Brainy Logo

[npbluth]

I created this logo for an international technology/software solution company. I couldn't use a brain as a symbol so I used the globe-lightbulb concept. Let me know what you think.
http://pic50.picturetrail.com/VOL458/10803625/19240602/311740471.jpg
Thanks,
Nick
NBluth Design (http://nbluth.wordpress.com)

[CkretAjint]

Holy gradient, Batman! How does it look in 1 solid color? Not really feeling the type. Cool concept though

[double A-ron]

I'm with Crket, I'd really like to see how that works as a one color piece.

[frankster]

I am resisting the urge to post umpteen stock photography images of globe lightbulb illustrations.

I see you are based in Utah, is the company American? If so then it seems peculiar to have the european/african side of the globe illustrated.

It also seems a little anti technology to have a font that feels more suited to the early part of the 20th century.

[Optimusdinkus]

Yea feels very art deco of the 1920's, back in the days when sliced bread didnt even exist! IMAGINE!
Maybe try a techy cut corners n circuit board looking thing type font deal.

[npbluth]

Here's a somewhat simplified logo that I tried out. Y'all are right the font needs more work, thanks. Oh, and it is a mainly european based organization, that's why I used that hemisphere. Thanks for all of your feedback. :)

http://pic50.picturetrail.com/VOL458/10803625/19240602/311769154.jpg

[CkretAjint]

nope, that image has grays in it. I am talking 100% black and 100% white ONLY. Something that one would used to cut out a vinyl sticker with. It's gotta have 0 gradients.

[tZ]

Definition is lost when transfered to black and white. Furthermore, the imagery is not well integrated into the typography. The gradients hold little communicative value – thus, they should be removed. Also, the illustration could be handled much more delicately. Currently, the raged illustration could directly translate to ragged and choppy business principles and practices – not a positive connotation.

[Mynock]

You have to look at the bottom of your lightbulb as yours wouldn't spin into any socket. Unless it's a brainy no spin push in lightbulb.

[tZ]

It goes into a magical socket – duh!

A socket suited only for brainy technology.

sheesh… everyone knows that

[Mynock]

I guess I'm not brainy enough, thanks for letting the less brainy in on that tZ.

[frankster]

I always appreciate it when companies make things with proprietary connectors.

[Craig B]

Everyone has already said what pretty much needs to be said. Logos should be created as 100% vector art. Gradients shouldn't be used as a general rule of thumb. Keep in mind how the logo would look at a smaller size. it certainly won't always appear large as you've shown it in your post.

For logo inspiration, check out Logopond (http://logopond.com/gallery/) and Logo Lounge (http://www.logolounge.com/articles/default.asp?ArticleID=540).

Also, start with sketches. Pencil and paper. Don't touch the computer until you have sketched out at least dozens (if not a 100 or so) sketches. If you can, post sketches first and get feedback. Then take it to the computer.

[turntablist]

the gradient background with gradient text doesnt do it for me. i would get rid of the gradient back ground. also could you make the edges of the "world map" softer and not so jagged.. looks like they were auto traced