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CamarotaDesign
04-19-2007, 05:43 PM
When you are about ready to show your logo concepts to the client, don't throw in 2 or 3 quickly done "filler" logos to give them more options and look like you spent a lot of time coming up with concepts, because the client almost always picks the shittiest concept.
Great, now I'm stuck revising a piece of crap that I threw together in 2 minutes because I wanted to show 5 concepts instead of 3 well developed ones.
*smacks head*
Jackimalyn
04-19-2007, 06:00 PM
been there. live and learn
Craig B
04-19-2007, 06:02 PM
Been there too. And you're right ... 99% of the time they'll choose the crappy filler.
Patrick Shannon
04-19-2007, 06:08 PM
http://www.cortlandcomic.com/d/20060307.html
Jackimalyn
04-19-2007, 06:12 PM
those comics are great! I know what im doing til 5!
morea
04-19-2007, 06:13 PM
nice :D
Jackimalyn
04-19-2007, 06:14 PM
actually they get kinda creepy...
CamarotaDesign
04-19-2007, 06:58 PM
lol, that was a great comic shannon. wow, I can't believe it, why the heck does this happen!!?
Jackimalyn
04-19-2007, 07:29 PM
happened to me on the last logo i did for a wine store. I had some awesome ideas with corkscrews, they were sharp. but WHY did i throw in that cliche' one with a group of grapes?? Why did he pick the stupid grape one????
frankster
04-19-2007, 07:41 PM
On a couple of occasions when I have had one logo concept that I really really want the client to choose I have displayed a series of 9 concepts in a three by three layout and put the favoured one in the center and made it ever so, ever so slightly bigger (barely noticebly bigger) and it's got picked each time. Is that too sneaky?
Patrick Shannon
04-19-2007, 09:23 PM
Concept of relativity...quite genius.
budafist
04-19-2007, 09:34 PM
On a couple of occasions when I have had one logo concept that I really really want the client to choose I have displayed a series of 9 concepts in a three by three layout and put the favoured one in the center and made it ever so, ever so slightly bigger (barely noticebly bigger) and it's got picked each time. Is that too sneaky?
Wow. That's cool.
carter the artist
04-20-2007, 04:56 PM
Yeah, i learned this one in College. One of my best pieces which everyone, teacher included, believed the client would choose. However someone created a crappy five minute piece and it went to print.
live and learn.
Craig B
04-20-2007, 05:03 PM
On a couple of occasions when I have had one logo concept that I really really want the client to choose I have displayed a series of 9 concepts in a three by three layout and put the favoured one in the center and made it ever so, ever so slightly bigger (barely noticebly bigger) and it's got picked each time. Is that too sneaky?
I may need to try that one some time .... but I still would want to make sure that the other 8 are decent enough if they've been selected.
colonel5
04-30-2007, 03:11 PM
In a project management class I took in college we had to do mock concepts and presentations to mock clients and my instructor gave us some great advice.
"only show 1 concept at a time and show your best first. if the client loves the first one there's no need to move on to your others because that only clouds the situation"
I think there's hundreds of scenarios where that proves true.
CatintheHat1
04-30-2007, 05:21 PM
I send out three concepts usually. They often pick the one that shouldn't be picked but WORSE still, is when they pick the best one and want to add a "few changes"...I just had that happen to a project...I could cry....**sniff**
CamarotaDesign
04-30-2007, 08:32 PM
I like Colonel's idea. They really liked the first one, that I just threw out there to say "hey, this is what Im working on right now, I'll have finished concepts in a couple of days"
why oh why did I throw in that retarded one!!!
budafist
04-30-2007, 11:31 PM
In a project management class I took in college we had to do mock concepts and presentations to mock clients and my instructor gave us some great advice.
"only show 1 concept at a time and show your best first. if the client loves the first one there's no need to move on to your others because that only clouds the situation"
I think there's hundreds of scenarios where that proves true.
That is so smart but I have a really hard time with it. Maybe because it is such a smart move but so different to what I do now.
No. :)
happened to me on the last logo i did for a wine store. I had some awesome ideas with corkscrews, they were sharp. but WHY did i throw in that cliche' one with a group of grapes?? Why did he pick the stupid grape one????
This is what happens every time. That's why I always limit my proofs, and never show anything that I don't think is top notch (except for top notch design that has been ruined by client changes, of course). If you show anything that's in the least bit sub-standard in your eyes, or that you would expect the client to reject, that's the one they will pick!