attached to being lazy and turning to Helvetica as a font choice, it seems to me that many designers are choosing FS Albert. I know it's something I've been guilty of on a few rebrand projects recently but I've started to notice a large number of major brands refreshing their look with Albert as the main font. Has anyone else picked up on this?

:)

[budafist]

I'd never heard of or used Albert before. Therefore I've never noticed the font used around the place. Maybe I will notice it now that you've pointed it out.

[mac.FINN]

I hadn't heard much about it lately either.
But I quite like it.
http://www.fontsmith.com/font_details.php?page=1&details=1&font_num=1&font_name=albert

[TomBlaze]

Wierd from my experience it seems that the Interstate family is the new Helvetica family. I see it used everywhere I work. Light fonts are deinfately in making hell for the printers. :p

[budafist]

I think font popularity goes round in tight local areas sometimes. I am seeing Gill Sans on every other logo and advertisement around here.

[jamodu]

Intersting. Maybe it's just because I've used it a few times recently that my brain is flagging it up everywhere i look here in the UK. A few big brands that have started to use it are: Churchill Insurance, British Gas, Focus DIY, and Virgin Media uses a similar variant called Ta Dah :)

(God, I'm such a font geek)

[vxhorusxv]

I have definitely not been seeing a ton of that in NYC, I agree with Tom about Interstate - it's everywhere! As are Didot and Bodoni.

Albert has an interesting - slight - resemblance to the mechanics of FF DIN, which I'm rather fond of.

[jessicam]

I like Albert, haven't noticed it around here yet.

I did notice about 4 years ago in my college town, practically overnight, every other new sign, letterhead, business card, and logo was using Papyrus. All of the design students just kept asking, "Why, why, WHY?"

[Crimson]

I would have pegged Arial as the Helvetica red headed step sister. If you want a good sans serif that is tread on over use like Gills then you might try univers, fruitiger or swiss

[morea]

I swore that Benguiat was the state font of Delaware when I visited a few years ago. I swear, every sign was done in Benguiat. (Except for the few that were done in Comic Sans) :eek:

[reuber1]

Rapids City, South Dakota is home to more Comic Sans and Papyrus than you can handle, which probably isn't much to begin with, but let's just say they're all over.

[budafist]

I like Fruitiger and FF DIN. Must remind myself to use them more often...

Rotis is my Number 1 font at the moment. Has been for some time now...ready for a new fave.

[Alan G]

I did notice about 4 years ago in my college town, practically overnight, every other new sign, letterhead, business card, and logo was using Papyrus. All of the design students just kept asking, "Why, why, WHY?"

That would have been right after Win XP came out? In a sneak marketing move, Microsoft boosted their sales of Papyrus by bundling a PC operating system with it.

Vista has Arno (a new Slimbach font) and a few other quite nice looking fonts. Sadly, they will be used to death within a year or two...