Today's Best Brands?

[NRutman]

Ok, so we all know that Apple and Starbucks have great branding and marketing happening for them. But who else do you think has a brand that is succeeding well in today's market?

Who makes your top 10?

[Two-Toe Tom]

mcdonalds, nike, coca-cola pop into mind

[morea]

when I think of car insurance, I think of Geiko - even though I don't actually use them :} I prefer the little gecko over the cavemen though.

Aflac is also a household name, but I don't care for their ads.

[jimking]

Cadillac. :)

[captain spanky]

smirnoff... and red bull... love them.. and i'm not just saying that because i love the products.. ;) :D hahahah honestly!

wasn't bothered about coke until the single colour vectory layouts.
hate mcd's.
love VW stuff... ALWAYS loved their advertising. more so their early stuff... i've got a load of old vw adverts as posters.
guiness branding always sticks in my mind too...

i think i like the simple, no bullsh.t approach.

[captain spanky]

BTW.. anyone else think this is a homework question? ;) :D

[Brie]

Cadillac. :)



It's a cream puff, baby! :D

yeah, excalades are quite popular (I just like to say that word...EXcalade - I know its really escalade, but I can't help myself!) . I tend to think of Target, Fed EX, coca cola, Home Depot, Best Buy...but maybe that's just becuase I see those things every day...

[morea]

BTW.. anyone else think this is a homework question? ;) :D


http://i13.tinypic.com/669y3rs.jpg

Ask again later. :D

[Jackimalyn]

Bacardi. They made it BIG with women with their Bacardi & Diet. And let's face it, how many bars had Mojitos on their menu 5 years ago? Bacardi practically invented them, well at least made them what they are.

[PrintDriver]

BTW.. anyone else think this is a homework question? ;) :D
I do I do!

I watched someone pump $129 worth of gas into an Escalade the other day.

[raerae]

Target! I heart Target. Everything about it.

$129 worth of gas is disgusting. I just threw up a little bit.

[JgS]

About what it cost to fill up my truck... That reminds me I need gas.

[Jackimalyn]

man. i get pissed when its over $40 (as it was this last time... cuz i ran it to E, i put in 14.5 gallons!)

[Typically]

wow that's nuts! mine is around $40 to fill but its only a 4 cylinder =] i don't know if 1800mattres is nation wide but their song gets stuck in my head a lot. budweiser usually does a good job branding too. i love that new bud light commercial they have where they are in the opera and the bottles break in the guys jacket. haha so funny.

[morea]

^ that one gave me a chuckle, too.

You know whose commercials I hate? Pepto Bismol. Ugh.

[Jackimalyn]

OH! with that damn jingle to top em off. cant stand em

[Typically]

hahaha yea i hate that new pepto commercial. but i still get a laugh out of someone singing diarrhea

[raerae]

nausea heartburn indigestion upset stomach diarrhea whoa pepto bismol!

yeah, i said it.

[CkretAjint]

nausea heartburn indigestion upset stomach diarrhea whoa pepto bismol!

yeah, i said it.


Atleast YOU know their marketing works!

[Red Kittie Kat]

did you grab your tush when you said diarrhea?

I loathe .... LOATHE.... those pepto bismol commercials

[Typically]

how do you really feel rkk? =]

[Red Kittie Kat]

lmao Typically :D

let just say if they never get shown again it won't be too soon :p

[Red Kittie Kat]

God bless You Tube ...

For those that don't know what we are talking about


http://www.youtube.com/watch?v=a_ayfHHXHjc

[reuber1]

Target! I heart Target. Everything about it.
We should talk...

Seriously though, they do an awesome job at advertising, and even better at stretching their work force as thin as fishing line.

[Jackimalyn]

ah.. do i sense a disgruntled former employee??

[reuber1]

ah.. do i sense a disgruntled former employee??
Not at all.








I mean, Yes.

[jimking]

Sure about that?;)

[reuber1]

Sure about that?;)
Don't believe everything you see, especially in that post. ;) :p

[Jackimalyn]

ah ha... the fine print...

[frankster]

Yeah, I was fond of last xmas Target advertising. I think it was Tord Boontje that did a load of it and it looked very slick and sexy.

Comcast has got my vote for the Comcastic stuff done lately. I loved "Save Moolah" and the more recent ones that mimic the style of the original Hitch hikers guide to the galaxy.

Years and years ago (when I was very young) I used to cut out and save Michelob and Silk cut adverts from magazines because they were so great. I think my parents were a little worried that thier preteen was clipping cigarette and beer adverts! I will try to dig up something to show you what I mean, but it was over 10 years ago and the original clippings are 5000 miles away in my parents house.

[Blanket_509]

Emerald Nuts...because when I think of Robert Goulet (surprisingly often), I think of Emerald Nuts.


I'd also like to add that no matter how hard Verizon tries to brand itself as being friendly, reliable, and high-tech, I will always remember that they are sneaky, deceptive crooks out to squeeze as much money out of you as they possibly can, with no regard for maintaining any form of good-will with the customer.

[John G]

I watched someone pump $129 worth of gas into an Escalade the other day.
pumped over $400 into a combine and half a tank of a tractor the other day. Nother $395 this week. Yay for 1 gallon an acre mileage!

yeah, i'm late to the thread

[raerae]

did you grab your tush when you said diarrhea?

I'm not gonna lie, I considered it, but questioned what my coworkers would think of me as i was grabbing my tush saying diarrhea and staring intently at my computer monitor.

[Typically]

^^^ ROFL!!!!! oh man i needed that this day went downhill quick

[mattbing]

Well up here in Canada we have a coffee store called Tim Hortons. And well no matter what time of day it is, you will have a lineup literally going around the building. They make good coffee, but is it that much better than other coffees? Not really it's all about the brand.

I've been twice today, I'm brainwashed.


Also I'd have to say Coke as well. Even though I prefer Pepsi, I always order Coke at restaurants, and occasionally pick it up at the store out of habit.

And lets not forget Heinz Ketchup. Truly there is no other kindz. I will not buy any other brand. Is there another? Besides the store brand? That's a powerfull brand, when potential competition says "What we're going to make a ketchup that beats Heinz? Whaddya stupid, get the %$^&* out my office you make me sick!"

[Typically]

And lets not forget Heinz Ketchup. Truly there is no other kindz. I will not buy any other brand. Is there another? Besides the store brand? That's a powerfull brand, when potential competition says "What we're going to make a ketchup that beats Heinz? Whaddya stupid, get the %$^&* out my office you make me sick!"

yup hunts but im not a fan

[Brie]

Is it ketchup or catsup? What's the diff anyway? Just curious, actually I despise ketchup or catsup.

[Typically]

ketchup has tomatoes in it, catsup has cats in it =]

[Red Kittie Kat]

I'm not gonna lie, I considered it, but questioned what my coworkers would think of me as i was grabbing my tush saying diarrhea and staring intently at my computer monitor.

:D lmaoooo





Ketchup v. Catsup was a landmark United States Supreme Court case involving tomato based condiments, which were invented in Saxony. The case stemmed from an argument among American consumers on the correct spelling of the word pronounced "Catch-up". The issue was further confused by major politician's wife Theresa Heinz, who claimed "It doesn't matter how you spell it, just vote Kerry, or I'm cutting you all off from it!”

[Seapony]

Current Thread Evolution:

Best Brands—>Homework—>Gas prices—>Diahhrea—>Pepto—>ketchup/catsup—>cats.

:D

[Tea]

OOooh...good tracking there Seapony.

I still love the Absolut vodka ads in magazines. I loved the artist ones the best.

[Seapony]

OOooh...good tracking there Seapony.

I still love the Absolut vodka ads in magazines. I loved the artist ones the best.

Those are quite memorable. I like them as well. And of course, not to be unmentioned, are the iPod line (although I'm getting a bit sick of them...but they are memorable). A classic favorite is Volvo..."Crash Dummies" are virtually synonymous with them, even became a cartoon for a time.

I love tracking threads, especially when their course takes them into "bizarre country."

:p

[Buda]

OOooh...good tracking there Seapony.

I still love the Absolut vodka ads in magazines. I loved the artist ones the best.

Yes, the Absolut Vodka ads are beautiful. Too bad the vodkas are disgusting IMO.

[LeftBrain Artist]

Head on! Apply directly to the forehead! Head on! Apply directly to the forehead! Head on! Apply directly to the forehead!

[frankster]

Head on! Apply directly to the forehead! Head on! Apply directly to the forehead! Head on! Apply directly to the forehead!

Damn you!!! That's one of the few adverts that causes me to shout at the tv. It's just frickin menthol lipsalve! You might as well rub Vicks or Bengay on your head, at least that way your eyes would go all red and start watering and someone might give you the day off work. It's not pain relief! It's a smelly lipstick! ARRGHHHH!!!

[seamas]

not a brand per-se, but treated like one :

The New York Yankees.
They were smart to never really toy with the basics of their image/logo/uniform.

The logo itself has had an interesting quality of never really looking "dated".
Even now it looks contemporary.


Love 'em or hate 'em.

[Typically]

ugh!

[escobar2248]

Yes, the Absolut Vodka ads are beautiful. Too bad the vodkas are disgusting IMO.

The Absolut ads rock.




So does Vodka:p

[Buda]

The Absolut ads rock.

So does Vodka:p

I like vodka, just not absolut vodka. I certainly wouldn't buy it and I used to drink it when it was free, but now I've decided that even drinking free Absolut goes against my grain. It just has a horrible flavour and aftertaste. Vodka should be smooth.

[Sketcher]

I have a book called "Absolute Book". It's all about Absolute Vodka's advertising campaign. I love it.

http://www.amazon.com/Absolut-Book-Vodka-Advertising-Story/dp/1885203322/ref=pd_bbs_1/104-6673452-1911144?ie=UTF8&s=books&qid=1190679185&sr=8-1

[urstwile]

not a brand per-se, but treated like one :

The New York Yankees.
They were smart to never really toy with the basics of their image/logo/uniform.

The logo itself has had an interesting quality of never really looking "dated".
Even now it looks contemporary.


Love 'em or hate 'em.

One could say the same for the Pittsburgh Steelers. My husband's a huge fan, apparently their uniform and logo and identity haven't change very much over the years, according to him.

[MonaCK2]

Speaking of the NY Yankees -

Here in the NY area they've had one of those AT&T/Cingular commercials that features Roger Clemons on the phone with his wife asking her about whether or not it would be okay with her if he returned to playing baseball. The wife protests, but Roger doesn't hear because of a dropped connection. Makes me laugh whenever I see it (and I"m not even a Yankee fan!).

"What we're going to make a ketchup that beats Heinz? Whaddya stupid, get the %$^&* out my office you make me sick!"

You are absolutely right about this. My husband and I own a sauce brand, and ketchup is a topic that comes up every so often as a product to make, until inevitably, someone says pretty much the exact line above. ;)

As for great branding, I think that Apple has done a really good job with marketing and branding. I don't think anyone has mentioned this yet. But how many people stood on line for an iPhone simply because it was an iPhone, without even finding out if it was a decent piece of equipment first?

[jimking]

I should have bought stock in Apple when it was $18 a share, now it's $140.:mad:

[blackmarker]

Off the top of my head:

Volkswagen

Gibson Guitars

Hot Topic

Target


Most television shows I watch on my computer, do I'm pretty cluless about commercials.

[shouldbesleeping]

I hate VW cars, but I LOVE this commercial

http://image.guardian.co.uk/sys-video/Media/video/2005/01/27/golfgti.mov

I hate the store but Old Navy ads... you can pick them out before they even show their logo

[seamas]

One could say the same for the Pittsburgh Steelers. My husband's a huge fan, apparently their uniform and logo and identity haven't change very much over the years, according to him.

Interesting, I was thinking of mentioning a football team, but it would have been the Cowboys (who I loathe), mainly in that they have perhaps the widest fan base in the NFL as far as I can tell.

[reuber1]

Speaking of NFL logos, how about those Eagles uniforms from last week? BARF.

[escobar2248]

Speaking of NFL logos, how about those Eagles uniforms from last week? BARF.

Haha, there is something to love about uniforms from the 1930's.

The Cowboys have gone through several jersey and pants changes through the years, but their helmets has only changed once. They were originally white with a blue stripe and a blue star, then changed to their current design.