Anyone recommend some good advertising books?

[TR1]

I have a a lot of books on design but want to get a few on advertising - some showing great adverts that have been created - any recommendations?

Thanks

[morea]

did you check the links in the frequently discussed topics thread? I know that Jeff Fisher's list is pretty comprehensive and is broken down into categories... check out the book lists here:

http://www.graphicdesignforum.com/forum/showthread.php?t=7892

hope that helps some.

[Bob]

Despite it's title, most of this book is interview with 'old school' masters, and mostly copy writers:

http://www.amazon.com/Cutting-Edge-Advertising-Jim-Aitchison/dp/9812445579

Still, I think it's a great book at getting to the essence of great advertising: great copy married to great execution. I like how the big questions are framed by chapters (eg: when to use illustration instead of photos) and all done in the interview process. And the scope of the book is more international than many. FWIW.

[TR1]

Thanks Morea and Broacher I will take a look :)

[Zendada]

Ogilvy on Advertising

Great cover to cover read.

[datswhutsup]

i like the book, Advertising Design and Typography by Alex W. White