Click to See Complete Forum and Search --> : Anyone recommend some good advertising books?
I have a a lot of books on design but want to get a few on advertising - some showing great adverts that have been created - any recommendations?
05-16-2007, 08:30 PM
did you check the links in the frequently discussed topics thread? I know that Jeff Fisher's list is pretty comprehensive and is broken down into categories... check out the book lists here:
hope that helps some.
Despite it's title, most of this book is interview with 'old school' masters, and mostly copy writers:
Still, I think it's a great book at getting to the essence of great advertising: great copy married to great execution. I like how the big questions are framed by chapters (eg: when to use illustration instead of photos) and all done in the interview process. And the scope of the book is more international than many. FWIW.
Thanks Morea and Broacher I will take a look :)
05-17-2007, 11:39 AM
Ogilvy on Advertising
Great cover to cover read.
05-18-2007, 02:14 AM
i like the book, Advertising Design and Typography by Alex W. White