That thing for rich people I had to do

[budafist]

http://aycu20.webshots.com/image/40579/2000430755271579720_rs.jpghttp://aycu17.webshots.com/image/40536/2000400236946035829_rs.jpg

Ok, so it's not just for rich people, but it's an expo for people to be inspired and want what rich people have.

I have used the most epic movie font ever. I feel like it is a bit of a cop out, but I think it does work. Maybe I took the easy way out. I've kept the photographic frame against good advice, but it can be greyscaled (have done so already for the application forms) for black only jobs.

The squiggly bits are actually made from "LE" for Luxury Expo. It's probably too subliminal to pick out but that doesn't really matter to me.

http://aycu18.webshots.com/image/41497/2000480629278806987_rs.jpg

http://aycu38.webshots.com/image/42517/2000457523575763559_rs.jpg

http://aycu33.webshots.com/image/41912/2000448920827295168_rs.jpg

http://aycu34.webshots.com/image/40393/2000430072105199255_rs.jpg

This prospectus is A3 folded to A4 so here are the 4 pages. I managed to sneak by without any cheesy cascading diamonds and gold bars (yes! the client requested bars of gold).

I totally failed at selling white space to the client. They wanted it choc full of images where there wasn't already text. It feels cramped to me because I know what it looked like without images. Does it feel cramped to you?

The client wanted this to be a geared a little towards women as we already have a big expo here (not luxury, more expensive/cool cars, tech and toys) that is geared towards men.

[frankster]

I like the text layout and font choice and I think you've got away with it as far as the images go on the second and third pages, but yes, the last page does feel a bit overly cramped. I like that the images you've got all have the gold or blue colours running throughout them and I think that helps it look less cramped too.

I am so glad you avoided the gold bars! With a client like that I think you have done them a lot of favours that they are probably unaware of.

Is it one that you might want to "do your own way" later for your portfolio?

[Cyan_Ide]

I pretty much agree with Frankster. I really like the typography and its layout, and I think that it looks really good against the dark grey bars in the background, I think that is working as well. I'm not really a fan of the gilded frame with the text, that part isn't working out so hot. the images are hit and miss with me, some are OK, some are not (there are a few that are a bit too colourful, I think), but it sounds like those were done under duress, as you pointed out with your 'failing to sell white space' comment.

I think it's clear to see the parts that were all you, and the parts that you put in at the clients demand. Nice job on your parts! :)

[budafist]

I just noticed the abundance of blue pics now Frankster. Is luxury blue now?

I might close up the leading between the points on the back just so I can have a little white space between the text and the contact details at the bottom. I gave it extra space after to make it easier to read, but I'm not sure it's necessary anymore.

I thought I better add, that to make things a little more complicated, this prospectus doesn't go out to the general public. It's actually only for potential exhibitors so that they can rent a space at the expo. I don't know if that changes things as this piece is more "behind the scenes". Still, I think it's important for the "behind the scenes" stuff to look good. If you don't impress the right exhibitors, then you don't have a good show right?

[urstwile]

I like it, Buda. I agree that this might be a nice piece for you to create your own version of for your portfolio. :)

[budafist]

If I were to change this for my portfolio, what might you suggest off the bat?

I'll probably keep some samples of this just to have anyway.

[datswhutsup]

hi buda, very nice.

i would make the 4th page / image u are showing consistent with the 2nd page / image as far as the width of the images and the text box, like use the same grid for the 2nd page with the 4th page.

am i making any sense or clarity? if not i can take screen shots and throw em in PS to show u want i mean.

[frankster]

I think I'd try even darker with the grays for the background too.

[datswhutsup]

i agree with frankster, darker grays for the background and maybe less contrast between the grays, thus, it will give the white body copy more jump!

[Jam]

I think it looks good, I like the picture frame and think it works well against the striped wall - nice

[martyng]

Overall I think it work very nicely. Going back to a comment about the cramped feel of the last page.... At a first glance it looks to me like there are 7 images instead of 5. At the bottom I see a boat horizontal line, the sea horizontal line then the sand. Maybe a simpler image would work better there?

[CurtisS]

I thought I better add, that to make things a little more complicated, this prospectus doesn't go out to the general public. It's actually only for potential exhibitors so that they can rent a space at the expo. I don't know if that changes things as this piece is more "behind the scenes". Still, I think it's important for the "behind the scenes" stuff to look good. If you don't impress the right exhibitors, then you don't have a good show right?

If that is the case then the images of luxury become less important. Some images from past shows may help. At minimum, you should include a map of the expo floor so prospective exhibitors can get an idea of the layout.

I also agree that the columns (images/text) should be the same width from page to page. Otherwise I think your work is very strong given the limitations set by your client.

[budafist]

If that is the case then the images of luxury become less important. Some images from past shows may help. At minimum, you should include a map of the expo floor so prospective exhibitors can get an idea of the layout.

I also agree that the columns (images/text) should be the same width from page to page. Otherwise I think your work is very strong given the limitations set by your client.

This is the first show, so we have no past show photos. To be honest, I'm glad. Expos in New Zealand aren't the beautifully designed (moneyhungry) expos that they have overseas. The stalls are really very simple and budget. They're normally a poster to advertise the company and some products on a table. I've had to include expo photos for other expo designs, but sometimes I wish they'd just leave them out!

Not to mention that the client normally takes the pics in poor lighting on a cheap camera.

Map, application form and package pricing are all on separate faxable (black and white) sheets. They're not so pretty, more utility.

[vxhorusxv]

Put the headlines in PMS Silver Metallic.

I just love metallic inks =)

[GraphixNPrint]

I dont know if you noticed but the guilded frame actually makes out a LE also:

:D

[Danger_Mouse]

Nice work, I like-a yo styl-a.


One comment...the very bottom image (beach and ship) is a different size than all the rest, which seem to be consistent. It sort of stands out, but hard to tell at that size. I am one for consistancy though, even if it inconsistantly inconsistant.

Also on the last few pages I notice a few lines of text (in the bullet list) that should soft return onto the next...quite a few wasted lines with only one or two words. I would bring down one or two words from line before.

[budafist]

One comment...the very bottom image (beach and ship) is a different size than all the rest, which seem to be consistent. It sort of stands out, but hard to tell at that size. I am one for consistancy though, even if it inconsistantly inconsistant.

It does stand out doesn't it, it's a long one. I guess I did the photochoosing kinda a funny way. Instead of working out a composition and then finding images to match, I found a bunch of pics and then tried to fit them into a puzzle.

Also on the last few pages I notice a few lines of text (in the bullet list) that should soft return onto the next...quite a few wasted lines with only one or two words. I would bring down one or two words from line before.

Do you mean that each bullet's leading looks too big? I've got about 1mm space after each para/bullet. Not enough?

By

[Danger_Mouse]

No your leading is fine.

I mean your linebreaks on some bullets, the ones that are two and three lines.

Example

- BLAH BLAH BLAH BLHA BLHALAJKFDLJSDFLKJSDF
SLFJKSDLFKJLSDKFJLaaaaaaaaaaaaaaaaaaaaaaaa
BBBBB

^bring down some of the aaaaaa's to the bottom BBBBB. heh I get it mixed up what its called, rivers? widows?
Like this (last line isnt so short):

- BLAH BLAH BLAH BLHA BLHALAJKFDLJSDFLKJ
SDFSLFJKSDLFKJLSDKFJLSKDJFLKSJLFaaaaa
aaaaaaaaaaBBBBB

[budafist]

Oh gotcha!

[garricks]

Widow = last line of a 'graph that falls on the first line of a column
Orphan = first line of a 'graph that falls on the last line of a column

In Indy, highlight the paragraph, go to the Paragraph panel, click the flyout, and choose "Balance ragged lines. Or select the last few words ( aaaaaaaaaaBBBBB), go to the Character panel flyout and choose "No Break."

[Danger_Mouse]

^ yeah that's it....I never use those terms as often as I hear them. heh heh

[Danger_Mouse]

In Indy, highlight the paragraph, go to the Paragraph panel, click the flyout, and choose "Balance ragged lines. Or select the last few words ( aaaaaaaaaaBBBBB), go to the Character panel flyout and choose "No Break."

oh cool, didn't know that one.

[garricks]

I use "no break" more often, to keep "St. Louis" from breaking in the middle as well as company names, etc.

"Balance ragged lines" can have some pretty funny-looking results if you're not careful. :eek: