Toxic Culture
10-14-2007, 04:26 PM
Im doing a dissertation on colour theory and I am sending out emails to small companies enquiring about their logos and colour scheme decisions...
Here it is...
Dear Sir or Madam:
I am currently in my third year at the University College for the Creative Arts and am writing a dissertation on Colour theory. This dissertation focuses primarily on the psychology of colour from a consumer’s perspective in the world of branding and advertising.
I am contacting you with regards to your company logo and would be ever so grateful if you could take a few minutes to answer the following questions which will assit me greatly on this topic.
Firstly, when deciding on colour schemes for a logo, was it the company or the designer who chose them?
What was the criteria in regards to colour, how has it been used to affect to create a unique and lasting identity?
And lastly, does psychological association with colour play any part in choosing a colour scheme and if so, who would be consulted on this matter? Where would the research for this come from?
As you are graphic designers and no doubt do work for logos, branding, advertsing etc... I was wondering if you could help me with my questions. Does your client specify a colour scheme (if there isn't continuity, i.e its a business starting from scratch) If you get to choose your own colours what are the decisions behind this, does the pyschology of how we relate to colour and associate things with it have any influence in the decision making process? Do you think companies use colour to target consumers and get the most revenue? Do you belive colour affects a brand etc...?
I know you're all great thinkers so you'll do me proud
Thankyooou
Here it is...
Dear Sir or Madam:
I am currently in my third year at the University College for the Creative Arts and am writing a dissertation on Colour theory. This dissertation focuses primarily on the psychology of colour from a consumer’s perspective in the world of branding and advertising.
I am contacting you with regards to your company logo and would be ever so grateful if you could take a few minutes to answer the following questions which will assit me greatly on this topic.
Firstly, when deciding on colour schemes for a logo, was it the company or the designer who chose them?
What was the criteria in regards to colour, how has it been used to affect to create a unique and lasting identity?
And lastly, does psychological association with colour play any part in choosing a colour scheme and if so, who would be consulted on this matter? Where would the research for this come from?
As you are graphic designers and no doubt do work for logos, branding, advertsing etc... I was wondering if you could help me with my questions. Does your client specify a colour scheme (if there isn't continuity, i.e its a business starting from scratch) If you get to choose your own colours what are the decisions behind this, does the pyschology of how we relate to colour and associate things with it have any influence in the decision making process? Do you think companies use colour to target consumers and get the most revenue? Do you belive colour affects a brand etc...?
I know you're all great thinkers so you'll do me proud
Thankyooou