Logo Design

[PSPDan]

I'm designing a logo for a little project of mine called "Jepix Media"

Thoughts on this?

I need all the criticism I can get, also sorry to make another thread but I thought this was technically seperate from the other thread.

[PSPDan]

No-ones really coming forth with any critique here so I'm trying my best to develop it myself.

What do you guys think of this one? I don't think it reads as "Jepix Media". More like "Epix Media" with a random J shape to me.

But I feel it's and improvement on the first.

Comments and criticism. PLEASE :rolleyes:

[amadeupword]

I do agree with the fact that it doesn't read "Jepix Media" and rather "Epix Media" immediately.
I think that scale of the "J" is to blame for this.
Try making it a bit smaller, and therefore more visually accessible.
Also I don't think that the shape of it works well the rest of the type, and the half oval isn't really necessary either, if you want to use a shape that will allow you to reverse out the type, try one that fits the shape the type a bit better.

Hope that was helpful, I'm learning as well.

[Ovaltine]

Honestly, I like the first one better. The second seems to be trying too hard.
Wish I could be more helpful.

[CkretAjint]

I like the first one better as well. The text looks to horizontally stretched out though, like 110%...

[PSPDan]

I like the first one better as well. The text looks to horizontally stretched out though, like 110%...

I like the first one, but the name is Jepix Media, and that one comes across as J Media. Although thats not too big of a deal.

How about this one?

[budafist]

The word Jepix is very interesting - can you elaborate on what it means? If it doesn't mean anything, you can always create a meaning and then design towards that meaning.

Example, Budafist doesn't actually mean anything, but we have decided it has to do with Buddha, peace, creativity and striking out (martial arts). It is peaceful yet staunch.

Have a go at brainstorming the qualities you want your company to portray.

The fonts you have used don't impart any real character to the logo.

[PSPDan]

The word Jepix is very interesting - can you elaborate on what it means? If it doesn't mean anything, you can always create a meaning and then design towards that meaning.

Example, Budafist doesn't actually mean anything, but we have decided it has to do with Buddha, peace, creativity and striking out (martial arts). It is peaceful yet staunch.

Have a go at brainstorming the qualities you want your company to portray.

The fonts you have used don't impart any real character to the logo.


Well Jepix doesn't really mean anything either. It came about when me and a friend were just spitting out random names for a company, we liked the sound of it for a number of reasons, it sounded modern being the main one.

You could try and associate with things, Je means I in French, and Pix could be short for Pixel. iPixel? Now I'm just rambling...

I want it to portray modernness (if that's a word), and some kind of quality which turns boring uninteresting things into inspirational and interesting things.

It's also called Jepix Media rather than Jepix Design, because we do photography as well.

What kind of fonts/imagery could portray those qualities? Help me out people :D

[budafist]

I want it to portray modernness (if that's a word), and some kind of quality which turns boring uninteresting things into inspirational and interesting things.

That's a great idea to start with. Have a brainstorm about what things/concepts turns something boring into something interesting. Some ideas include Cinderella, Fairy-Godmother, machines like popcorn maker, process like catherpillar to cacoon to butterfly, seeds, pop up books. Things that are plain on one side and then decorative on the other side.

What kind of fonts/imagery could portray those qualities? Help me out people :D

You should sit down and just brainstorm as many things as you can think about to portray these qualities. We can throw some out at you, but they might not suit your company.

[tZ]

Brainstorming and sketching is a good habit to get into early on. Seems as if your just playing around with type on the computer rather than thinking about ways to increase the brevity and clarity of your communication. The first thing you should resolve before you begin to develop a logo is some key words or ideas which you would like others to associate your business with. Then using those words and ideas identify two or three which you feel are the most important. Using this process the objective will become increasingly concrete and will help other to critique your process. Currently, there isn't much that can be said because the objective is very abstract. Therefore, you should try to isolate key ideas and words than build a communication from them. Then it is much easier to measure the effectiveness, brevity and clarity of what your trying to say with your design.

[PSPDan]

Brainstorming and sketching is a good habit to get into early on. Seems as if your just playing around with type on the computer rather than thinking about ways to increase the brevity and clarity of your communication. The first thing you should resolve before you begin to develop a logo is some key words or ideas which you would like others to associate your business with. Then using those words and ideas identify two or three which you feel are the most important. Using this process the objective will become increasingly concrete and will help other to critique your process. Currently, there isn't much that can be said because the objective is very abstract. Therefore, you should try to isolate key ideas and words than build a communication from them. Then it is much easier to measure the effectiveness, brevity and clarity of what your trying to say with your design.

I understand what you're saying. I'm going to give it a go later then hopefully I'll be able to post up some results!

I haven't started my Graphic Design college course yet so I still have a lot to learn, but I want to go into the course with as much knowledge as possible and you guys are really helping me! Thanks :D

[G-Man79]

Here's a link to a article re: principles for logo design. I hope it helps you out: http://www.redsun.com/type/logotype/

[PSPDan]

I've had a go at everything mentioned. I was finding it hard to come up with anything creative then something hit me. I really like the idea of using a jigsaw piece as I think it embodies everything I wanted.

On its own a single jigsaw piece is boring, but when you put many of them together it becomes much more interesting. I think this would be the same as coming up with little ideas which seem worthless on their own but when you start putting things together it becomes much more interesting.

Which is exactly how I came up with the concept.

I hope you can all give some Critique now as I realise I was a bit vague in the beginning!

[Crimson]

why does the "j" have to have fun? the X is always fun to play with or both words share an "i". If it was French would it be J'epix or J'pix? I think of romance with French stuff. Your logo looks Techish. Is that the image you want to portray?

I think what you have done well is keeping it fairly simple. The puzzle piece makes it more complex. Do you want that? Your font choice is modern and it is pretty well.

And you haven't started school yet for Design? This is not a bad start- I think you have real potential. All in All it is a pretty solid start. Some people feel you can be more free with your hand and a pencil. Don't be tied to your media.....

Good luck. Maybe my question got your juices flowing some more...

[Mynock]

I do understand your challenge here - especially when dealing with such an organization as a client. I won't even allow my clients to consider puzzle pieces - they are just WAY to over used.

- J.This is how I feel on puzzle pieces.

[PSPDan]

I'll have some more attempts, I don't want it to actually portray anything French or romantic, the fact I used "Je" in it was just a coincidence.

I don't want it to look "Tech-ish" but I do want it to look modern.

And the puzzle piece was just an idea I'm still learning and didn't realise they were "over used".

Please keep the criticisms coming people.

[double A-ron]

the X is always fun to play

And almost as cliché as using a house for a real estate logo.

[PSPDan]

I'm trying my best to come up with ideas for you to critique.

Bear in mind that I'm not even a student yet and I'm finding some of the technical aspects difficult.

Thoughts on this one? I went with a dew droplet because it reminds me of freshness which is ultimately what a design company needs to be right?

[PSPDan]

I can't edit my post.

I made a slight change which I think has made a big improvement.

[CkretAjint]

Looks more like a dying, bleeding tree. (no offense)

[budafist]

I really feel like you are all over the place still.

Looking through this thread, it's still unclear what kind of ideas you are trying to portray.

Get a pen and paper out and start drawing. It will be great practice for when you go to college. You don't do your brainstorming on the computer. It's too limiting. You need to think of actual ideas first.

[PSPDan]

Actually I see where you're coming from, especially with it looking hunched over, although I wouldn't want the logo to actually be black and white so maybe thish would be solved by adding colour :)

[Riefnu]

It does a similar effect like the previous logo. Now the I looks like a R instead of what it is supposed to be. I think what you are looking for isn't a simple logo, but a simple design to go into your logo.

Maybe splitting it up might help. To me it feels like you want two things at once without looking at how one changes the other.

Try just making a straight bare bones text logo so that you have a benchmark, so to speak, to work from.

[double A-ron]

although I wouldn't want the logo to actually be black and white so maybe thish would be solved by adding colour :)

Doubtful. If it doesn't work in black and white, then the chances are pretty good that it won't work in color.

[budafist]

You should always work with a logo in black and white and solve any problems before adding colour. Praying that colour will distract viewers from composition problems in a logo is not ideal.

[dtwebdesign]

I like where you were going with the first one, however it needs something more... and perhaps the black and white is not very interesting. I think a few touches with the font could also add alot to this...

Dustin
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DT WEB DESIGN
View my profile on DESIGNHIDE.com - a place for creative designers (http://www.designhide.com/showProfile?ID=1)

[double A-ron]

and perhaps the black and white is not very interesting.

The logo isn't intened to be b&w, that's just the starting point. Which should be the case with any logo design.

[tZ]

turn off the computer.

buy/grab some paper and a pencil or pen.

Sit down, and sketch at least 50 thumbnails.

From there choose three that you think are the most successful and produce them on the computer.

Than based on which one is the most successful after being rendered on the computer refine it to its finished state.

This is the basic process you should follow when developing a identity. Not because its creative, but because this is the development procedure in the "real world". Not only does it allow you to come up with several different ideas without being restricted by the computer, but it justifies charges to clients. Which is something you should begin coming familiar with if you plan on becoming a designer.

The computer is merely a vehicle to deliver an idea. Therefore, you should get in the habit of developing an idea before executing it on the computer.

[PSPDan]

turn off the computer.

buy/grab some paper and a pencil or pen.

Sit down, and sketch at least 50 thumbnails.

From there choose three that you think are the most successful and produce them on the computer.

Than based on which one is the most successful after being rendered on the computer refine it to its finished state.

This is the basic process you should follow when developing a identity. Not because its creative, but because this is the development procedure in the "real world". Not only does it allow you to come up with several different ideas without being restricted by the computer, but it justifies charges to clients. Which is something you should begin coming familiar with if you plan on becoming a designer.

The computer is merely a vehicle to deliver an idea. Therefore, you should get in the habit of developing an idea before executing it on the computer.

I'm going to do this later, I see where I was always going wrong now, I've always just used the computer to come up with ideas and this had made everything I've done very limited.

When I've done everything you've suggested I will post up my results.

Thanks for the help :o

[PSPDan]

So I find myself here again posting another logo attempt which is vastly different to the previous. Although this time I tried what you said.

I've sat down and sketched and sketched and sketched. Looking at my concepts I decided I want a logo which incorporates nature. Not because my "company" has anything to do with nature, but because I find nature to be a great source of inspiration, and I want my "company" to inspire.

I've played around with a few ideas and here's the idea I liked best. I know its not brilliant, but I'm hoping with your criticism I can make it better.

So read this before you tell me to sit down and sketch ideas and brainstorm, because this time I actually have.

Enjoy. :rolleyes:

[Riefnu]

I like this one. It seems familiar from something though. And I'm not talking about just the leaf image being used. Might be something worth looking into if you intend on using it.

Still though, great logo!

[PSPDan]

Thank you :)

Seems like I'm getting somewhere, I'm going to keep developing this as I like the impression it gives.

Maybe it's the composition that's familiar? A lot of logos have this kind of composition I suppose. I'll be playing around with different types of composition anyway. I need Criticism though people, anything blatently wrong with it?


EDIT

Here's another with a different composition.

[double A-ron]

I like the first one better, with the leaf in the rectangle.

[Optimusdinkus]

The word Jepix is very interesting - can you elaborate on what it means? If it doesn't mean anything, you can always create a meaning and then design towards that meaning.

Example, Budafist doesn't actually mean anything, but we have decided it has to do with Buddha, peace, creativity and striking out (martial arts). It is peaceful yet staunch.

Have a go at brainstorming the qualities you want your company to portray.

The fonts you have used don't impart any real character to the logo.
I'd cringe what my logo would look like with my name lol. (or maybe my avatar does say it all)

[double A-ron]

I'd cringe what my logo would look like with my name lol. (or maybe my avatar does say it all)

Optimus Prime bitch slapping Bumblebee or being a dink somehow.

[Navian]

Looks as if you livetraced that leaf. :rolleyes:

I'd apply the same line style (even though it isnt a line style) to the edge of the square/box, and rotate the box about 10-15º (or the same angular direction as the leaf is pointing) counter clockwise on base point of the bottom left corner.

Something is bugging me about the font typeface combination/style and the leaf style of your logo. /shrugshoulders

[tZ]

Rather than float the J to the side perhaps you could integrate the J into the leaf.

[gentlepurespace]

honestly, the leaf looks like an amateur illustration. The type is fine, and would be better if it wasn't next to the leaf. I wouldn't worry so much about creating a symbol if that isn't your strong point. maybe just play with the type a little to make something more subtle and proffesional looking. Even something cliche, like the the "ix" coming together to form an arrow in the negative space, would be nice. It won't win you kudos from other designers, but it would impress clients. The main thing is to make sure you don't make something that is going to scare away clients, keep it simple and stay safe. It doesn't have to be the awesomest trendy graphic invented, it just has to look ok.

[PSPDan]

Ok you got me, it is livetraced and i know it sucks. But at least I know where I am going with this logo now. I'm going to try and make the leaf much more simple and stylized, which should make it much more professional and recognisable. Keep the criticism coming!

[YNOT]

What is Jepix Media and what do they do?

Is there another 'element' you can use besides a leaf? Or is Jepix Media a lawn company of some sort?:p If you must use a leaf...maybe try to make it appear as a 'J'.

I like your persistence and you appear to have some skill without any 'education' yet...that's a good thing.

Keep at it and try to tie your image to your name somehow if you can. There's got to be something to help visually describe you and your business.

Good luck and keep posting your progress so we can help you out!

[PSPDan]

What is Jepix Media and what do they do?

Is there another 'element' you can use besides a leaf? Or is Jepix Media a lawn company of some sort?:p If you must use a leaf...maybe try to make it appear as a 'J'.

I like your persistence and you appear to have some skill without any 'education' yet...that's a good thing.

Keep at it and try to tie your image to your name somehow if you can. There's got to be something to help visually describe you and your business.

Good luck and keep posting your progress so we can help you out!

It's just a little thing me and a friend made up so we can post our design and photography work under some kind of name.

Unfortunately we don't do lawns yet :rolleyes:

I don't HAVE to use a leaf.. But I feel it conveys the sort of things I want my logo to. Although I admit at the moment it does look like a lawn company's logo.

I'm going to try and incorporate it into the J, keep checking for updates, and thank you all for the help :D

[PSPDan]

I know this sucks, but is this the kind of thing you meant by integrating the leaf and the J?

[PSPDan]

Here is something else I've tried.

[double A-ron]

The first of those two news one is good start. However, the leaf looks more like an upside down pear to me. Also if you're going to go that route, you may want to pick a font that is a bit more organic looking so it flows a bit better as part of a leaf.

[gentlepurespace]

I know this sucks, but is this the kind of thing you meant by integrating the leaf and the J?

I like where this one is going

[PSPDan]

This was my third concept.

Sorry to post it in colour straight away but it's not hard to visualize it in black and white.

It lost a lot of quality because I compressed it to upload it :p

I like this because it looks organic but modern at the same time. At least I think so anyway.

I know there's stuff wrong with it but I need your helpful eyes to spot the problems.

Criticise away! :D

[Goddess Z]

I'm totally new here so I hope you don't mind if I jump in.

I don't think the above is working, for various reasons.. The circles so strongly influence the outline of the logo that they make the letters hard to read, and this isn't helped by them all being upper case.

Maybe this is just me, but it also reminds me way too much of the New York subway signs.

http://www.nycwebstore.com/images/products/PC-GrandC_lg.jpg

No, I think you almost had it with the one where the leaf combined with the J. I really liked that idea- in fact, if you didn't mind I'd be tempted to have a go at it - solely for the purposes of this thread, of course.

[Goddess Z]

I agree with what double A-ron said about trying a more organic font. Maybe something in italics, even? Try not making it all caps. Jepix. It has a nice sound to it, I like it. When written in lower case except for the J, it has a nice visual form to it. JEPIX just creates one rectangular shape, whereas "Jepix" creates a unique and therefore more recognisable outline. The p and the i kind of counter each other nicely. But, I'm ranting here.

[Goddess Z]

.. in fact, if you didn't mind I'd be tempted to have a go at it - solely for the purposes of this thread, of course.

oops! I just read the rules on this place and found that we're not supposed to do that. sorry! I apologise, I meant no harm.

[PSPDan]

Been playing with some ideas, I wanted to make it look alot more organic.

What do oyu think of this?

I just realised I forgot to put "media" in as well :mad:

[PSPDan]

Trying to incorporate a leaf shape into the J, whilst maintaining the same style.

Thoughts?

[dot]

i like both the last two so much more than the previous efforts, and the last one best of all (kerning is better, i think). i love the jepix font, and the contrast of fonts works for me too.

[PSPDan]

i like both the last two so much more than the previous efforts, and the last one best of all (kerning is better, i think). i love the jepix font, and the contrast of fonts works for me too.

Thanks :)

For the second one I took the J from the first one and played around with it until it looked vaguely like a leaf.

I also made advantage of the way the font flows and tried to make it looked like each letter flows into the next.

I might try it in colour next but I still feel there are things which could be improved.


EDIT


What do you guys think of this as a possible colour scheme?

[tZ]

The readability and legibility are both very poor. These are both things you should avoid when creating an identity. I appreciate and see what your trying to accomplish with the typography, but if the end result is difficult to read its probably best to mover on to greener pastures. You may also want to consider implementing this design in a vector software package because it looks as if your using a raster based on. Raster based is very limited when it comes to scaling the artwork. Therefore, you should always create logos with vectors. If the compression is to blame and you are working in a vector package then disregard.

[CkretAjint]

I don't read it as Jepix at all. When I first saw it I thought it was Sepix. As for the leaf, I don't see that either.... *shrugs*

[desktop]

A logo must represent an idea and then convey that idea at a glance. The question you need to ask yourself is What exactly are you trying to convey with this logo?

Whenever I do a logo I spend some time drawing it out by hand all the time thinking about the "idea" of what I want this logo to represent. When I first started working on a computer to design (as opposed to drawing it out by hand) I found myself becoming lazy and just using the computer. But in the end I found it was essential to draw the ideas on paper first.

Once I get the idea conveyed on paper then I scan it into the computer and open the drawing in Illustrator. If the logo incorporates a known font then I use that, but quite often I'll do the lettering myself. When I draw the design elements I use the pencil tool. The only time I export the design into Photoshop is if I need to add elements which are easier to do in that program. For the most part I do all my logo designs in AI.

Anyway, the best method is to draw out your ideas by hand first. This offers much more flexibility then simply trying to do it with a mouse on a computer.

[musc]

i also love the first one

[PSPDan]

i also love the first one

As in the VERY first design?

[musc]

yes, i preffer the VERY first design too

Phil.

[l._.l]

hi, I'm quite new to this web site so I mite be replying tothis in the wrong way bbbbuuutttttt.........

Its a nice strong design you have but if you really want to get the logo to stand out of the crowd. You need to give us what the target audience would be and what type of colours we have to use. Unless we can just go nuts

I've been designing loads of logos for difference companies now and ifind it better if you give as much info to the designer as poss

Now, I would give you a design of what I think I could do for you but I'm at work ATM so I doubt "paint" will help. Go apple!!!!

One thing I would like to add to anyone reading this post. I do line drawing and scan my work on to my comp to do colouring and shading with photoshop. Now is there any one out there that can teach me good methods or maybe even team up to do some work together

Liquidchild101.deviantart.com

Peace out people

Zeb l. .l

[Virgo Nightingale]

Zebra, if you have a question unrelated to the original topic, please start a new thread for it. ;)