Logo re-design

[hyena-empire]

Here is a logo that I re-designd for Legendo Entertainment. The client requested that he wanted something more agressive and edgy, but elegant. Here is my solution.

http://www.hyena-empire.com/pics_new/logo_105a.jpg

Joe
www.hyena-empire.com (http://www.hyena-empire.com)

[Two-Toe Tom]

looks awesome! very nice work :)

[John G]

perhaps look at your type baseline? It's all over the place.

[Junglist]

That's great! But you might want to consider another font when you present to your client. You never know what he means by "more agressive and edgy, but elegant."

[PrintDriver]

It's not that the baseline is all over the place, the O's and E's don't appear to be set below the baseline as is normal in most fonts. It looks weird when the bottom curve of such a letter is placed on the same line as the bottom of a serif. Either this was done purposely (breaking a major typographical rule) or the font is an odd one (or a free one :p)

[bigrich1]

I like! I agree that the typeface may need to be changed, but leave that up to the client (not to physically change the typeface - gosh, can you imagine clients had that kind of control?! *scared*) but i think it's definitely good enough to present. I like the new flow of the griffon(?)

[CkretAjint]

I like it alot!!!

5 things though to help tighten it up:

1) I wish he still had a lower jaw.

2) I wish his wing dipped into the arch of his back a little more. Seems kind of gappy/not so flowy in that area.

3) With his front claw that is up in the air. On the black out version. I wish there was a white line separating his body from the claw. Like the rear leg is separated, I think the front should be as well.

4) The rear leg that is separated, doesn't have a consistent distance from the body. i.e. - The white space goes from a lot, to a little and then back out again. It's not the same amount of space.

5) The tip on his butt, I feel, should line up with the point on his tail where it starts. Not be slightly lower like it is now.

Make sense? All are just SLIGHT tweaks that will tighten up the over all design and help is appear that much more flowy! Good Job.

[Toad_1]

Is this 'griffon' suppose to have only on foot with four toes, while the rest have three?

[Navian]

Watch your curvature blendings.

http://img125.imageshack.us/img125/2360/legendonl9.jpg

I have pointed out a few that don't exactly flow well (the change in curvatures), look for the dots.. I started with the dot and lines, but I saw more and more, so I just put dots down. lol

IMO I think the wing would look better if you had the outline of the wing to match the curvature of the body... Did you freehand this (as a sketch) first? The Griffon does need the bottom beak.

Also, why does the outline logo's wing not outlined like the body? (ie the reverse of the 2nd)

I agree with what everyone has said about the font, doesnt work for me.. Though, what you have almost has a Ferrari feel to it:

http://www.cartype.com/images/thumbs/2/Ferrari_1.jpg

[longboy]

One thing about the wing is that it appears to be a mane and not a wing. Comparing to the old logo where it is affixed to the back/side and not the head, vs. on the head where it implies that it is not a wing.

Maybe I'm reading into it too much-

[carolyn]

Is this 'griffon' suppose to have only on foot with four toes, while the rest have three?
i believe that's the heel of his foot, not a toe

[cjoe]

This could be a gorgeous solution, but its all about polishing. The typeface is great, (what is it?) and take some of Navians observations about the curve blending. I also think you should bring the edge of wing closer to the body of the creature.

[Crimson]

It is a very slick redesign. I like the filled version much better. It is close and I agree with curviness needs a little tweakage. Also I think a bottom jaw like the leg and wing would be cool too. But it's all very minor. I bet this would make your client drool...

[hyena-empire]

Thanks everybody for the helpful comments. I do agree with all of the wonderful observations on this job. I can totally see the flaws in the curvature as well as in the obliques on the "O". It's nice to be part of a graphic community to share thoughts and critiques with. Thanks! BTW, sorry for the delayed response!

Joe