New logo workings

[Crimson]

This has gone thru one round and is on the second draft. I always like to see what my peers have to say. . . It's so easy to get tunnel vision when you look at something for a long time.

Here is the first:
http://img227.imageshack.us/img227/1718/engineheadxz2.th.jpg (http://img227.imageshack.us/my.php?image=engineheadxz2.jpg)
The second:
http://img341.imageshack.us/img341/5336/engineheadrevsz6.jpg (http://imageshack.us)
By crimson107 (http://profile.imageshack.us/user/crimson107)

[frankster]

What is the business?

[blackmarker]

I like #3 and #5. 5 does not work on the black background though.

[BJMRGTIVR6]

What is the business?

This would help.
I do not like #1, #7 and others that are hard to read. that includes #6 and maybe #3 at a small size.

I did like that you used the "Head" from the first round as I thought that was the best part.

[icekitty37]

A lot of those are really hard to read. It almost seems like you are trying to use every font you have. If the head is crazy and flaming, maybe the type should be a little simpler and easy to read.

[GraphixNPrint]

If I HAD to choose; 4 - it is simple compared to the others, readable and consistant throughout the design of 3 versions presented.

[mattbing]

I think you're overdoing it. I like the flamehead icon but I'd keep the text simpler. Maybe streamline the icon a bit more as well.

[frankster]

I think you're overdoing it. I like the flamehead icon but I'd keep the text simpler. Maybe streamline the icon a bit more as well.

Absolutely. simpifying will make it much stronger.

By the way, it reminded me of a Metallica poster my husband's brother used to have up in his room when we were younger.
http://ec1.images-amazon.com/images/I/21FaUDPEvnL._AA160_.jpg
I'd still like to know what the client does. It looks like it might be for a car mechanic enthusiast forum or something.

[BJMRGTIVR6]

yes, simpler text would be best. that was why it jumped out in the first round as it was simple with a nice graphic. in teh second posting, most seemed to be really heavy hitting without a reason for overdoing it almost unreadble.

[Crimson]

Yep- follow the logo's name- www.enginehead.com It is for a car,Van,motor Enthusiast. It has a forum and is trying to appeal to a young male, Slightly hip hop crowd in Orlando. The logo will be mainly used for the web but the redesign of the logo is that the current one doesn't work in B&W and when it is small.

I definitely think number 4 is my simplest form and works the best overall. I'm playing with several fonts but no more than 2 in one concept. (all only use one font except for Number 6 I think) The samples the client showed me have alot of the effects you are seeing. Here was what they they gave me for inspiration:


http://www.Octanetv.com/
http://www.whipstyle.com/
http://www.nightshiftevents.com/
http://www.vipautofashion.com/
http://www.hotimportnights.com/
http://www.hincity.com/
http://www.RSportscars.com
http://modifiedcars.com/

[BJMRGTIVR6]

Well, most of those do not have the grunge style that makes it hard to read.

Sure, some of the names have a chrome effect played on them for use on the web, but they can easily be modified to B&W. Most carry a simmple font with some slight alterations, thus giving it style and not just a stylistic font placed within it.

I'd try using just the Head and try a few more font treeatments...maybe plain fonts or tweaking a few letters, but give some basic San Serifs a try.


*I think #2 & 3 could work but you need to move the Head to the left so it doesn't overlap the name as it makes it harder to read at a small scale. for #3 maybe in front of the name and #2 maybe above "engine" or in front of the name
The problem i see about #4 is that on teh small size, I can really read ".com" but not so much the Engind head.

[graphicsmama]

I agree with BJM and I wanted to say that I really like the head. :)

[Crimson]

I think this is the most versitale of all the concepts. I would like to eventaully have the mark be able to work without saying enginehead. When I see the swosh, It doesn't need to say NIKE. Thanks for all the post. This is what I am narrowing down to and the client likes the best. Feel free to make any comments about this one. . . Hopefully I haven't ignored anyone but mainly listened to my client (the art Director) and given them what they want. I think they are really happy with it. Of course there are other designers in my area working on it too. Crossing my fingers that they pick mine. It would get pretty good exposure. . .

http://img165.imageshack.us/img165/7981/engineheadmainik7.jpg (http://imageshack.us)
By crimson107 (http://profile.imageshack.us/user/crimson107)

[Crimson]

Well, most of those do not have the grunge style that makes it hard to read.

Sure, some of the names have a chrome effect played on them for use on the web, but they can easily be modified to B&W. Most carry a simmple font with some slight alterations, thus giving it style and not just a stylistic font placed within it.
....
The problem i see about #4 is that on teh small size, I can really read ".com" but not so much the Engind head.

The grunge is related to the current logo they have at www.enginehead.com That is what I am updating.

The problem with #4 is what I liked the most about it because I think that makes it work as a mark and can be more than what I put into it. A good Logo can be about balance but then creatively breaking enough rules or symatry(sp?) to make it interesting.

[mattbing]

Why the reason for the Robosauraus sized .com? If anything at all it should be secondary.

[Crimson]

Why the reason for the Robosauraus sized .com? If anything at all it should be secondary.


well they want to drive traffic to the site. Maybe if the mark is accepted well then we can just have the tribal Flame head and drop the .com too. . .

[BJMRGTIVR6]

I think my problem with #4 was that it makes it feel more like a web name than a company name. But as stated, it may be more likely that than a company. So, erlateing it to teh web, it may be fine.

[mattbing]

I think the name is the important thing. If a user forgets the .com part does it really matter? I mean you don't even need the .com part in a browser anymore. You enter enginehead in the field and voila! You have a top tier name, therefore I don't think the huge .com is that important. If it was .tv, .org, .ca etc. then there might be a need for the emphasis.

But hey that's my 2cents.

[Irine]

how nice they are giivng you resounrces of inspiration.... :-)
i really loved the 3 first.

i think that number 4 has an imbalance in it. it`s just a smaller word mean a big one.and raises teh question-why teh com should be big? enginehead is more important. most of the sites are com...

i perosnaly love all of them! i really think they are great. 7 looks like something that will work...at least that`s how it seems to me.

thought i am a student and my oppinion is not worth much, i just wanted to express my admiraiton..i htink they are really beautiful!

[Irine]

hey! i just saw this second page! i htink it`s beautiful bu t it`s a bit hard to read....this vertical enginehead

[Crimson]

I think the name is the important thing. If a user forgets the .com part does it really matter? I mean you don't even need the .com part in a browser anymore. You enter enginehead in the field and voila! You have a top tier name, therefore I don't think the huge .com is that important. If it was .tv, .org, .ca etc. then there might be a need for the emphasis.

But hey that's my 2cents.


Good Point. Of Course .com is another way of saying web and they want to Drive Traffic. There are other artist working on it and that was the one my art director wanted me to push the futherest. The good news is that they are go to do some field test with it to see what ones best hit the market they are reaching. It's all good. Thanks again for everyones comments. . .