Innovation DL FLyer Critque

[jackc4ss]

Please critque the DL Flyer on creative AND the wording (the client wasnt sure about the wording)

Your Hunter Valley Wedding Planner Magazine Launch.

This flyer is to go into a free goodies promo bag that is being given out at *breathe deep* "Your Hunter Valley Wedding Planner Magazine Launch".

It is being given to 250 of the clients that have advertised inside the magazine.

Feedback?

http://img295.imageshack.us/img295/1/dl3cz8.png
http://img295.imageshack.us/my.php?image=dl3cz8.png

http://www.jackcass.com/web/innovationDLflyer.jpg

[jackc4ss]

Version 2... Prints better

http://img300.imageshack.us/img300/6393/dl3ver2bc3.png

[WannaBrie]

I like the colors, but the first thing that jumps out at me is that you've got too many fonts here, and they are not working together. Also, I don't care for the way you've split up the word "innovation" it looks akward. I like the flower/flash drive, but I think the leaves could use some work, they don't look like they fit the image. Also, shouldn't it be "THE key to your success"? it looks like an unfinished thought the way you have it. I think its a good start, but needs some work. Hope that helps! :)

[blackmarker]

A said above, you want to have it to read "THE key to your success".

You mention "6 easy steps", but you don't give a hint as to what they might be. I think you need to either list those steps, give hint to them, or change the wording.

I would make the "interactive workshops" another point in the list, or separate it completely rather than underline it. Underlining gives me the impression that the points below are the workshops, it feels awkward to me.

I don't like how "innovation" is broken up either. I find it's very rare that you can get way with breaking up single words onto more than one line. I would space it a cross the top (which means reducing the font size), or try running it down the side of the piece. That font looks as though
it might do well as vertical type.

[tZ]

The illustration needs more definition or to be rethought. Currently it looks extremely fake.

I'm not getting the concept either. A storage device on top of a flower?- what does that have to do with anything?

Another problem with the illustration could be the fact the stem doesn't create a smooth transition into the storage device.

[jackc4ss]

Hi,

Thanks for your valuable feedback...

Re the innovation the client loved the Innovation font and the 2 lines so i left it like that. (but i still played around with it as you do) but I think the font worked well.

I changed the copy text to fit into the whole image of things. Works well now i think :)

The client liked the usb plant and she even commented on the fakeness of it and liked it so that was lucky.

I adjusted the alignment both on the left and right :) Looks way cleaner. thanks heaps! It is going to print tomorrow on high gloss cast coat board :)

excuse the white border - it is just a cover for the bleed.

http://img294.imageshack.us/img294/5139/dl4hr6.png

[mattbing]

Hmm, needs more boxes and typefaces

[martyng]

You having a stressful day today? :)

[mattbing]

You having a stressful day today? :)


Yeah sometimes you just need to be a *****.;)

[double A-ron]

Yeah sometimes you just need to be a *****.;)

Well, at least I wasn' the only victim this morning. :D

[tZ]

Clients are always right about great design.

They definatly know it when they see it!

[vxhorusxv]

You have letterspace issues in "innovation". Specifically, between the "o" and the "v".

I remember, years ago, when I didn't know what "letterspace" meant and I didn't much care. Now? Well let's just say there are days where I think ignorance was bliss =)