a TerryFox poster

[blacksky]

did a poster with a picture of terry fox found online the file is too big to be uploaded here so i uploaded it at flickr feel free to take a look..
http://www.flickr.com/photos/22847753@N05/2196092753/

[budafist]

Here you go. I used imageshack (http://imageshack.us/).

http://img155.imageshack.us/img155/2230/2196092753c1204c7e48gf0.jpg

Terry Fox needs to be a bit more centred - I feel like he's a bit too close to the bottom of the page.

I like the colour choice. Seems quite epic - not sure if it's just my screen but it seems a tad dark - no whites except for the text - is that on purpose?

The bottom line is dangerously close to the trim edge. If you moved Terry up a bit, then the text could come up too without obscuring his body.

[blacksky]

http://img292.imageshack.us/img292/754/terryfoxposterhj4.jpg (http://imageshack.us)


i gave some adjustments to the position.. ya the photo was black n white originally but its nicer to make it a little darker so i mask it abit

[CkretAjint]

I like it overall. A few tweaks that I thought of...

1) Instead of all black and white, perhaps try adding a SLIGHT hint of cyan or sepia to the image. It would help it pop a little bit more (like in the one Buda had linked too, I like the slight color more).

2) All the text seems to be the same size. I feel it should very a bit more then what it barely is now. Also, everything is in caps, except for the "join him..." line (even the text on his shirt!).

3) Your fonts seems to be SUPER modern for the image. Perhaps use more of a through-back era type of font.

[budafist]

Join the terry fox run.

Should this be Join the Terry Fox Run? It's a name and an event isn't it?

[blacksky]

ya true... thanks anyway for advice

[Maker]

Ditch the Weltron Urban font and go for something more Sporty/Collegiate. Try Varsity or something similar. Weltron U is over used and doesn't really fit the feel of the poster to me, it also gets lost because it's so narrow. If you really want the type to look weathered, make a custom brush out of a photo of a stucko wall and erase bits of the solid type face you choose. Keeps your weathering unique.

I would, like others have said, change the hierachy by making either the headline or the sub line MUCH bigger. Add a slight color to the image to cool or warm it (slight being the key word) and also pay closer attention to the small type at the bottom. The font could be more thought out to tie in to the HL and SL, and the lines could be lined up and fitted together better.

[Manny]

Terry Fox one of the most inspirational people in my life.
Rock on

[Design Slave]

There are so few elements in this poster and everyone else has pretty much touched on how to correct it.

I thought I'd mby jump on a soapbox for 2 min.

The following is only my humble opinion.

When I look at this poster you've offered, I'm looking for the contribution you've made. Either you've...

A: Taken a crap concept and done amazing things.

B: Built something from scratch, that has emotion and purpose.

C: Adapted something to show us, the viewer, your unique approach/statement/style.

I think I see where you're going with this poster and minimalist is a totally legitimate execution. HOWEVER. Designers get fooled into thinking that minimalism is an easy thing to pull off. It's not. I think it's harder than trying to cram 15 bits of information on one piece.

I think you've fallen into this trap.

What you've done to the picture is acceptable, although, the darker you go the less I can see this guy's leg and that's REALLY what this poster is all about. So... I guess I'm with you so far, it's a serious subject and you're treating it with reverence, which is a good thing.

The rest, unfortunately falls apart, the best previous comment was concerning the type... There is no connection between Terry and the type. The type looks like a distressed version of the "GOT MILK" typeface. (Perhaps it isn't but it's very small and my immediate impression is of that, so the connection is close enough for others to make the same mistake).

The copy line is fine (I've worked with worse).

Here are my suggestions...

You've chose a serious vein, so keep with it and go with a formal, serious sans-serif, clean and easy to read. Then spend 3 house playing with the sentence structure. Like so...

WHY RUN?
When You Can Walk


ask him

and variations of the above.

Remember it's a poster, a prospect zipping by in a bus should get the entire message in 2 seconds. So my suggestion is just go BIG with the two words WHY RUN?

The sub-head you can work out.

Then The "ASK HIM" section shouldn't go on the roof of a 1981 Chevy. Perhaps think about bringing that line of copy closer to Terry... Perhaps his leg? To draw attention to it.

Next the CALL TO ACTION... JOIN THE TERRY FOX RUN. This type should be the 2nd or 3rd 'read'.

This is a good tip to all designers

A: Write down your copy on a piece of paper.
B: Then rewrite it again, broken up into the pertinent pieces of information.
C: Add numbers next to each line, from 1 - whatever. 1 being the most important.
D: Then (And this is key) make sure the readers eye travels from 1 to whatever. That doesn't mean one larger that the next, or from top of the page to the bottom. This is where the design comes in!!!!

I'm hoping like hell that we all here are spending less time on these posts, than you spent on the poster. I'm sorry to say but this looks like your first draft... which leads me to another issue.

I have a teenage son who ONLY EVER DOES 1st DRAFTS. Drives me crazy!!! Your 1st attempt is SELDOM the best. Not only that... you haven't done justice to yourself, you haven't explored the outer edges of your creative mind.

Look, we can all sit here and help you massage this into something quite tasteful... problem is designer #2 will have worked on 8 concepts, chosen 1 and blow the doors off this, with tons of design snafu's... because it's the best one of 8.

Does this make sense? I hope so, there was some rambling in there. Forgive me.

[blacksky]

Thank you so much.. its gd to have some advice which makes me think through the project once again with new perspectives. will work on it soon.:)

[tZ]

The poster isn't appealing to a desire.

You should generally try to appeal to peoples basic desires when creating advertising.

Straight images with straight headlines are boring generally. Your image should answer the question in a innovative and interesting way not drag it out. For this reason it doesn't seem as if the concept has been resolved. To me this poster says – why run when you can walk? to see a person running – doesn't make a lot of sense…

[*the girl* ryan]

Does this make sense? I hope so, there was some rambling in there. Forgive me.

oh
my
god...
i have a sudden urge to hit every project i have done for the last 5 years and do them all over again...
-r