"Green" Designer Logo...what do you think?

[yodi711]

Hi everyone,
This is a logo I just created for a friend. She is starting a business (as an architect) 'greening' houses. Basically they, her and her husband, create plans for renovations of homes with sustainable features. There company is Habitat 210.

http://i69.photobucket.com/albums/i75/jodimccreary/Anderson_Final-1.jpg

Thanks!
Yodi

[CkretAjint]

I think you will loose alot of it when reduced down to normal logo size. Most 'logos' don't have slogans on them, so if you ditch the slogan potion, I don't find it all THAT interesting...

[yodi711]

Okay, so maybe the word 'logo' wasn't accurate...how about logo with slogan? This will be used on signage outside of the residences.

I guess all that matters is the client is happy and thier vision was achieved. And trust me, pleasing architects (especially the nationally recognized architects) is not easy.

[blackmarker]

I'm not terribly thrilled by the primary font choice. I'd choose something stronger with more character. Maybe you could lose the "house" and do something more with the leaf. I like the secondary font in the tagline, I'd bump it up more though. The G is sitting pretty low in that box.

[CkretAjint]

Okay, so maybe the word 'logo' wasn't accurate...how about logo with slogan? This will be used on signage outside of the residences.


Your still using the word 'logo' though.... :p Even still, if you drop the slogan it is really not that strong of a 'logo'

[tZ]

if all that matters is the clients happy then why ask others?

A house… whooptie doo!- great concept.

I'd go back to the drawing board and think about a more intelligent way to represent the idea of a more environment friendly house. This says absolutely nothing in regards to that. I see a house with a leaf but, thats about all.

[teniworks]

Hey, if your client is happy then that's good (I guess) but, I would suggest that you go further with this idea. Right now it is not very eye catching, or original- try researching, "green" housing and/or construction. I understand that this is for a friend but, stretch those design muscles.

[Drazan]

It's for a sign. those who drive by will never be able to read the border on the bottom. The font is too thin and from a distance it will be lost. As well as shrinking this down for web/letterhead/bizcard etc.

http://jadeadragon.com/shared/gd/gd_habitat210.jpg

The sharp angle of the roof does not go well with the rounded corners of the "house".

Is 210 a location number? What does it mean?

The habitat 210 is simple, and clean - which can work. But being simple and clean - it doesn't stand out in a persons mind. The other symbols of the roof and leaf are too weak in comparison to your big block of 210.

the bottom border and text is all but unreadable in any context except on a half page of 8.5" x 11".

When I do a logo, and I force this on to my coworkers - is to take the concept and print it at small size and on a 8.5"x11" paper (or tabloid if you have it). The small size should fit comfortably on a biz card and be completely readable with no further adjustments. The larger sheet I tape or pin to a wall and stand back 8=10 feet or more to see how distance treats the design. This eliminates many of the mis-perception of working on a computer.

Take the idea further. I don't think you are quite there yet.

Jade

[PrintDriver]

Strengthen the 'green' concept. Right now it is kinda faint and appears to be an afterthought over the top of 210.

Creating signage can be difficult the first few times you do it. What looks good on the screen doesn't necessarily work at drive-by speed. Find yourself a chart that gives you letter legibility distances and font suggestions. Color is up to you but dropout on vibrant green is really tough to read to begin with.

You may also want to consider stock signage blank sizes when creating the shape of your sign. Custom cut blanks cost more. A lot more. Real Estate signs have a certain size ratio (I don't make or print them so you find that out for yourself from any sign site.)

[PrintDriver]

Here's one.
http://www.geminisigns.com/signletters/letter-visibility-chart.htm

Plus some do's and don'ts for signmaking. There are others. These are some basics
http://signweb.com/index.php/channel/7/id/1361
http://signweb.com/index.php/channel/7/id/1323
http://signweb.com/index.php/channel/7/id/1356
http://signweb.com/index.php/channel/10/id/333

And if you want the full evaluation study including how to do the math:
http://www.ussc.org

Signmaking isn't just making it look good on screen. There is a theory behind it not taught in design schools. There is math, color theory, letter height, viewing distance, speed of approach, and the actual surroundings around the sign location itself (other signs, trees, poles, wires, etc.)

I see a great sculptural mall sign every day on my way to work. Looks great going Westbound on the highway. Problem is, 90% of the people approaching the mall do so going Eastbound, so the great sculptural lowercase letter "n" is backwards. LOL!

[emucru]

Wow! Great Links PrintDriver. I Bookmarked them all. I don't do signs often but it definitely comes in handy.