What font P&G uses?

[pazazlm]

I have to do some embroidery on some caps for a Proctor and Gable company. They want the P&G logo as well some other text going around the opening on the back of the cap. Do anyone know what font P&G is made out of?

Thanks!

[urstwile]

Why not find out directly from the source?

Seriously, that's not a flip answer, if you're doing it legitimately, you need to get a hold of their graphic standards. I'm sure a big corp like P&G has an identity font, and I'd be surprised if their logo is an unmodified font.

[budafist]

I agree with Urst. If the company is a legitimate company, they should be able to have access to the logo in an eps format.

Recreating the logo for a well known brand is not only a waste of time, it's dangerous ;)

Call the company, tell them who you are, who you work for and who your client is and tell them to email you a logo. I do it every day.

[BJMRGTIVR6]

It should be a common one, I pass by every morning on the way to work but have dismissed looking at it anymore.

I suppose you have the logo but want to add text in a similar font?
have you tried whatthefont.com ?

[longboy]

I suppose you have the logo but want to add text in a similar font?

That's what it sounds like to me as well. In a lot of their PDFs on their site, the Frutiger font family seems to be the font of choice for their marketing efforts. I couldn't find a branding style guide on their site-

::edit:: I should clarify that the P&G in the logo do not look like Frutiger, but their body copy in their marketing collateral is Frutiger.

[Two-Toe Tom]

so... why don't u just nab their logo from their pdfs? :p

[longboy]

My guess is pazazlm already has the logo, either rasterized or converted to outlines. pazazlm is just wondering what font is used in the logo-

[CkretAjint]

Very true Tom. Once you open the PDF in Illustrator it should import the editable file it was created from... *shrugs* I do that quite often.

[Two-Toe Tom]

ooh i see, thought OP was trying to recreate the logo. yeah i'd use a sans-serif for the text, embroidering serifs could turn out ugly :p

[PrintDriver]

You don't usually find branding standards for a company as large as P&G out in the open. Usually they are kept on password accessed pages that also house the logos in various usage formats.

[longboy]

PrintDriver, you're correct. It was worth a shot, as I've found some pretty big names in my searches (Adobe, Apple, CBS Sports, Diebold, etc.)

[PrintDriver]

Current, authorized ones?

[longboy]

AFAIK, yes. I have been doing research for the one I've been tasked to do for my company. And the ones I have downloaded were from their respective websites, not posted in someone's blog or the like. And FYI, I'm not doing work for those companies, I was just gathering samples to show my team for reference.

Sorry for getting off-track.

[pazazlm]

Yeah, the file we had of the P&G logo was a flatten PDF... so I couldn't pull the fonts off of it to figure out the font... I think our little gal that does our embroidery is just going to use a font simular but redo even the "P&G" part of it to make it look right.. I luckily ended up gettingout of this project since the text is going around the opening in the back of the hat and she has a template to follow in her program to do that! Thanks for everyone's input!

[PrintDriver]

Right.
Don't have the font, change the logo?:eek:

[chris82]

I don't know if it's on there, but www.brandsoftheworld.com has a lot of logos for free in .eps format. Try to get it from there and edit it in Illustrator.

[Red Kittie Kat]

You can't trust brands of the world either ... and I happened to look because I was bored and the logo they list is nothing like the logo on the proctor and gamble site.