New PayPal logo

[wienerdog]

It looks like PayPal changed their logo.

Old logo:
http://www.settlementinstitute.org/images/paypal_logo.jpg


New logo:
http://www.underconsideration.com/brandnew/archives/the_real_new_paypal_logo.jpg

The fonts seem to have a smoother edge, and other than the color shift, it's not very different.

I wonder if all the fake PayPal/eBay things passed around the web contributed to the desire for a new logo, but one that is close enough to the original that it doesn't make people think it's fake.

It's interesting to see a logo associated with "trustworthy and safe" for online purchases for so long. What happens to that trust they've built up when they change their logo (as subtle as it is)?

It's a good example to any potential client how important a logo is to a business. Think of what happens to brand identity when people misuse it for fraud.

[budafist]

I don't like it. The difference between the 2 blues isn't great enough. It makes me nervous.

I would prefer more contrast like this:
http://img216.imageshack.us/img216/4104/therealnewpaypallogorv4.jpg

[Seapony]

Bleh.

The two colors make it look quite dated. I suppose they didn't have much to work with—that logo was never that great to begin with. I imagine the DbyC only let them do so much...I suppose.

http://www.smileygarden.de/smilie/Asia-Emoticons/200.gif

[Mynock]

This was on BrandNew a a few weeks ago. It's ok. Not shocking. Needs a reflection.

[tZ]

Wonder how much the new font set them back.

[Patrick Shannon]

Come on....they couldn't go all the way and add some bevels/aqua, a 2.0 and/or beta? The web companies are getting lazy.

[graphicsmama]

yuck

[frankster]

Oh god, I fell asleep there for a minute. What were we talking about? A logo right? a blue one, hm, nope, can't remember who's it was.

Oh wait, it was a company that handles money wasn't it. One that wanted to be seen as all touchy feely and close and freindly like to it's customers, so used a soft and cuddly slightly rounded blue font that wanted to be your buddy. It was WaMu wasn't it!

At least WaMu's font wasn't totally sucky and ugly and italic and doesn't look like someone had just put an outer stroke on something.

http://img225.imageshack.us/img225/8339/paypalwamupd1.jpg

Booooooring.

[poky]

very plain looking

[Corey]

looks like they're trying to tap the trusted brand of visa. subtle...
(hi. long time reader, first time poster.)

[jimking]

Wonder how much the new font set them back.
I heard the CEO's 12y niece created it. Pure genius. ;)

[Booger]

I need to do some logo redesigns.... round a couple corners, blue it up and bank...:rolleyes:

[SurfPark]

I like the new logo compared to the old one. I can see how they are trying to be the Visa of the internet.

[OTEM]

I don't understand the change.

[captain spanky]

I heard the CEO's 12y niece created it. Pure genius. ;)

LMAO