another logo...

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/Untitled-1-5.jpg

doing this one in black and white first, but I think it has a lot of potential when I start using color...

This is for a new tanning software company. It will 'revolutionize' the tanning experience and make it a much easier and quicker process.

I wanted to communicate the ideas of 'effortless' (simplicity, only necessary elements), 'movement' because it is quick and easy to get you going, and 'modern' because it is fresh, new, and revolutionary.

I chose a this typeface because it is straightforward, simple & clean, has a modern feel but is still inviting, and there is no unnecessary decoration.

The N mostly represents the movement and it ads contrast it is supposed to help make sure the logo is not static...

i'm not getting much feedback on this one by my boss, so any feedback is really appreciated, and be brutally honest.

thanks

[double A-ron]

For some reason, when I look at that, all I see is the name "Nathan"

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/tnt.jpg


does this help... and there is actually more contrast than is being shown here.

[Silence04]

I would try making the "n" less propionate, and make "Touch" or "Tan" your focal point.

[icekitty37]

I saw "Touch Man".... :/

[double A-ron]

http://i35.photobucket.com/albums/d178/emdurham/tnt.jpg


does this help... and there is actually more contrast than is being shown here.

Nope. I think it just had to do with the "N" being so large and the way the brain works. It's kind of like that paragraph that circled the 'net a few years ago where almost every word had all the letters scrambled except for the first and last letter, but it was still easily readable.

Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. ceehiro.

http://www.languagehat.com/archives/000840.php

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/tnt2.jpg

any improvement? I think the left leg of the N is a little thin for the others... going to fix that now... what do you think of this though?

[Craig B]

Do you have any sketches that you started with? I'd recomend it. Sketch until you feel you've exhausted every idea. Then wait a day or two and sketch some more.

I think you'll be happier if you go that route.

Right now it feels like you have a loose idea that you're trying to work through on the computer. You're better off with the freedom of pencil and paper (or crayon, pen, brush ... whatever).

Just my 2 cents.

[Quirk]

yes, I did actually start with sketches, but maybe I need to do some more... time is ticking though

[Typically]

For some reason, when I look at that, all I see is the name "Nathan"

i saw the same thing.

i don't like the N in the new version it doesn't look even on the first part of the N. i'm thinking if the N is smaller than the other text it might be easier to read as touch n tan.

[frankster]

The name itself screams massage parlour and tanning salon rather than software. Still that's not your doing.

What is it that you are going for with this logo? Usually when you see this sort of abreviation it's written 'n' not N because you are taking out the a and the d of and

fish 'n' chips

It reads weirdly having it as a capital N

[Kool]

I liked the first one myself.

What the heck is tanning software :confused:

[PSPDan]

I liked the first one myself.

What the heck is tanning software :confused:

I don't know but I could use some :cool:

[Quirk]

it is some software that will be used to keep track of clients and when they tan, there will be a screen from what I understand and they will touch the screen it will assign them a bed, start it, and keep track of all their minutes...

finally talked to the creative director... and this is one of the directions I am moving towards...

just starting to experiment with color.


http://i35.photobucket.com/albums/d178/emdurham/tnt3.jpg

[odizzle]

i like the latest version the best...the orange circle makes me think of a sun, which works well with the whole tanning thing. Maybe explore that more? as for the first one you put up there, the way the left side of the n and the h in touch were arranged made it a bit unbalanced to me, i think you're moving in the right direction

[Quirk]

I wanted simplicity, but my supervisor thought the negative space was nice and that it could be seen as a button... and then he thought 'you get the sun by pressing one button' or something like that... he said I may want to explore that... so here is another sketch

http://i35.photobucket.com/albums/d178/emdurham/tnt5.jpg

[Quirk]

also, the 'sun button' could be used as a stand alone logo

[gentlepurespace]

well, i liked it better when it was simple. but the if you do the sun thing, i would make the flares more stylized and geometric to fit in with the rest of the logo style. I would also get rid of the 3-d effect, it makes the logo less elegant looking.

[garricks]

I like the one in #14. The added fire in #16 makes me think of burning.

Also like the cool blue. Nice choice.

[Quirk]

I like simple too, he wanted me to try it out, and I hope he finds that simplicity is better as well. The reason for the 3D effect is to make it look like a button... IDK.

[Quirk]

I tweaked the N a bit in these...

http://i35.photobucket.com/albums/d178/emdurham/tnt6b.jpg

http://i35.photobucket.com/albums/d178/emdurham/tnt6.jpg

[cornfed]

I keep wanting the negative space of the "N" to offer me some sort of eye candy or hidden image. It's ok for a logo, but the treat of staring at it isn't happening for me. I like the colors quite a bit, though.

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/tnt6c.jpg


Someone suggested that I do this because the curves looked like arms... I think it is distracting and could easily be confusing...

[cornfed]

The negative space of a lowercase n could easily make a fingertip. The negative space of a capital N could easily make two hands touching. You get the idea. The name, imho, is begging for a graphic. To leave this one as type treatment seems to me like you're walking away from a wonderful design opportunity. I want a graphic in there so bad that I keep seeing an ear on the left side of the N!

[Quirk]

I tried working with a finger tip... and it just seemed kind of hokey, but I'll try again... I see what you are saying.

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/tnt7.jpg

too obvious?

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/tnt7b.jpg
something like this may not be obvious enough?

[gluhen]

Would a fingerprint work for the negative space?

[cornfed]

If you put the cuticle then it could look like a finger or a mouse! But yes, something like that is what I was thinking.

[Omni]

http://i35.photobucket.com/albums/d178/emdurham/tnt5.jpg

When you presented your first logo i thought it was going to remain that way, but as i read on you presented numerous other ideas. this one works the best for a few reasons. The cyan-like blue works very well for tanning. it isnt too dark and isnt too corporate. The sun is an excellent addittion and portrays the idea of heat-tanning. There is one thing i would recommend with this one. The bottom right leg of the N and the top left loop ear, try to have those run out of the sun and unto the white space. I am curious to see how it will work.

[Quirk]

If you put the cuticle then it could look like a finger or a mouse! But yes, something like that is what I was thinking.

sweet... I think I'll experiment with this a little more..

and I was thinking the fingerprint might look to CSI, but it is always worth a shot.

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/tnt7f.jpg

[Quirk]

ok, I just need to take this into a completely different direction... I'm trying to come up with more imagery that comes along with touching, tanning, or software...


touch- hand, finger, fingerprint
tanning- sun, tanning bed, beach, rays, golden, shimmer
software- code, CD, computer

do any other words come to your mind? I don't know why I am at such a block here... must be that I have been solely working on this only project for the last two days...

[CkretAjint]

When I think of technology I think of USB ports and drives, fire wire, and techy fonts.

[Quirk]

When I think of technology I think of USB ports and drives, fire wire, and techy fonts.


Oh yeah, that helped force out a few more sketches... thanks!

[fatherlyy]

good good :D

[Optimusdinkus]

Yea put some bridges on them concepts thuurrr
For example, start making tertiary analogous and complementary ideas that combine them, see where it gets you!
eg. Technotanning - Space age scanners that give pigmentation to the skin off of computer input
Touchtechnology - Ways to place your hands on someone to develop a perfect
Softwaretouching - Means to massage code into a form that is better recognizable
ect.

[Quirk]

well, he changed it today, and now instead of the 'n' we are going to use an ampersand... which will be more aesthetically pleasing, but now I am at square one.. which might be ok, since what I have is not all that great.

[Quirk]

ok, I know I am over exhausting this thread, but I'm really having a struggle with this one for some reason...

here is another concept... creative director said he would like to see script, soft fonts and "rays" or "stylized, soft, rays".. I know I used a san serif, which is not a script, but the ampersand is and it creates a nice contrast in my opinion...

I'm going to do more sketching, because I think this one is too close to what I started with, just wanted some opinions on this one.

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/1-1.jpg

forgot the image

[Quirk]

just noticed the tan is definitely lost from the rest of the logo... hmmm...

[Quirk]

http://i35.photobucket.com/albums/d178/emdurham/1-2.jpg

i think that fixed it...